On September 23, on the occasion of the fourth Chinese Farmers’ Harvest Festival, JD.com released the Harvest Festival report, announcing that since the start of the rural revitalization JD’s “Pen Fu Plan” in October 2020, it will last 10 months until August 2021. It has driven the rural areas to realize an output value of 220 billion yuan, presenting a heavy report card for the harvest festival.
In October last year, JD.com proposed a comprehensive rural revitalization JD.com "Penfolds Plan". Based on JD Digital's intelligent social supply chain, it started with the creation of new infrastructure, the development of digital agriculture and logistics, and the construction of digital villages. Build a modern circulation system for agricultural products, promote the positive circulation of high-quality agricultural products, and provide a complete solution for rural revitalization. The plan is to drive rural areas to achieve an output value of 100 billion within three years, and drive more farmers to achieve common prosperity.
Jingdong consumption data shows that compared with the same period in the first half of 2019 before the epidemic, in the first half of 2021, the online sales of core agricultural products such as vegetables, pork, beef, mutton, poultry and eggs have more than doubled, reaching 175. %, 138%, 114%. More and more agricultural product producing areas regard JD as the first choice for creating a "high-quality agricultural product brand".
In 2021, JD.com will integrate its online and offline resources and vigorously help Suqian King Crab, Xiuwen Kiwifruit , Maitreya Sunshine Rose Grape and other landmark agricultural products to go out of the local area to enhance the brand and competitiveness of agricultural products. In 2021, JD.com has signed cooperation agreements with the governments of 30 agricultural industry belts including Suqian, Jiangsu Province, and , Shaanxi Wugong, etc. The transaction value of assistance to farmers increased by 236% year-on-year, helping nearly one million farmers increase their income. Today, when agriculture is in urgent need of digital development, through JD.com, consumers can enjoy more high-quality agricultural products. At the same time, the premium brought by high-quality agricultural products can also bring higher income to farmers, so that the increase in farmers' income is truly implemented. This positive cycle of agricultural production and sales of "the higher the quality-the more satisfied the consumers-the higher the income of farmers-the improvement of production-the provision of more high-quality agricultural products" will continue to support the prosperity of the rural agricultural industry and help rural revitalization and consumption upgrades.
Upstream journalist Sun Lei
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