Pinduoduo in the electronics business, Michelle in the tea industry, Liang Daxia in the liquor industry...
These brands from third- and fourth-tier cities have all made their debut in the sinking market. The machines have spread all over the country and won praise from most people. Their success has also made many companies particularly jealous. In order to achieve a huge increase in traffic, companies have shifted the scope of customer expansion from the original first- and second-tier cities to third- and fourth-tier cities.
Since then, the sinking market has become a hotly contested place for business, and more entrepreneurial dark horses have emerged one after another.
One. The post-80s female boss mortgaged her wedding house and won the entire county market
Afan from Yichang, Hunan, has been an agent of Liang Daxia liquor since April 2019, but who would have thought that she would have won it in just six months The entire county market!
Afan, who just graduated from university, chose to do an internal audit in a company, but after she got married and had children, she found that working hours were not free and could not take care of the children. So she opened a children's swimming training institution in Yichang County with the mother of her kindergarten students , Plan to start a business to make a lot of money, and realize the entrepreneurial dream in my heart!
It's just that when they were about to start their dream project, the shopping mall that had invested hundreds of thousands of dollars went out of business! I had no choice but to refund the money of all members. The entrepreneurship failed completely, and he lost nearly 1 million yuan.
But Ah Fan was not discouraged. He still believed that entrepreneurship would be a road full of thorny but boundless vitality and hope, so he began to look for entrepreneurial projects.
Occasionally, Afan learned about the Liang Daxia brand liquor from a friend, and bought a few bottles to taste, and found that the taste is unique and the brand idea is also very attractive, so she went to Beijing to meet with Fu Zhigang, the founder of Liang Daxia After communicating, they expressed their optimism about Liang Daxia's chivalrous culture and the new consumer market, and confirmed the cooperation.
but suffered heavy losses due to the first venture,Afan could only use the marriage house as collateral to make a payment to Daxia Liang. Moreover, Afan also organized a "acquaintance team", and the team members are also very optimistic about Liang Daxia, so they embarked on the road of entrepreneurship together.
During the entrepreneurial process, the Afan team cooperated with the "Jiukou Shrimp" Lobster Museum to organize the "Catch Crawfish, Clink Glasses and Heroes" activity, cooperate with Yichang Benbaodi Auto Repair to establish the Jianghu Drinking Club and issue welfare coupons.. ....
In only half a year, they won the entire Yichang County Liang Hero Market!
II. Daxia Liang helped Afan realize his entrepreneurial dream. What is the charm of this brand?
Da Xia Liang originated from a martial arts dream of a cowherd baby and a 12-year liquor industry veteran's prediction of the industry. It has been valued at 500 million yuan in 2 years.
As mentioned above, the founder of the Liang Daxia brand is called Fu Zhigang. He was born in a small mountain village in Hengyang, Hunan. Due to his poverty, he can only live by cattle grazing, but he dreams of one day being able to live like Linghuchong. Jianghu people create their own Jianghu dream.
After graduating from university, Fu Zhigang joined a wine company. It took 5 years to take the position of director of brand liquor marketing, and it took another 7 years to achieve an annual salary of over one million!
However, he still hasn't forgotten his dream---achieve a generation of heroes.
In Fu Zhigang's thoughts, Jianghu is not just first-tier cities such as Beijing, Shanghai, and Guangzhou, but the hard-working workers and entrepreneurs in the cities are all "Jianhu people."
When I saw that young people were unwilling to approach the liquor market, I completely ignited the dream of the "veteran" in the liquor industry for 12 years, and planned to make a "little liquor" combined with the chivalry of the rivers and lakes, and give it to the road of struggle. Fellow travellers.
In order to win the recognition of the new generation of consumer groups, Fu Zhigang invited Gao Lianhua, the "Sculpture Hero," who has been deeply involved in the liquor industry for more than 40 years, and the couple who contributed to the wine industry to sit down in person, so a high-quality, unique style of soft sorghum wine was born ; Fu Zhigang traveled most of the world to find inspiration,The Liang Daxia is designed to make people fall in love at first sight and unforgettable touch.
Only two years from research and development to the market, the valuation of Da Xia Liang has exceeded 500 million. Fu Zhigang has truly realized his childhood dream!
3. Liang Daxia was established for two years, based on young people in small towns, and become more young people who are on the road
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In fact, starting a business is not as difficult as imagined. As long as you find a good project and adopt a suitable marketing strategy, the success rate is still very impressive. If you are worried about failure, you can become a fellow of Liang Daxia and build a "jianghu" together.
Because before he launched a brand nationwide, Mr. Liang launched the investment and franchise policy to attract more young people to embark on the road of entrepreneurship and realize the value of life!
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