01.Cartier and China Greening Foundation is committed to Snow Leopard
Hand recently, the Cartier Nature Conservation Project (Cartier for Nature) and the China Greening Foundation cooperated to support the development of the Snow Leopard Protection Project, aiming to strengthen the protection of Sanjiangyuan National Park Snow Leopard and its habitat. Sanjiangyuan is located in the hinterland of Qinghai-Tibet Plateau. It preserves a large area of relatively complete snow leopard habitat. It is one of the areas with the most concentrated distribution of snow leopards and the highest population density in China and even the world. It is also one of the sensitive areas of biodiversity protection . The project funds donated by Cartier to the China Greening Foundation will last for several years and will be used for monitoring snow leopards and their companions, and will be committed to protecting biodiversity and ecosystem health.
02.Arch and Lazy Eazy release cross-border joint
Recently, Arch and pet fashion brand Lazy Eazy released a new cross-border joint plan, focusing on the retro sports trend of the 1980s and 1990s, combined with popular game elements such as pokemons in the same period, launching a retro, fun, friendly interactive "game experience". In this moment when pets have long been indispensable "family" and "friends" in life, by increasing communication and interaction between people and pets, people and pets, every little pet and owner can become players of this game, and explore and create more interesting moments about human and pet interactions together.
03. The Japanese fashion brand Onitsuka Tiger launched a joint cooperation model with the animation "Urusei Yatsura". In the previous series of items, Hitotsuka constantly presents its modern atmosphere, cleverly combining classic inheritance with innovative intentions and integration of fashion style and sports style. This joint launch will launch a total of three products, including the "DELECITY" Ram tiger pattern, a joint white long T-T and a tote bag. In terms of design, the shoe pattern boldly uses the classic tiger pattern on Ram's body, while the white long T- and Tote bags are printed with images of Ram and Chu Xing to show their joint identity.
04.Moschino launched the new denim women's clothing accessories series
Recently, Moschino launched the new denim women's clothing accessories series Mo5ch1no Jeans, designed by brand creative director Jeremy Scott. The first series will be released together with Moschino's early autumn series in 2023 and will be released online and in multi-brand stores starting from May next year. Moschino said Mo5ch1no Jeans is positioned in the contemporary second-tier market segment and is part of the new strategy for the flagship store of the parent company Aeffe Group.
05. New Balance creates a new color scheme for 9060 shoes
Recently, the internationally renowned sports brand New Balance (New Balance) surprises to create a new color scheme for 9060 shoes. This inspiration comes from the 99x series, and it also inherits the brand's professional running shoes genes, reshaping and interpreting the classics from a contemporary aesthetic perspective. New Balance 9060 "Little Elephant Hoof" shoes have the new color scheme of the millennial generation, and does not define retro and the future. It also explains the collision vitality and technological details of 90's and 2000's, becoming a modern choice for consumers' shoe cabinets and daily outfits, leading the pioneering and fashionable futuristic millennial style.