01.Canada Goose , Wang Fengchen and Xu Zhen, jointly created a joint series
Recently, Canada Goose (Canada Goose) launched a joint capsule series jointly created by Feng Chen Wang, a men's fashion brand Feng Chen Wang and artist Xu Zhen, a Chinese designer Wang Fengchen. The collection consists of 12 pieces, covering jackets, sweaters, skirts and accessories, and the products are updated through the aesthetic of independent designers and the conceptualized printing of artists, integrating functionality and style characteristics. The series of single items are supported by recyclable fabrics and can also be customized and deconstructed. This capsule series also extracts the multi-dimensional patterns in the works of artist Xu Zhen’s “Under Heaven” and interprets and presents them in digital printing.
02.Burberry cooperates with the game " Minecraft "
2 Recently, British luxury brand Burberry and the popular game "Minecraft" jointly launched a cross-border series to jointly create "Burberry: Freedom to Go Beyond" and a physical capsule series in the game. The cooperative products include hoodies and scarves that combine brand icons with the pattern of the game "Minecraft", as well as virtual experiences such as downloadable skins based on fashion, fantasy and adventure.
03.ZARA launched the fashion cycle project
Recently, ZARA announced that it will launch a cycle pilot project called "Pre-Owned" in the UK, allowing consumers to repair, resell or recycle their clothing. Regardless of age, any worn ZARA clothing can receive paid repair services, including button replacement, zipper repair, and stitching. The second part of the plan is a resale platform for second-hand ZARA clothing. When consumers sell second-hand clothing, they can scan the tag or internal barcode to generate ZARA's official pictures and clothing ingredient information. ZARA will also expand its clothing recycling and donation program to provide on-site pickup services.
04.BOY LONDONParty company won trademark infringement case
A few days ago, London-based Anglofranchise Limited announced that its brand BOY LONDON has won a lawsuit for ownership in Italy, officially owning the ownership of the "Boy", "BOY LONDON" brands and their "Eagle" registered graphic trademarks in Italy. The court ruled that from September 1, 2022, the company involved in the southern Italian Puglia should stop all production and sales activities of the BOY LONDON Italia series products in Italy.
05.Nanushka opens its first offline store in China
2 Recently, the first offline store of Hungarian fashion brand Nanushka in China was officially opened in Shanghai Huan Trade Plaza imp, and Tmall flagship store was also unveiled simultaneously. This is the brand’s first store in the Asian market and the fourth store to open worldwide after Budapest, New York and London. Nanushka was founded in 2006 by designer Sandra Sandor, and sales are expected to reach $50 million this year.
