national style has intensified in recent years. Hanfu and Chinese-style clothing were originally just hobbies of some young people, but now they are becoming a major trend and are loved by more and more young people.
In the past two days, a video of a young lady studying in Canada wearing Hanfu at a graduation ceremony became a hot search topic. Netizens praised one after another: This is cultural confidence!
What I have to admit is that with China's economic development, the cultural field has become obviously more confident. More and more excellent traditional cultures are being discovered. A national trend of " Renaissance " has been vigorously launched. Expand.
Whether at work, in private, or on the streets, more and more young people are wearing Hanfu, walking with their chests held high and their heads held high. Hanfu has become a cultural trend among young people.
On Xiaohongshu, there are 1.24 million notes about Hanfu. According to statistics, the number of young people buying Hanfu in 2021 has exceeded 20 million, and this number is still growing rapidly.
Especially recently, the broadcast of " Menghualu " has once again added fuel to the national trend. At present, "Menghualu" has been played more than 1.5 billion times, making it a phenomenon-level TV series. In addition to the "fairy looks" of Liu Yifei and Chen Xiao in the play, the most eye-catching thing is the fairy-like traditional costumes in the play.
Some netizens said: "The costumes in Menghualu are really beautiful. Even if I don't watch the plot, I can still be fascinated by just looking at the costumes. In the end, before I finished watching the drama, I bought a few sets of Chinese-style dresses..." Netizen
’s description of Hanfu is even more beautiful: “The beauty of the Mianfu is called Hua Zhang, and the beauty of Xia has Zhangfu is called Hua. Hanfu is a bright stroke in the ancient Chinese culture. It is the tulle of the beauty in ancient paintings and the pavilion. The colorful silk beside the Taishui Pavilion is the colorful clouds worn by the flying dancers. "
On the special sale platform Vipshop, the search volume for keywords such as "national style" and "fairy spirit" increased sharply. Since the launch of "Meng Hua Lu", the sales volume of Chinese-style women's clothing on Vipshop has been rising steadily, just like the ratings of "Meng Hua Lu".
Vipshop data shows that since June this year, sales of Chinese-style women’s clothing have increased by 54% month-on-month. In other words, in less than a month, Menghualu has brought in half the sales compared to the previous month.
In addition, the sales of cheongsam on Vipshop have also soared 9 times. The sales of "Living on the Left", a design brand specializing in Chinese women's clothing, have increased by more than 50% year-on-year. One can imagine how popular "Meng Hua Lu" is.
In fact, the craze for Chinese-style women's clothing triggered by Menghualu is only a microcosm of the current national trend. Hanfu is expected to have reached a market size of more than 10 billion, and Hanfu is only a part of national style clothing. As China's economy develops, cultural confidence begins to return, and a "Renaissance" in traditional aesthetics is taking place.
