"The number one stock in women's shoes" is counting down to "Take Off Your Shoes" on Saturday. After optimizing the company's industrial structure and asset allocation, can the former Internet celebrity and the demon stock come back? After
announced the decision to "take off shoes" at the beginning of this year, the "first stock of women's shoes" further action on Saturday finally came.
On the evening of June 27, Saturday announced the transfer of 100% equity of Foshan Saturday Shoes Co., Ltd. (hereinafter referred to as "Saturday Shoes"), pointing out that in order to further promote the company's business strategy , and ultimately achieve focus on brand management , the transformation of the "light" asset operation model of supply chain management, the company plans to transfer 100% of the equity of its subsidiary Saturday Shoes in Guangdong Equity Exchange Center Co., Ltd. by way of listing.
It is said that the transfer base price for the first listing is based on the assessed value of shareholders' equity of 602 million yuan corresponding to 100% equity of Saturday Shoes held by Saturday , and the payment period for the corresponding transfer payment shall not exceed 12 months.
"International Finance News" reporter noticed that in the past two years, the performance of Saturday's footwear business has been relatively sluggish, and the losses in this part have also dragged down the overall performance. Against this background, many investors have long speculated that the sale of the company's footwear business should be an undoubted matter.
may have been affected by this announcement. After today's opening, the stock price briefly hit the daily limit on Saturday, and has since fallen back. As of the close of the day, it was trading at 20.09 yuan, with the stock price up 4.15%.
There has been substantial progress in "taking off shoes"
In mid-January this year, Saturday announced to the public that in order to ultimately realize the transformation of a "light" asset operating model focusing on brand management and supply chain management, the company plans to integrate the company's footwear sales through Saturday Shoes. Related businesses and assets, including footwear business trademarks, etc., are excluded. After the integration is completed, the company plans to transfer 100% equity of its wholly-owned subsidiary Foshan Saturday Shoes Co., Ltd. To this end, Saturday plans to implement internal reorganization, and plans to increase capital and transfer footwear business, inventory, equity, etc. to the wholly-owned subsidiary Saturday Shoes, except for trademarks related to the footwear business.
started as a women's shoe retail company and went public in 2009. It is the first domestic women's shoe company listed on the Shenzhen Stock Exchange. Its operating brands include STSAT (Saturday), FBL (Fiberlier) and SAFIYA ( Sophia ). . In shopping malls, consumers could once see Saturday’s women’s shoe brands everywhere.
So, as a long-established women’s shoe company, why did it choose to sell the business in which it made its fortune? In fact, this move has already been foreshadowed. The reporter noticed that as early as early 2016, its company name was changed from " Foshan Saturday Shoes Co., Ltd. " to "Saturday Co., Ltd.". In July of the same year, a restructuring plan was released on Saturday, stating that it would develop a fashion IP ecosystem. In 2019, due to the acquisition of Yaowang Network, Saturday also became a "hot potato" in the eyes of capital. In an announcement yesterday evening,
stated on Saturday that as the domestic economy has entered the "new normal" in recent years, economic growth has slowed down, competition in traditional industries has become fierce, and traditional business channels and models have been violently impacted by new business formats and new models. The consumer goods retail market is facing a new situation of declining growth rate and adjustment of development methods. Under the above challenges, starting in 2015, the company gradually determined the new strategic development direction of "creating a fashion IP ecosystem". In the process of adjusting the focus of the above-mentioned business model, the company plans to change the original "heavy" asset operation model that is mainly vertically integrated with self-operated brands and self-operated channels, and gradually shift to a "light" asset operation model that focuses on brand management and supply chain management. Operating model transformation. Among them, it also sold its subsidiary Foshan Saturday Technology R&D Co., Ltd., whose main business is shoe production, and no longer retains its production functions.
It is said that in recent years, with the intensification of the fierce impact of new retail models, as well as the recurrence of epidemics in some areas since 2020 and other factors, Saturday footwear business revenue has dropped significantly and continued to suffer losses, which has had a negative impact on the company's operating performance At the same time, in order to further promote the company's business strategy and ultimately realize the transformation to a "light" asset operating model focusing on brand management and supply chain management, the company will focus on social e-commerce service business based on its own characteristics and plans to integrate shoe sales related The business is for sale.
The performance of Saturday's footwear business has been relatively sluggish in recent years. According to the main financial data (single caliber) of Saturday Shoes' simulated financial statements disclosed in yesterday's announcement on Saturday, in 2020 and 2021, the net profits of Saturday Shoes were -7.1094 million yuan and -47.9828 million yuan respectively.
lost 700 million yuan last year
In 2019, after acquiring Yaowang Network, it transformed into an "Internet celebrity concept stock" on Saturday. Since the concept of internet celebrity was adopted, the market has paid close attention to Saturday. Its most famous rise was at the end of 2019. At that time, careful investors discovered that after penetrating layers of equity, there was some connection between Saturday and Li Ziqi . Since December 13, 2019, it has gained 6 consecutive daily limits on Saturday.
In mid-January 2020, the stock price rose to more than 36 yuan on Saturday. However, in April this year, it fell to 10.20 yuan. Currently, its stock price of just over 20 yuan is still far from the high point in 2020.
At the same time, Saturday's performance in recent years has not been satisfactory. In 2020, Saturday achieved operating income of 2.151 billion yuan, a year-on-year increase of 3.89%; the net profit attributable to shareholders of listed companies was 24.2977 million yuan, a year-on-year decrease of 83.85%. According to
's statement in the performance report on Saturday, the main impact on its performance was the shoe business. The company stated that since 2020, due to the rapid spread of the new crown epidemic, it has had a significant impact on the company's overall business, especially offline store sales, resulting in a significant decline in the company's profits compared with the same period last year.
disclosed its 2021 annual report on Saturday at the end of April this year. During the reporting period, its operating income increased by 30.70% year-on-year to 2.811 billion yuan, with a net loss of 700 million yuan. After excluding non-recurring gains and losses, the net loss of was 720 million yuan. Behind
’s losses, it’s not just the footwear business that’s holding back. In an announcement on Saturday, it pointed out that in terms of fashion media business, due to the combined effects of the epidemic and other factors, the operating income scale and net profit level of its two fashion new media companies, Fashion Fengxun and Beijing Shixin, both controlled by it, have declined significantly. Based on the company's actual operating conditions and industry market changes, the company conducted impairment tests on goodwill and various assets. According to calculations by the company's financial department and evaluation agency, it is expected that the future profitability of the Fashion Fengxun and Beijing Shixin asset group portfolio will decline. , therefore, the company has made provision for impairment of goodwill of 361 million yuan resulting from the acquisition of the above-mentioned asset group combination in 2017. In this period, has made provision for impairment of goodwill of of 207 million yuan.
A month ago, when asked about the situation in the second quarter of this year at the performance briefing on Saturday, he said that due to the epidemic, it had a certain impact on the company’s live broadcast schedule and supply logistics. However, the company currently achieves a year-on-year GMV of goods. It is still achieving a certain growth. At the same time, it is also using various means and measures to gradually overcome the impact of the epidemic on live broadcasts. The number of live broadcasts has gradually resumed in May, and it has recently begun to usher in the peak sales season of online sales in the first half of the year. "As the epidemic eases, it is possible to usher in a small upsurge in consumption. The company will also strive to use this opportunity to promote business development and strive to improve operating performance." When
responded to the reasons for the stock price change, Saturday also admitted frankly that the second The market stock price is related to a variety of factors and cannot be controlled by the company itself. "The company has recently begun share repurchases. At the same time, shareholders have also advocated employees to increase their holdings at a minimum to maintain the stock price. The company's management is also working hard to improve operating performance. Finally, please pay attention to the investment risks.”
Reporter: Wang Minjie
Editor: Ma Jieke
Editor: Bi Dandan
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