Picture source @Visual China
This article was originally published on ChainDD and authorized to be published on Titanium Media App. Author | Goro Maori
01 The ban on ready-made clothing has allowed the luxury goods industry to move towards universal haute couture
In response to this global SDGs event, France, the fashion capital, has issued a new law that stipulates that all ready-to-wear retail industries are prohibited from handling unsold new clothes. For the sake of environmental protection, all unsold new clothes can only be donated or recycled. If violated, fines will be imposed.
Unsold ready-made clothes can only be recycled or donated. This social trend will undoubtedly have a great impact on fashion brands, especially luxury brands. Many international brands have already taken measures. Although brands such as Uniqlo and ZARA have also placed used clothing recycling baskets in stores in the past, for the recycling of unsold ready-made clothes, if this law is passed globally, it will have a great impact on high-end luxury brands.
LianDD understands that many high-end luxury brands are gradually changing their style of play, and embracing the metaverse is one of them. Last year, the luxury brand " Balenciaga " announced the layout of a digital fashion platform in the popular online game "Fortress Knight". Not only can users try on all the brand's products in the virtual space, but the platform can also provide "high-end customization" services that only celebrities can enjoy based on each user.
Subsequently, Burberry, Gucci and other international high-end luxury brands also announced their entry into the Metaverse.
Metaverse, NFT, SDGs... As long as new concepts come out, traditional brands such as shoes and bags that have been around for a century will also need to find their own way to survive in the new environment. This spring, Boson Protocol, the developer of blockchain technology , held a fashion show on the Metaverse "Decentraland" in March, attracting about 46,000 people and involving many brands.
Japan is also the fashion center of Asia. In addition to game companies, offline shopping malls have also begun to embrace the Metaverse. In 2022, new crown will make stores empty, and shopping malls will have to undergo painful transformation. Mitsukoshi Isetan held a Metaverse fashion show this year, but the protagonist is not a shopping mall brand designer, but a primary school student in Tokyo. Everyone is Under the designer's concept, it is also a new way out for civilian brands.
Will there be no more embarrassment about matching shirts in the future?
02 The possibilities brought by the Metaverse
Facebook After the name was changed to Meta, the market began to expand violently. This year, Zuckerberg announced that people can buy and sell "virtual goods" in the virtual space "Metaverse" to promote the concept of the metaverse.
In December last year, the project was initially launched on Horizon World. Horizon World built a platform that allows users to create virtual spaces and interact with each other while playing games, and has begun trial sales to some users. Functions of virtual goods. The "Fortress Knight" mentioned above is one of the metaverse space games mentioned by Zuckerberg. It currently has at least 400 million users. After internal testing by Grayscale users, virtual goods in the metaverse have been implemented. trade.
Zuckerberg said that the transaction of virtual goods only allows users to participate and popularize the concept of the metaverse. According to his speculation, this popularization may take 10 years.
However, judging from the Asian market, it does not take so long.
03 Singapore strives to become the center of the Asian Metaverse
Last month, the nearly month-long MetaJam Asia 2022 opened in Singapore, and the venue is still open to the public. There is no doubt that Asia has become one of the hottest markets in the Metaverse.
Singapore is one of the Asian countries that has actively embraced the cryptocurrency industry after Japan. Although the Monetary Authority of Singapore MAS has recently stated that it will strictly manage and control the development of the encryption market, the Central Bank of Singapore and MAS have never Stop, on June 22 this year, MAS approved the licenses of three more exchanges. The
blockchain industry and the emerging web3.0 are also in full swing in Singapore. As the financial center of Asia, Singapore has always had a relatively relaxed attitude. The sandbox policy for cryptocurrency began in Singapore.
The main reason is also the dense population density in Asia. Online games have a huge blue ocean market in Asia, especially Southeast Asia. More than 40% of the world's 3.2 billion gamers are in Asia. Asia is also the earliest market to follow the Metaverse. This is the main reason why this conference has always been in love with Asia. In the second half of the year, MetaJam Asia will be held at Malaysia .
