Chen Nuanyang , a post-90s fitness internet celebrity from Hangzhou, is also an entrepreneur, a cool girl who has successfully developed her hobby into her own business.
During the postgraduate entrance examination, she often went into the gym due to symptoms such as dizziness, fatigue, and 2span2span2span2span.
Kung fu pays off. Slowly, I recovered my body and developed a good body. Of course, I was born as a part-time model and has a good foundation.
Through the Weibo and other social platforms, I have accumulated a lot of my fitness experience and skills. It looks good, haha.
She has a business mind, and she hasn't stopped at being an Internet celebrity fitness expert, sending photos and receiving a few commercial advertisements.
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There is no such thing as lululemon for women's fitness clothing. At that time, many female friends around me would go to the stalls to find goods. This category is relatively special and niche, but it is also an opportunity.
In this way, she chose the entrepreneurial field of women’s fitness apparel, and named it "a small but full of loli". strength".
At the beginning of the establishment, everything from scratch, from product design to supplier raw materials, was all done by her.
Brand ambassador Yu Shuxin
Huangtian paid off. With the traffic foundation accumulated by KOL as a fitness influencer before, Taobao stores sold nearly 20,000 yuan in the first month of opening. In 2014 Throughout the year, sales exceeded 5 million.
The runaway Lolita became famous. By virtue of this gap in the market, she succeeded in gaining more opportunities in financing. According to third-party data, Loli's sales volume ranked first among Internet women's sports brands for 5 consecutive years, with a total of approximately 12 million users on the entire network.
As Chinese lululemon, female friends, have you bought this brand of clothes? In any case, it is the greatest success to be able to make interest into your own business.
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