For many women who pursue independence and freedom, opening their own women's clothing store is the best career in their dreams. In addition to the high degree of freedom in starting your own business, you are likely to reap huge rewards through your hard work.
Currently, most of the potential customers on the market who intend to join the zero-stock women's clothing business mainly operate bulk stores and have certain experience in women's clothing management. There are also a small number of customers who are novices in the clothing industry and have started from scratch. Due to the frequent restocking and inventory backlog in bulk stores, many people have turned to the zero-stock women's clothing business model. On the whole, zero-stock women's clothing customers do not bear inventory pressure, the investment is small, and it is an asset-light business.
So how do you choose your favorite brand among the numerous brands on the market? Through many years of business experience in the industry, the editor will talk about the tips for family members who are interested in getting involved in zero-stock women's clothing. The franchise policy of
zero-stock women's clothing can be roughly summarized as follows: product deposit, shelf and prop fees, lighting fees, soft decoration fees, system usage fees, and rebate settlement. Below we briefly introduce these policies to you.
1. Currently, the deposits for products of mainstream brands are between RMB 50,000 and RMB 80,000, with the majority being RMB 60,000. At the same time, the preferential policy for new brands can be relaxed to the 2+4 model, that is, 20,000 yuan is paid in advance after signing the contract, and the remaining 40,000 yuan deposit will be deducted from the rebate on a monthly basis after the store opens;
2, shelves and props include store display shelves, clothing racks, models, etc. The policies of each brand are different. Some brands can give them all to customers when joining, and some brands only give away display shelves, and clothing racks and models are charged separately;
3. Lamps generally include projectors for store lighting. For lamps and downlights, most brands require separate charges when joining or customers can purchase them according to the designated models. A small number of brands will give them away for free;
4. Soft furnishings include window decorations for stores (such as green plants), fitting stools, light boxes and other disposable consumables, which are normally charged separately;
5. The system usage fee is uniformly priced at 100 yuan per month in the market;
6. Rebates are the percentage of sales given by the brand to customers, and are also the most important issue for customers. The current mainstream rebate on the market is 40%, that is, 40% of the sales goes to the customer and 60% goes to the brand;
and above are the mainstream zero-stock women's clothing investment policies in the market. I believe everyone has learned something about it in their daily interactions with the brand. Next, I will tell you about some pitfalls that are often encountered in this process to prevent new family members from suffering losses.
1, 40% and 38% rebates from two brands, which one should I choose? For many customers, their first impression is definitely to choose the 40% rebate. Of course, the purpose of opening a store is to make more money. Two more profit margins will of course be higher. In fact, from the perspective of the brand, the 40% and 38% rebate points are closely related to their own profits. The most direct impact is reflected in the tag price. Generally speaking, the tag price of a brand with 40% rebate is about 20% higher than that of a brand with 38% rebate. Just imagine, when the overall environment is sluggish, which one is easier to achieve performance?
2. For the same deposit of 60,000 yuan, which brand should you choose if you pay 20,000 yuan and get a 40,000 yuan deduction or pay 10,000 yuan and get a 50,000 yuan deduction? Many people will choose a brand that pays 10,000 yuan and deducts 50,000 yuan from the bill, because the investment is small. Through the early summary, we found that some brands set deposits very low in order to quickly expand the number of stores across the country, causing some customers to join the industry for small discounts. As a result, uncontrolled store opening resulted in too many inefficient stores and financial problems. In the later period, the supply of branded goods became unsustainable, which ultimately led to the brand running away and customers suffering losses. I would like to remind everyone that brand operations require healthy cash flow , and some brands with ultra-low deposits must pay special attention to risks.
3. Don’t choose a brand based on your own aesthetic preferences. You must decide the style of brand clothing based on the customer flow and consumption level around your store. First, examine the consumption level and approximate consumer price range around your store, and secondly, examine the consumer age group, while also taking into account size needs. Only by fully understanding the needs of local customers can you take the first step in opening a store.
The above are a preliminary summary of several misunderstandings in choosing zero-stock women's clothing brands. I hope that every family member can find their favorite brand and start their own entrepreneurial career.
