LOEWE, a group of Spanish craftsmen who started out as leather goods, has become a world-renowned boutique brand. Under the leadership of creative director Jonathan Anderson, they have a curiosity to play with everything and nothing is strange.

LOEWE, a group of Spanish craftsmen who started out as leather goods, has now become a world-renowned boutique brand. Under the leadership of creative director Jonathan Anderson, they have a curiosity to play with everything and nothing is strange. At this year's spring and summer men's wear show, LOEWE's pure white shoes with grass planted on the show and the coats that covered the screen have become one of the most discussed designs. So, what information does it contain? ?

Jonathan Anderson masters and apprentices reflect the current social situation of human beings restricted by technology by harmonizing the two completely different fields of clothing and accessories, and imagine the future possibility of the integration of organic matter and man-made matter. The brand's leading image is printed with mushroom-like technology. Machines and laptops covered with flowers, as well as transparent human bodies filled with water and plants, all appear strange and curious.

On the show, we saw coats, trouser legs and shoes planted with grass. The design was inspired by Spanish biological designer Paula Ulargui Escalona's practice of planting plants on fabrics and fabrics. Jonathan Anderson was attracted by this and invited her to collaborate on this book. Season menswear. The two cultivated plants in a polytunnel on the outskirts of Paris. It is a plant cultivation space made of steel and covered with polyethylene . It is shaped like a semicircular tunnel. They spent 20 days sowing and watering the plants. The plants reach their ideal state and are presented on the show.

Jonathan Anderson used coats to reflect his reflection on technology. He put 20 iPad-sized screens on the coat to construct a huge "face", which played various images of birds, fish, people kissing, etc. In addition to clothing, the coat has become a projection device, which not only highlights the personality and taste of the wearer, but also gives it an exclusive right to speak.

Another coat also embodies the combination of technological supplies and clothing. A series of leather coats in black, brown, and lemon yellow are cut to fit the shoulder line and are close to a straight style. They are also decorated with leather Technological accessories of the same color display a series of "technological relics" through clothing. The obtrusive mobile phone cases, USB and earphones that should be kept in the pocket but appear on the hem of the clothes are cleverly smoothed out by the color. The leather texture with a bit of an old feel seems more suitable for these outdated technologies. supplies.

The soul concept throughout this series is the collision of new and old, technology and nature, organic matter and man-made objects. For this extremely experimental design performance, Jonathan Anderson believes: "Fashion can stimulate cultural discussions." Because. Fashion can reflect the social appearance of a specific ethnic group or even a generation, and it is not just about pleasing the skin.