More and more people are wearing watches, mainly because modern people need a sense of identity. Different watch brands have different wearing groups. Wearing a watch means recognizing the brand premium of the watch. There are many Swiss watch brands, but the rankings of various watch grades are not uniform.
Why do many people care about the ranking of watches? Because to a certain extent, grade ranking plays a crucial role in the price of watches. Many novices often ask how to distinguish the level of Swiss watch ? In fact, this is not difficult. You only need to know the 6 representative watch brands to understand it at a glance.
The starting point for entry-level Swiss watches: Tissot
The lower the level of the brand, the more complicated their classification will be. The reason why Tissot belongs to the entry-level level of Swiss watch brands is mainly because its sales volume ranks first among Swiss watches and it has many customer groups who pursue cost-effectiveness. Tissot watches are actually not cheap, ranging from 3,000 to 4,000 yuan. But those below Tissot’s level are definitely affordable watches. There is essentially no difference between watches worth a few hundred yuan and those worth more than 2,000 yuan.
The end of entry-level watches and the starting point of advanced watches: Longines
You heard it right, Longines now belongs to the ceiling of entry-level watches. In fact, the advancement of class is more often just to comfort the glorious history that these brands once had. As long as the watch brand is lower than the level of Longines, it is the entry-level watch brand, and the watch brand that is greater than or equal to the level of Longines is the advanced level. Advanced watches actually have no grade now and can only be regarded as a transitional product.
The end of advanced watches: Tudor
Many people think that Tudor should be regarded as a luxury watch brand, but because it has been supported and sold by Rolex for a long time, even if Tudor's watches are brand new, the secondary market price is far lower than the sales price. of. Tudor essentially belongs to the same class as Longines, and the more embarrassing advanced class is still some distance away from luxury watches. The price of Longines is mainly around 15,000 yuan, while the price of Tudor is in the range of 20,000-25,000 yuan. After Tudor squeezes out the water in the secondary market, the price is not much different from Longines.
The starting point of luxury watches: Omega
Starting from luxury watches, watches have already had the attribute of showing off or displaying. The reason why Omega is considered the starting point of luxury watches is mainly because of its recognition and sales. In fact, popular watches such as IWC , Cartier , etc. are also the starting point of luxury watches.
The end of luxury watches: Rolex
There are not too many luxury watch brands. At the price of Rolex Submariner, it is basically the ceiling of luxury watches. The price of Rolex's Daytona and dual-date models can already reach the price of top brands, but the level of Rolex can only stop at that of luxury brands.
The starting point of the top brands: Vacheron Constantin
Between Rolex and Vacheron Constantin, there are also sub-top brands such as Blancpain and Jaeger-LeCoultre . Strictly speaking, although Blancpain and Jaeger-LeCoultre are higher than Rolex, they The price of most watches is lower than Rolex. Therefore, there is nothing wrong with Blancpain and Jaeger-LeCoultre even if they are on the same level as Rolex. Vacheron Constantin subsequently launched the Wulu Zhi watch with a price of less than 100,000 yuan. Although it is currently at a slight disadvantage among the top brands, its historical background is sufficient to support it, and its future upside potential is still great. There is no upper limit for top brands, as long as the grade is higher than Vacheron Constantin, it can be considered a top brand.
After getting to know the above 6 watch brands with grade benchmarks, even novices can quickly distinguish the grade of Swiss watch brands.However, although expensive watches are indeed fashionable to wear, you should still choose a watch according to your ability. It is wisest to choose one that suits you and your financial strength allows.
