Some consumers found that the Beast Prayer Oolong perfume, which costs 420 yuan, and the Miniso Peach Oolong perfume, which costs 29.9 yuan, are both produced by Huzhou Yufan Cosmetics Technology Co., Ltd., but the price difference is 14 times.

Recently, the Brutalist and best-in-class are "same sweater" because of a perfume.

Some consumers found that the price of Beast Prayer Oolong Perfume (30ML) , which costs 420 yuan, and the Miniso Peach Oolong Perfume (30ML) , which costs 29.9 yuan, are both produced by Huzhou Yufan Cosmetics Technology Co., Ltd., but the price difference is 14 times.

Then netizens found that the two aromatherapy and perfume factories were also the same. The same raw material vendors, has the same production cost and operating cost , but the price difference is 14 times due to different brands. Such a high premium is unacceptable to many consumers.

However, compared to consumers' heart-wrenching, the most hurtful thing about is perhaps the OEM factory that silently contributes behind it. What is going on?

The two perfumes, the entrusted parties of the two perfumes are the same factory

In fact, in the industry, the same OEM factory produces products for different brands, and the price difference caused by brand differences is even more natural. (even the same OEM factory, the difference in raw materials and process will also lead to price differences) .

For example, the old daily chemical OEM factory Yingteli not only produces products for international first-line brands such as Dior , Lancome , Estee Lauder , Chanel , Chanel , and producer of local brands such as Nature Tang , Marumi , and Perchoa .

In the beauty and daily chemical industry where Yanyan is located, the silent and hard-working OEM factory has been stigmatized for a long time. Today, we invited Nina, an industry leader who has dealt with countless OEM factories, to reveal the truth about the beauty circle " Foxconn ".

1

Why do big brands love to find OEM?

For many consumers, if you tell you that many large groups and big brands will also look for OEM factories, will they feel they have been "betrayed"?

In the early days of Nina's entry, I also had the same doubts as everyone, " obviously has strong funds and strong technology, why should I find OEM factories? Isn't it good to develop what I produce yourself? "

However, as I continue to deal with various OEM factories as a brand, I found that OEM factories are really a bit fragrant!

Rich formula library

In the early stage special formula products save time in the development of framework structure of special formula products

For today's beauty industry, the speed of product alternation and update and iteration has become faster.

The next product has been on the agenda as soon as it was released. The market has no time to wait for anyone, which is a very hard work for the formula. Researching technology, screening raw materials, formula structure, amplifying production...every one takes time.

At this time, the advantages of the OEM are reflected:

The R&D personnel of excellent OEM factories are experts in developing different categories, so the formula library of each category is generally richer . As long as you dare to think about it, any new and unique wish can be realized quickly;

In this way, as long as saves time in the early stage of the framework structure development of product , it can be launched with other products in the product series, thereby improving the efficiency of a series of processes such as subsequent promotion and sales.

Strong supply chain

Whether it is the raw materials for formula or packaging materials, it is super VIP treatment

In addition, the mass production strength of the OEM factory is also amazing.

Take the aircraft carrier-grade foundry Cosimeishi as an example. In recent years, they have expanded one factory after another in China, which shows how much demand is.Correspondingly, its supply chain is more mature, whether it is formula raw materials or packaging material ordering, it is super VIP treatment (the quantity ordered is too large) .

In addition, some OEMs have natural advantages, such as the local Pride Northbell , which is a non-woven fabric. Later, I focused on the patch mask that was popular at that time. may as well read our own stockings to see if there are many patch masks they purchased.

and as the creator of freeze-dried facial mask - Weibo Haitai , has developed in the field of freeze-dried skin care for more than ten years. From a layman in the cosmetics industry, he has developed his technology in the pharmaceutical and freeze-dried industries to the cosmetics industry. His technology is strong and his supply is sufficient. At the same time, based on meeting the real skin needs of consumers, the positive review rate and repurchase rate of Weibo Haitai products are obvious to all.

High flexibility

Formula, production line... "Rules" are simple, communication cost is low and high efficiency

After chatting about speed and output, the flexibility of the OEM factory also makes the brand admire it.

This is back to the current beauty market background. With the diversified structure of China's beauty market, consumer demand has become increasingly fragmented, and the product proposals implemented by the brand are even more "unpredictable ". For example, if the air cushion is popular today, you have to put on the air cushion, and if the essence is popular tomorrow, you will put on the essence...

Not to mention that these formulas take time, the production line is also a big problem, and you can't do everything, but major OEMs can be at ease and show their skills when responding to these needs of Party A.

For example, I once heard that a certain cosmetics industry "Foxconn" took over the impossible task of adjusting a month to , and can also ensure quality, quantity and on time delivery! This flexibility is really not a problem, it is really capitalized Risby .

Although self-built factory is the first choice for giants, there are also cases where there are too many orders and their own production capacity cannot keep up, or they do not want to open a single production line for cost considerations. Every time at this time, OEM factories are the best supplement to the production capacity of beauty brands.

Seeing this, many readers probably want to ask: Since the OEM has such a great advantage, why are they always criticized?

2

OEM factory also has the "gray zone"

OEM factory is the impression of "garbage" and "fake" in the minds of many people. Behind this is actually related to the " set of certificates ".

In the eyes of many consumers: certificate = deck = unreliable. But do you know what the "certificate" is? Without clarifying the situation, the conclusions should not be made randomly.

Before talking about the certificate of condom, we must first talk about what kind of certificate this "certificate" is.

I believe that all saccharin know that if a regular manufacturer wants to go to the market, it is necessary to provide corresponding supporting materials to register in Drug Administration , and then you can obtain a "ID card" number of this cosmetics (record number);

As long as we enter this number to the website of the Drug Administration, we can query the registration information and technical materials of this product . Usually this is also the most commonly used inspection method to see if the cosmetics you buy are three-no products. Registration of ordinary cosmetics can usually be obtained within a few months.

Image source: State Food and Drug Administration official website, August 2021 excerpts of some data

However, there is a type of cosmetics with a special "identity card" number. The number will be marked with the special characters of national makeup or special characters of national makeup. freckle removal whitening, sun protection and other cosmetics are special cosmetics. The ID card of this type of cosmetics is not that easy to get, and it basically takes about two years to .

For brands, two years is still a long time. After all, small fire depends on promoting big fire, and just waiting for two years without doing anything, but you can’t afford to wait for two years. OEMs usually apply for some special certificates in advance for emergencies.

set of certificates must be illegal

At this time, some people who are not profitable and cannot get up early will start to think about shortcuts. Then I just need to put up another certificate, such as Elizabeth Early Shrimp, which was previously notified by the Drug Administration. If everyone holds its "ID card" number - Guozhuang Special 20190065 went to the website of the Drug Administration for inquiry and found that what came out was another product with a bad donkey lips and a horse's mouth. not only has the wrong brand name, the wrong product name, and even the wrong category. This kind of certificate condom is directly an illegal act. .

Some certificates are used to play the edge

In addition, some certificates are more concealed. For example, some irregular OEMs finally applied for a sun protection special certificate, and the money they earned by selling them to a brand feels a bit loss. At this time, add a variety of brand names in front of this certificate, such as brand A-special certificate sunscreen, brand B-special certificate sunscreen, brand C-special certificate sunscreen... This is also a type of certificate . Of course, sometimes OEMs don’t know at all, and they are also used directly by others. These illegal operations are strictly prohibited.

There are also certificates that are not those certificates

Of course, there is also a so-called certificate that is actually a certificate transfer. The brand has a preference for a recipe with a special certificate in the OEM factory. can purchase this recipe and its corresponding certificate. After the transfer is completed by name change, the recipe becomes the brand's own. The certificate transfer is completely a compliant and legal , and only the wealthy and powerful father can afford it.

Some brands will also choose to cooperate with OEM factories to develop. In order to speed up the process, sometimes the OEM factories will apply for a special certificate before transferring it to themselves. It is worth mentioning that after the new regulations were implemented in May last year, special cosmetics were no longer allowed to be renamed, but it is normal that there were records of name change before this.

3

Reject tinted glasses and cleared the name of the OEM

Manufacturing industry is the chassis of China's economy.

is not only the cosmetics industry, but actually there are OEM factories in all walks of life. Those reliable OEM factories are actually the guarantee of product quality. China stands out in the process of globalization with its complete OEM industry chain. From luxury goods to electronics, from cars to traditional home appliances, everything is involved.

There are even many Chinese factories that once stood behind major international brands, and are tearing off the label of "OEM" and going from behind to the front of the stage .

In the cosmetics industry, the domestic OEM factories have formed a scale effect and the production skills are relatively mature, which is conducive to the commonly used affordable cosmetic brands to control costs. Therefore, most beauty brands are mainly responsible for brands, marketing and channels in China, and mostly adopt OEM models in production.

Typical factory representatives include not only the largest local OEM factory mentioned above Northbell (a daily mask produced 4 million pieces and revenue exceeds 1 billion) ; there are also many international OEM factories that have also seen the Chinese market, such as the Cosmetics, and the international OEM factory such as Kema and Yingteli, which have all had a very strong R&D laboratory and formulator team, and have always been co-creation partners of major beauty brands.

Thanks to the OEM factory, this "superman" has given the opportunity of various brand giants to quickly match factory production capacity with the golden sales period, and create an extremely large item that has become popular quickly and has a monthly sales of hundreds of thousands or even millions in a short period of time.

Let OEM factories that are good at making formulas and production make products, and let brand manufacturers who are good at brand operations make sales. It is also a way to make the best use of the goods and people make the best of their talents.

After all, no matter who the manufacturer is, only useful products can last forever.

Knowledge point Expert: Nina

Producer: Phyllis

Review: Yan'antang Research Institute

This article was originally created by Yan'antang content team, and some pictures are from the Internet

Support originality, plagiarism is shameful, please contact