admitted before the first show for Ferragamo (Ferragamo) that he was not sure what to expect. Looking back on the first encounter with the Florentine brand before the summer, the designers felt a very supportive energy as soon as they arrived, and the team and family were excited about having a new direction and everyone was waiting for this new beginning. Under the leadership of an experienced CEO, his record of transformation includes collaborations with other brands to bring a new generation of fashion-forward clients to this once revolutionary but recently conservative brand.
New Start logo big moves include moving from cursive fonts to fonts that are more in line with the consensus of contemporary design, and propose a new brand color: a stunning red of a specific tone. It cannot be ignored, it has been dyed into the wet, rain-splashed sand in the yard and painted on the background panel of the arch of this 17th-century Milan Seminary site, and it should prove to be a convenient display space for at least a quarter or two. Red represents the designer's own brand of the same name, which has echoed the flag of Trinidad and Tobago and his legacy. It also echoes the tradition of Ferragamo, one of the many famous archival shoes of Ferragamo is the beaded red pump made by the founder in the 1950s for Marilyn Monroe .
is developing new fabrics to introduce new outlines to brands and try to understand what young customers need to make it successful. Head-to-toe colors are powerfully played in sporty style jumpsuits and technical men's jackets and pants. There is a full red look, five-bag pants and a turtleneck sweater, and a tribute to Monroe's shoes with beads.
Inspired by the founder’s early days as an Hollywood shoemaker, Davis adapted sunsets and sunrises through bleeding print fabrics, which themselves were inspired by artist Rachel Harrison’s sunset collection. This detail blends well into the direct cut of a heat-reacting, color-sensitive fabric using rust to fuchsia.
tailoring is to add details of the belt or remove the sleeves to take a thick, solemn shape, making it twisted and sporty. It is often achieved in a delicate double glued crepe. There is a "playful and slightly abnormal energy" on leather and suede shorts. In terms of accessories, the hardware is reflected in the heels of a handsome new strapped sandals and the bracelet-style hardware of a small clutch. It is also reflected in the collar of a noble charcoal evening gown.
Davis talked about "re-energizing" Ferragamo, applause from the first work during his tenure showed that he had established new connections in the important process of finding money.
