China Insurance Association released the "2021 China Jewelry Industry Development Report" in April this year, selecting some interesting data to share.
Let’s talk about big numbers first. The overall sales of China’s jewelry industry in 2021 will reach 720 billion yuan, an increase of 18% over 2020. What's the concept? It exceeded the 12.5% increase in China's total retail sales of consumer goods in the same year. This means that the proportion of jewelry in everyone’s overall consumption increased last year.
According to jewelry categories, traditional gold, jade and diamonds are still the largest categories, accounting for 58%, 14% and 14% of the market respectively. For gold alone, sales will reach 420 billion yuan in 2021, accounting for 58% and a year-on-year increase of 23.5%.
Here comes the question of the soul, have you bought gold?
Welcome to refer to our ancient gold buying guide - 2020-2021 jewelry online sales data
Online sales platforms are mainly comprehensive e-commerce, accounting for 77%, such as Ali , Jingdong , Douyin , Pinduoduo, etc. This is what the report says, please verify it! Curious about what kind of jewelry PDD sells?
Then the question comes again, have you ever bought jewelry online?
In previous articles, we have introduced vertical jewelry e-commerce companies such as Bluenile or some jewelry brands with online stores. Welcome to refer to them.
- Where to buy diamonds at a good price? Blue Nile, the world's largest diamond retail e-commerce company, learn about
- Chinese jewelry designer series - Golden Mobilization "Hua Gugu"
- Chinese jewelry designer series - Talented and "willful", Dashu Liu Ming
Most of the jewelry focuses on gold jewelry Brands such as Chow Tai Fook , China Gold , Laopu, Laomiao , Lao Fengxiang , Caibai, etc. all have stores on major e-commerce platforms. Online and offline omni-channel sales have become the standard for jewelry brands.
It can also be seen in the report that colored gemstones still account for a small proportion of the Chinese jewelry market, about 4%. But high-quality gemstones are popular and demand continues unabated. Ruby, sapphire and emerald are traditional precious gemstones, with annual increases of 10-30% in the past two years. Other gemstones such as spinel and aquamarine , high-quality prices have increased by 30-40% in 2020, and the increase in 2021 will be more than 50%. It is also a good investment.
However, as a non-standard item in jewelry, colored treasures have a high threshold and quality has a great impact on the price. If you are new to jewelry, you should learn more before starting.
We have articles introducing standard and non-standard jewelry, ruby, and aquamarine. For reference, please see
- Let’s explain the common points between jewelry and financial products in one minute
- The March birthstone-Aquamarine, given to people in Greek legends Strength and Courage
shared above. If you are interested in reading the full text, you can visit the website of China Jewelery Association at www.jewellery.org.cn.
That’s it for today, see you later!
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