Branded Women's Shoes Project of Xinxinlou Department Store Quyang Store Yang Fenglan
One day at noon, two customers came to the counter group. I took the initiative to inquire about their needs. The customer said he would take a look first, so I paid attention.
learned from the conversation between two customers that one of the customers wanted to choose a pair of high-heeled shoes and said that he usually wore little and did not know how to choose.
After hearing the customer’s needs, I immediately started a natural conversation with the customer and analyzed the customer’s style through careful observation: the customer is gentle and cute, wearing a small fragrant white long-sleeved dress with a butterfly collar. skirt and a retro hairpin on her head... I immediately thought that the 3cm thick-heeled Mary Jane shoes in the cabinet were very suitable for her, so I introduced: "This pair of Mary Jane shoes is just right for you. You don't usually wear heels, so this one The height of the shoes is moderate. It not only achieves the fashion of high heels but also provides the comfort of flat shoes. It kills two birds with one stone."
After hearing this, the customer immediately became interested in trying it on. After putting it on his feet, he reported that it was very comfortable. I continued to introduce: "This shoe is very comfortable. The shoes can also be 'one shoe for multiple wear'. In addition to your clothes, they can also be paired with jeans, white shirts, suits, etc. to meet your different styles." The customer agreed: "It's really comfortable to wear. They look good. You are professional. If I have any questions in the future, I will just contact you." In the end, the customer happily bought the shoes.
In this shopping guide, I flexibly used the "look, ask, and listen" in the shopping guide process: only by clearly understanding customer needs and being familiar with product knowledge can we make accurate matches for customers and win their recognition.
