(1) They can be seen in mom costumes on all platforms. No matter which e-commerce platform you are on, many of the results you get after searching for "mom clothes" are product promotion pictures shot by beautiful women as models. When she wears her mother's clothes, she is elega

(1) They can be seen on all platform mommy outfits.

No matter which e-commerce platform you are on, many of the results you get after searching for " mommy outfit " are product promotion pictures shot by beautiful women as models. When she wears her mother's clothes, she is elegant and graceful. She is very young and beautiful, so those mother's clothes also sell well. The middle-aged and elderly clothing models on the

platform, with their pleasant smiles and gentle temperaments, have become the benchmark for mothers to buy clothes. They are called the "ceiling of middle-aged and elderly clothing" by the outside world. They can be said to account for half of Taobao's middle-aged and elderly clothing.

(2) The middle-aged and elderly model turned out to be a beauty born in the 1990s.

When I saw photos of models in middle-aged and elderly clothes on the Internet, I always thought she was a mother in her fifties and sixties. Later, as the Internet developed and I got to know more about it, I discovered that these "aunties", were actually post-90s beauties. Girls, and now they not only have a successful career and family, but are also strong career women who earn millions a year.

However, few people know that these "aunties" who look good in appearance and temperament are actually post-90s girls. They started taking photos of middle-aged and elderly women as early as 18 years old. After 12 years in the industry, they are finally turning 30. .

Their photos are all over the Internet, and there are countless brands that they cooperate with. It can be said that they are involved in middle-aged and elderly women's clothing with relatively high sales. Netizens also jokingly call her "the person who empties her mother's wallet."

They were able to quickly switch 116 poses in just 30 seconds, which is an average of 4 actions per second. When this set of data appeared, many people were amazed, and some even thought, "This is normal." Can humans do it?”, “Is this AI or a real person?”, no need to doubt! These "aunties" with astonishing speed are the middle-aged and elderly clothing models that are popular all over the Internet.

(3) It is better to use middle-aged models to dress middle-aged people.

There are more and more "young" middle-aged models like Liang Xiaoqing, and they have also caused a certain amount of controversy. Some people feel that their images mislead consumers, while others appreciate their work attitude.

There is currently a shortage of middle-aged and elderly models in the modeling industry. There are very few middle-aged and elderly people who have received professional model training. Most of the modeling industry still needs more young models. But now the middle-aged and elderly model market has begun to open up one after another, and there will be more professional middle-aged and elderly models in the future. I personally think that when marketing middle-aged and elderly clothing, it is more convincing and authentic to use people who are suitable for the clothing brand as models, because young models will look good in whatever clothes they wear regardless of their body shape or appearance, and they look very good in them. It is beautiful but may not be suitable for middle-aged and elderly people. In this way, it is easy for the buyer's show and seller's show to appear as we know it. If you want to buy this clothing, you must first find it suitable for you.

This is my humble opinion. If you think it is wrong, please feel free to correct me in the comment area.

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