A post-80s martial arts fan chasing dreams: 2 years of business valued at 500 million, pursuing chivalrous spirit with a bottle of wine Note that this is Jack Ma's first film. For a business expert like Jack Ma, why did he choose to make such an action short film? In fact, in addition to the purpose of publicity and expansion of popularity, Jack Ma is even closer to his former dream. The young Jack Ma has always had a chivalrous dream of holding a sword and traveling the world. Martial arts is the common childhood memory of the post-70s, 80s and 90s, and it is also the dream of almost every boy.
Fu Zhigang is no exception. Born in a small mountain village in Hunan, he loved martial arts novels since childhood, which sowed the seeds of chivalry in his heart. With decades of hard work, he was admitted to a prestigious school. During the university, he worked hard to complete the course content and actively practiced. After graduation, he entered the well-known wine company Jinliufu. In this Fortune 500 well-known wine company, he started from a basic position and became the national marketing director in just 5 years with his extraordinary perseverance and innovative spirit, with an annual salary of one million yuan. Become the youngest executive of this top 500 private enterprise in China.
During his tenure, numerous classic marketing cases were born through his hands, which were recognized by the company and society. However, his pursuit of life did not stop there. He has a keen insight that many young people today are seriously affected by the "mourning" culture on the Internet, and young people gradually lose the vitality and fighting spirit they should have. So the chivalrous dream in my heart was reawakened.
He quit his million-dollar job last year and started his own business. The "Jianghu Good Wine" Liang Daxia was born, but behind a small bottle of wine hides the countless efforts of him and his team. First of all, the most important thing is the quality of the product.Fu Zhigang invited Gao Lianhua, a national wine evaluation master from Beijing Erguotou Wine Industry Group, and his wife Contribution Wen to personally check the quality. Combined with the tastes of young people, after more than 20 evaluations and adjustments, they finally created a pure fragrance in the entrance and exit, with a long aftertaste. heroes.
Besides the intrinsic quality, the packaging is just as important. Fu Zhigang once traveled all over China to find inspiration, and after more than 160 revisions, more than 10 molds and proofs, Liang Daxia's packaging was finalized, and the translucent amber bottle made it shine under a little light. Hui, at the same time concise and atmospheric, very eye-catching.
Liang Daxia's superior quality, coupled with the blessing of the outer packaging, makes it stand out from many competitors, successfully entered the attention of consumers, and has been widely praised, becoming the dark horse of the 100 billion liquor rejuvenation market, 2017 It was released in November of this year, and within 3 months, some institutions wanted to invest at a valuation of over 100 million. In 2019, the valuation exceeded 500 million.
It is worth noting that the members of Liang Daxia's team are mostly post-80s and 90s. They are full of energy and innovative. In terms of marketing strategy, they take into account both online and offline marketing. It cooperates with popular film and television dramas such as "The Wandering Earth" and "Captain of China" online, and it also appears on new media platforms such as Douyin. Offline, Liang Daxia took only two years to distribute goods in more than 200,000 outlets across the country, and launched a series of marketing activities such as "Jianghu Tavern", which continued to expand Liang Daxia's popularity.
Let's wait and see what kind of splash Liang Daxia, who is so "emphasizing both inside and outside", will arouse in the future!
