With the rise of the concept of "pleasing oneself", most people use fitness to stay in shape, and casual and comfortable dressing styles have become a global fashion trend, promoting the expansion of the global sportswear market. In June this year, "Liu Genghong Girls" suddenly became popular, which just illustrates the rising trend of fitness sports, and the concept of "fitness" abroad is even more deeply rooted in the hearts of the people.
Source: Google
In the face of various sports, aerobics, aerobics, yoga, etc. are very popular. Yoga clothes have become what most people wear during fitness exercises. With the emergence of the national "exercise craze", the yoga wear market has opened up new business opportunities.
Yoga Wear Market Insights
Source: Statista 2022
June 21st is the "International Yoga Day", which aims to promote fitness and maintain good health among people around the world. The rising awareness about yoga practice and the health benefits associated with it is creating growth opportunities for the market. Data shows that in 2021, the revenue of the global yoga clothing market is estimated to be approximately US$22.7 billion. It is expected to reach approximately US$24.6 billion in 2022, and by 2028, this number will increase to approximately US$40 billion.
(1) Main audience group
Research found that the female market accounts for approximately 60.9% of the yoga wear market. Overseas female celebrities such as Kim Kardashian, Demi Moore , Madonna , Shilpa Shetty , Kareena Kapoor and Bipasha Basu spend their free time working out, practicing yoga, and sponsoring and promoting internationally.
Source: verifiedmarketresearch
As women’s awareness of body aesthetics increases, most fitness participants are women. Women’s participation in yoga has increased, and they are willing to spend more on all aspects of fitness. The women's yoga wear market size will be US$19.2 billion in 2022 and is expected to reach US$35.4 billion by 2030, with a compound annual growth rate of 8.4% from 2023 to 2030.
Yoga clothes include bras, tank tops and leggings, which have maximum breathability and flexibility, so they are favored by women and provide them with better stretching capabilities.
(2) Regional market analysis
According to the region, the global women's yoga wear market is divided into North America, Europe, Asia Pacific and other regions of the world.
Picture source: maximizemarketresearch
① North America
In 2021, North American yoga wear market share accounted for 41.6% of the global market share, becoming the world's largest yoga wear market.
North America is booming and has strong economic strength. Women are keen on fitness and are willing to spend more for sports and fitness. It has been observed that more than half of women in North America choose to purchase fitness products online, including yoga clothes, which are an important choice for women in North America for sports.
② Asia-Pacific region
As the concept of physical fitness through exercise becomes more and more popular, data shows that the compound annual growth rate of the yoga wear market in the Asia-Pacific region is approximately 8.8%. Under the epidemic, people in many Asian countries have increased their home health exercises and purchased various products online. The Indian government also promotes yoga through the "ghar ghar me yog" campaign. The number of people practicing yoga in India continues to grow, and the demand for yoga wear has greatly increased.
Source: Google
③ Europe
Europe is the second largest yoga wear market in the world.
It has been observed that 46.6% of Europeans engage in exercise and fitness. In the next few years, the number of people exercising will continue to increase. Increased health awareness and a large number of Europeans participating in physical exercise have generated huge product demand. From an economic point of view, Europe's unemployment rate is low and the younger generation has strong spending power, which has driven the growth of the yoga wear market.
Source: Google
Selection of yoga clothes
In recent years, busy work and huge life pressure have made more and more people choose fitness to strengthen their bodies. Consumers have also increased their purchases of sportswear based on their favorite sports.
It is understood that consumers of Generation
There are so many types of yoga clothes, which ones are the most popular?
(1) Style
According to surveys, more than 60% of female consumers in Europe and the United States prefer slim-fitting yoga clothes, and even more than 25% said they would wear slim-fitting yoga clothes to go shopping and do outdoor sports.
Picture source: Amazon US website
Long-sleeved jacket: sellers can choose long-sleeved zippered jackets, such as the hooded or hoodless ones in the picture above, mostly in solid colors. In terms of details, it has finger cuffs to prevent the cuffs from swinging around during exercise.
yoga short sleeves: sellers have a classic round neck design and a loose fit that makes the upper body very slim and covers the flesh.
Picture source: Amazon US website
Yoga vest: Sellers need to choose a yoga vest that fits the comfort of women's bodies. It has a U-shaped design on the chest, wide cross shoulder straps and four rows of buttons on the back, making it easy for bodybuilders to freely adjust the tightness of the vest, and it can be easily put on and taken off even if you sweat during exercise.
Source: Amazon US site
Yoga pants: As you can see in the picture above, sellers can choose from flared yoga pants, tight shark pants, fake two-piece trousers, fake two-piece shorts, five-point yoga pants, etc.
(2) Fabric
Source: Google
With the change of fashion concepts, more and more people choose to put comfort first.
When choosing fabrics for yoga clothes, sellers should choose seamless one-piece woven fabrics. This fabric has no redundant seams, has extremely low friction and compression, and is soft against the skin and has zero elasticity during exercise. It will definitely be very popular among overseas consumers.
(3) Function
Sellers should pay attention to the functionality of yoga clothes. Most young people think that yoga clothes are also a fashion, slim and slim, and can show off their figure well; breathable and sweat-absorbent yoga clothes can quickly absorb sweat during exercise; shock-proof and anti-exposure designs give consumers a better fitness experience.
Source: Google
(4) Yoga Wear Complementary Products
As people around the world pay more and more attention to improving their athletic abilities, especially activities involving hands, the growth of the corresponding market has been expanded. Sellers should also pay attention to choosing complementary products for yoga wear. For example, accessories such as yoga mats, yoga balls, gloves, armbands, and wristbands.
Notes for sellers
(1) Perfect sizes
Sellers need to pay attention to the complete size of yoga clothes, from XS to 4XL. People from various countries overseas have different body shapes. Some people who are strong or fat also love sports and need to maintain their figure, lose weight and ensure good health through fitness.
(2) Flexible marketing
Source: TikTok
Yoga clothes are exported overseas, and sellers should pay attention to brand concept marketing. For example, if foreign countries pursue a sense of comfortable fashion, we can package the yoga clothing brand concept as "comfortable exercise, healthy life" and so on.
In terms of product promotion, advertising can be carried out on social media such as TikTok, Facebook, YouTube, Pinterest, Instagram and other social media.
It has been observed that there are a large number of sports bloggers on foreign social media who often shoot fitness videos. On TikTok, a video of a blogger dancing Zumba dance has 2.6M views, 72.1K likes and 194 comments and interactions, and the traffic is booming. Therefore, sellers can cooperate with overseas fitness influencers to wear our yoga clothes for exercise, demonstrate the advantages of the yoga clothes, and attract more consumers to buy.
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