mentioned "Magic Water of the World", and people blurted out "Coca-Cola". When it comes to "Chinese Magic Water", some post-80s and post-90s can also quickly name "Jianlibao". Compared with the peak period, Jianlibao's reputation has dropped too much. And its entrepreneurial story is also full of legends.
Li Jingwei worked hard to create this Chinese "magic water" and promoted it overseas. But just after the revenue got better and better, the founder was "kicked out." After the last transfer signing ceremony, he died of a cerebral hemorrhage within a few days.
In addition to Li Jingwei, there are actually many talents who have been expelled. For example, Apple’s Jobs, real estate tycoon Wang Shi, etc., and today’s talent has also experienced the same "expulsion."
In 1958, on the prairie of Hohhot, Niu Gensheng, the future "big name in the dairy industry" was born. When he was young, because his family was poor, Niu Gensheng was "abandoned" by his biological parents and sold to a cow-raising family, so he naturally started raising a cow baby. In 1983, Niu Gensheng, who was 25 years old at the time, entered Yili (not called Yili at the beginning, but was called Hohhot Hui Dairy Food Factory).
Because of his outstanding results, Niu Gensheng was quickly excavated. After entering the factory for less than ten years, he became the vice president of Yili's production and operation department. But even if Bole appreciates himself again, it is not what Maxima wants, and it will eventually come to an end. From 1992 to 1998, Niu Gensheng and his own Bole, namely Yili’s chairman Zheng Junhuai had a lot of differences. So 15 years after entering the game, Niu Gensheng took the initiative to leave Yili.
Mengniu, one of Yili’s "dead rivals", was later founded by Niu Gensheng from a new start. After leaving Yili, Niu Gensheng took his rich experience and founded Mengniu. When Niu Gensheng left, Yili also removed the old department at the time.
So when I heard that my former leader had set up a new door, these dismissed old employees have rejoined Mengniu. Not only that, some former Yili employees also took the initiative to jump to Mengniu. With the leaders and employees, Mengniu's development will naturally begin. After becoming the top four in China's dairy industry, it went straight to the capital market.
's listing trip this time also brought the "favor" of wealth to Niu Gensheng and Mengniu. And because Mengniu is the first dairy company in mainland China to be listed in Hong Kong, investors are very optimistic about it, which has brought rapid development to it. Of course, Mengniu's success is also inseparable from vigorous publicity. Publicity costs are rising year by year. Take a look at the Mengniu Tarunsu advertisements that are broadcast on TV.
However, Mengniu can continue to maintain rapid development today, in addition to thanking Niu Gensheng, we must also thank COFCO. In 2008, COFCO successfully joined Mengniu and became Mengniu's largest shareholder. Niu Gensheng gradually faded his own color as he got older. From chairman to chairman of the board of directors to complete departure, Niu Gensheng now devotes more energy to charity. Although
is related, Niu Gensheng and Mengniu have little relationship. But when people talk about Niu Gensheng, they inevitably think of Mengniu. Therefore, Niu Gensheng's achievements in charity have also carried out a new round of publicity for Mengniu "for free". The Lao Niu Foundation, founded by Niu Gensheng, has now donated more than 1.4 billion yuan. From "abandoned baby" to philanthropist, Niu Gensheng's life is full of legends.
