Looking at the entire skin care product market, it is not difficult to find that for a long time, international brands have been at the forefront of exclusive research and development. "Exclusive care ingredients" and "exclusive skin care patents" seem to have become exclusive to many foreign skin care brands. For example, " Ergothioneine " of Estee Lauder , such as the patented ingredient of sk-II "Fairy Water", is also the core ingredient of sk-II Pitera. And L'Oreal 's ace patented ingredient Bose.
We found through combing. In the personal skin care product industry, people's understanding of skin care is also constantly changing. Generally speaking, it can be divided into four stages. In this change, the company's core technology plays a decisive role and at the same time drives growth.
The first stage: Use natural animal and plant oils for simple physical protection of the skin, that is, directly use various oils from animal, plant or mineral sources without any chemical treatment.
The second stage: it is a skin care product based on oil and water emulsification technology.
The third stage: Skin care products that add animal and plant essences on the basis of the second generation skin care products, that is, the raw materials of the first generation skin care products are extracted, such as from natural plants such as saponins and fruit acids or from animals. Essences such as protein or hormones are added to skin care products.
The fourth stage: bionic skin care products, which use biotechnology to manufacture biological essence substances that are similar to human body structure and have high affinity and are compounded into skin care products. They have anti-aging, repair damaged skin, and nourish skin cells. and other effects.
It is worth mentioning that with the continuous development of the industry, many new brands have emerged in the country in recent years. According to data from the National Bureau of Statistics , in 2021, the total retail sales of cosmetics in my country will be 402.6 billion yuan. Cumulative year-on-year growth of 14%. With the rise of domestic beauty brands in my country, Korean cosmetics, which have always maintained a growth momentum in the Chinese market, are facing drastic changes in the competitive environment.
With the continuous rise of local brands, domestic beauty brands have also begun to enter the track of "exclusive ingredients". Chinese local brands represented by and have taken the lead in developing innovative ingredients. Since its establishment eight years ago, the company has been continuously researching skin care products on how to give women youthful and glowing skin. In terms of product technology research and development, over the past eight years, Mageely has demonstrated its ability to lead the industry and its foresight.
During the media open day event held by Mageely not long ago, many media also visited Mageely’s R&D center and production workshop.
In the eyes of many people, skin care products will promote their efficacy, and online and offline advertisements are overwhelming. Indeed, for a long time, many brands have focused on product design and brand marketing, using Internet traffic thinking to create "hot products." In this way, the brand can indeed gain traffic dividends in a short period of time, and it can also have the effect of gaining fame in a short period of time. But in the beauty industry, in the long run, brands that only focus on marketing and ignore product technology will not last long, and will be eliminated by the market sooner or later. The same is true for
. Since its establishment, Maijili has always placed scientific research at the core of brand development and invested in R&D regardless of cost. As early as 2016, Mageely invested in the construction of an international chemical factory, completely realized a product-specific production line, and launched comprehensive independent research and development and production.
On the production side, McGeely has successively created independent production factories and global production bases, and has passed the international quality management system, environmental management system , and occupational health and safety management system certification . From the entry of raw materials to the delivery of products, strict safety control is implemented in every link to ensure the safety of product quality.
On the R&D side, Mageely has invested a total of 200 million yuan to create the Mageely Asia-Pacific R&D Center in Wuhan Optics Valley, which has experiments including product research and development area, product testing area, product efficacy testing, and in vitro evaluation testing. Office, with nearly a hundred R&D engineers. Up to now, Maijili has obtained 300 patented technologies. Its patented cutting-edge plant stem cell ingredients "Tri-X Cell", "REGU®-FLASH", "Mai Fu Yin", etc. have also become brand-building products. Exclusive core ingredients of celebrity hits.
Nowadays, expert research teams from many fields gather together to provide strong support for brand scientific research. Since the establishment of the
brand eight years ago, relying on its strong scientific research strength and exclusive ingredients, it has successfully created many star products that are popular in the market. For example, the representative product that reflects the efficacy of "Mai Fu Yin" - Majili Essence Balance Water.
It is understood that Mageely Essence Balance Water, the ace essence water with the highest content, is different from ordinary lotion in which most of the ingredients are water. The first ingredient in Mageely Balance Water is "wheat skin factor", which has the highest purity. As high as 94.4%, it maximizes the skin care effect of essence balanced water.
Today, due to the convenience of the Internet, communication costs are getting lower and lower, and many young people will make choices based on the recommendations of popular beauty bloggers. In this process, domestic cosmetics brands are also constantly improving the quality of their products, stealing many consumers from foreign brands. Among them, Maijili, which has always focused on women's healthy skin, is like this. Of course, there are also some brands that gain short-term popularity by labeling them as “big-name replacements.” But in the end, it all fell down on the road to industry development due to the lack of core technology. In fact, if you want a brand to develop for a long time, you must ultimately rely on its own core technology. After all, you still need to rely on unique technology or exclusive ingredients to strengthen the brand's "moat" from R&D strength.
As Guo Miao, the founder of Maijili Biotechnology Co., Ltd., said, "Create a century-old brand, an omni-channel brand, and an internationally competitive high-end domestic beauty and skin care brand!"
