Zero-carbon era, how to unlock sustainable fashion? The Tencel ™ brand of the Austrian Lenzing Group not only delivered a perfect answer, but also actively led the entire industry chain to participate in low-carbon actions with practical actions, starting a zero-carbon era in the fashion industry. Carbon environmental protection journey!
On May 18, 2022, the Tencel™ brand launched the "Zero Machine and One Move Carbon Find Good Things" applet, uniting many of the world's leading fashion home textile brands to promote the low-carbon transformation of the fashion industry. The "Zero Machine and Move Carbon Search for Good Things" brand mini-program carefully set up interactive games and brand benefits to share low-carbon lifestyles and low-carbon good things. A total of 26 well-known brands participated in this promotion.
ONLY, Evely, Boyang Home Textiles , Aimu Children and many other first-line brands join hands with the Tencel™ brand to launch the X Campaign to promote zero-carbon traceability, lead the industry, drive more brands to participate in the use of zero-carbon fiber, and promote Decarbonize the industry.
The low-carbon promotion video released by Balabala Children's Clothing for this event allows more people to understand the application of zero-carbon Tencel™ fiber in the field of children's clothing, and also expresses support for the low-carbon transformation of the fashion industry.
PEACEBIRD Clothing , which ranks among the top 100 in sales revenue and profit in the national apparel industry, also collaborated with the Tencel™ brand to promote a zero-carbon journey in this event. This is the first time PEACEBIRD has participated in a zero-carbon promotion event. It can be seen that the more More and more brands are supporting and implementing the far-reaching goal of low-carbonization of the industry.
This low-carbon environmental protection campaign has set off a low-carbon trend in major media and social networks, causing people to think about the positive significance of zero-carbon Tencel™ fiber to the fashion industry. Many fashionistas participated in the topic #无机一动 Carbon Search Good Things#, sharing their views on “sustainable fashion” and the application of zero-carbon Tencel™ fiber in life. On the Internet, the attention and reading volume of # Zero-Machine-Yidong Carbon Searching for Goods#, #SustainableFashion#, and #天cel™zero-carbon environmental protection action# continue to rise, and more and more consumers know about zero-carbon Tencel™ fiber play a role in environmental protection and start practicing low-carbon life.
The picture comes from Xiaohongshu Tencel official
Sustainable fashion, the mission of the Tencel™ brand
In the past, people paid attention to fashion but did not realize that the production process of clothing would cause pollution. The textile fashion industry is recognized as the second most polluting industry in the world after the oil industry. Behind every piece of fashion there may be crises such as waste of resources, excessive carbon emissions, production of polluting microfibers, and lack of effective recycling. . "Fossil Fashion" pointed out in the report that the environmental and health problems caused by synthetic fibers cannot be ignored, and creating sustainable green fashion has become an urgent problem that needs to be solved.
(Little Red Book: Conveyor Belt of Inspiration)
(Little Red Book: REMAKEHUB Recreation Rhapsody Club)
Tencel™ brand, committed to fashion innovation and sustainable development, has advocated recycling and ecological balance since its birth. Against the severe background of continuous consumption and ecological and climate pollution, it is made from certified renewable wood sources, adopts sustainable production processes, and is ultimately completely biodegradable in various natural environments. Tencel™ fiber can be completely degraded in only 8 weeks in experimental environments, and can also achieve 100% degradation in a variety of different natural environments. Zero-carbon Tencel™ fiber is the first carbon-neutral fiber launched by the Tencel™ brand following scientific carbon reduction goals, and represents the inevitable trend of fashionable home textile products in the future.
(Official video: 2022-05-22_17-34-19 TENCEL_NatureCycle)
Zero-carbon trilogy, emission reduction, participation, offset
The TENCEL™ brand stands at the top of the industry, vigorously advocating the concept of sustainable fashion, and through zero-carbon Tencel™ fiber trilogy - "emission reduction", "participation" and "offset" - reduces the burden on the earth and environment.
In terms of emission reduction, the Tencel™ brand uses cleaner wood pulp as raw material, adopts efficient and environmentally friendly production processes, and makes full use of renewable energy to achieve the purpose of reducing carbon emissions.
(Source: 2022-05-22_17-19-09 TENCEL_Endlessly Natural_Screen saver)
At the same time, the TENCEL™ brand exerts its brand influence, actively seeks partners that are consistent with its brand values, and calls on more brands to participate in the carbon neutrality movement. middle. At present, there are admiring , admiring children, admiring Mr. , Brutalist Home Furnishing, Eland, Eveli, Yi Lala, Jiumu Wang, Boyang Home Textiles, PEACHBIRD, mini peach, three guns, Yiyang , Daisy A total of 26 brands including Girls, Microshell, balabala, mini bala, Semir, Aventine, ONLY, LEDiN, Luolai Super Soft Bedding, Casa Tianjiao, Malochi, Pandora Garden, and SCHIESSER participated in this carbon and in action. Achieve "scientific carbon targets" from wood pulp , raw materials, transportation and other aspects, reduce the carbon footprint of purchased goods and services, and hang LCA hangtags on products made with zero-carbon Tencel™ fiber.
In order to offset the unavoidable carbon emissions during the production process and achieve the goal of net-zero carbon emissions as soon as possible, the Tencel™ brand supports proven global carbon emission reduction projects with practical actions. For example, providing solar hot water, retrofitting stoves, improving the living conditions of local residents and introducing renewable energy to communities affected by the textile industry.
Xiaohongshu blogger yehyehyeh Innovation Society
Xiaohongshu blogger Jinlang Technology
Environmentally friendly peers to achieve low-carbon consumption
The machine moves "Looking for Good Things" campaign calls on consumers to participate in low-carbon actions, purchase products containing zero-carbon Tencel™ fiber, and integrate low-carbon life into every day. In the official official account of the Tencel™ brand and the "Zero Machine and Search for Good Things" mini program, people can discover fashionable home textile brands that cooperate with the Tencel™ brand and purchase clothing and bedding made of zero-carbon Tencel™ fiber. The TENCEL™ brand brings everyone one step closer to a zero-carbon life.
(Mini program brand screenshot)
“Sustainable fashion” in the zero-carbon era cannot be separated from the active participation and practice of every brand and every consumer. The Tencel™ brand has attracted more and more people to pay attention to the issue of carbon emissions through the "Zero Carbon Search for Good Things" campaign, explained what "sustainable fashion" is, and called on brands and consumers to participate in low-carbon actions together. Create sustainable fashion. With the appeal of the TENCEL™ brand and the joint efforts of all parties, the zero-carbon era has gradually begun!
(Source: 2022-05-22_17-19-09 TENCEL_Screensaver_30th Anniversary_REFIBRA_20220518)
