Hello, everyone, here is Ah V
who wants to buy things every day. I believe you have already watched the "New Rap in China" updated a few days ago. After the slightly regrettable stage of Sister Zhen, her team was unavoidable. Eliminate one person.
followed the resurrection session every year, and GALI, whose online popularity remained high, was also well received and got the opportunity to enter the label again.
Photo / Via Iqiyi
I have to say that GALI's appearance is really cool. Although it is very hot to be watched by complaints, GALI's Look still captures the attention of many viewers, and many people have asked questions online after the show. Origin of the product. One of the vests of
is from the avant-garde brand-HAMCUS, which is well-known worldwide. Friends who like to play wasteland style, future military friends must be familiar with this name. Its unique design has long been recognized by major international media such as VOGUE and HIGHSNOBIETY.
Photo / Via Hamcus
Hamcus / Via Vogue
But the Chinese avant-garde brand is really more than HAMCUS. Professor.E from Taiwan is also worthy of our understanding.
Photo/ Via Professor.E
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丨Professor.E Who is it?
Professor.E, and many people call it "Professor. E". It is a very niche pioneer brand in China. Cheng Jun, who were born in 2017, have already covered themselves with a veil of mystery when they were founded.
In fact, there is no shortage of designers naming brands after their own names. In the era of information explosion, when a brand is popular, the designer of the same name is also considered popular to some extent.
However, there is no common term "brand manager" in Professor.E. It does not represent a designer, but a virtual character created by Tuantui, a rebellious scholar in its ReLAB laboratory. To create all kinds of clothing.
Under the brand concept of such a stream of consciousness, it is difficult for you to define the work of Professor.E with a certain style. Of course, they never want their creation and design to be the so-called "category" of Give the frame limit.
Photo / Via Google
In the middle and the end of 2017, Professor.E released two of their series. The first series is relatively "experimental", using abstract painter Mark Rothko's paintings as the subject for experimental transformation, but at the time it was at most a mini project.
Photo / Via Google
It is the autumn and winter series of the brand at the end of the year that really attracted strong attention. Using natural fabrics, hand-stitching, dyeing, printing, and printing, and other traditional clothing techniques, each single product exudes a very strong craftsmanship.
Photo / Via Google
This extremely avant-garde silhouette was undoubtedly exploded in Taiwan, which was still a little "quiet" at the time. Abstract pioneers, bold and bold, and the appearance of Professor.E made more people want to know that. What is hidden behind the mask.
丨The iconic masked shape
Even friends who do not know much about Professor.E, it is not difficult to find that masked shape is their most used visual presentation technique.
In Professor.E’s official Lookbook, masking has become a regular part of his lookOperation, whenever a new series is released, you can see a new version of the hood veil, inspired by traditional national costumes around the world, and the same chronological significance of Vintage Style can be said to be so unpredictable Together.
Photo / Via Google
Even Professor.E usually shows people in a mask when interviewed by the media. The principal once explained that it was entirely because of his introverted personality and not love social, which reminded me of another Martin Margiela, a designer who is also "self".
Photo / Via Google
But under this veil, is it really the same person every time? Or is there a team member who has participated in it? This is not known. In the words of the Professor.E team, part of the masking approach is to stimulate the imagination of the public. They are only responsible for acting as a bridge between clothing and consumers, and the audience is left to supplement the rest.
Photo / Via Google
The other part, they also very directly stated that if you want Professor.E to get a good height in a short time, then must have a memory point that can make the audience leave a deep impact in addition to the clothes. , and a hood with strong recognition is the best choice.
Photo / Via Google
丨Do not pursue style
Make new things your own "old" taste
In 2020, the rise of Archive and Virgil Abloh's retro phrase will lead many players to pursue old clothes. Return. Many brands of
also follow the fashion trend and launch a variety of retro-style series. But Professor.E started to do this as early as its establishment, but the difference is that they want to make new fabrics feel old, which makes it more difficult in both design and craftsmanship.
Professor.E styling feature / Via Google
Photo / Via Google
When I first came into contact with the brand of Professor.E, the layering between the fabrics on the clothes could only be described as "very messy" zzz4 , In this respect, it is really similar to HAMCUS.
Photo / Via Google
But compared with the "future military" shown by HAMCUS, Professor.E has brought me more of the taste of the ancient court with a sense of history.
Photo / Via Google
For example, the clothes don’t close. This is a way to deal with it now, but Professor.E just wants to pursue the extreme. If the fringe does not show a natural sense of oldness, then it is After all, it cannot be used as a finished product. In the autumn and winter of
Photo / Via Google
2019, in order to achieve the irregular effect of the ready-made clothes, they used fire to burn the dyed fabric into pieces. This kind of realism is simply not possible by machines and equipment.
Photo / Via Google
Whether it is the tailoring of clothes or the production and use of materials, the clothes created by Professor.E are like a rich Archive file.
is savoring this "readingAt the same time, you can feel the traces that it creates over time. This is the unique ancient brand aesthetics belonging to the Professor.E. .
Photo / Viazz Google
Endz2 At present, young people of Generation Z are exposed to different information every day, but Professor.E does not do too much vain promotion, nor is it eager to present their works on fashion shows like some young designers.
/ Via Google
2020 Spring/Summer Collection/ Via Google
Looking back at their 2020 Spring/Summer collection, they stick to their own style as always, and while the clothing industry is still under the pandemic, Professor.E also launched a new women’s clothing branch. This kind of perseverance and bravery is indeed worthy of our admiration.
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This week's secret topic
"How hard is it to find a boyfriend who doesn't play games?"
