Various satellite TV New Year's Eve parties are competing for ratings, while others are competing for hot searches. Gods and gods from all walks of life are busy. In the remote control war, Hunan Satellite TV, which has been a New Year's Eve party brand for 18 years, still stands proud among the crowd, taking the absolute lead in ratings, popularity, advertising and word-of-mouth. Judging from the data of cam national network, Changing network and cool cloud , Hunan Satellite TV's New Year's Eve party has ranked first in real-time ratings, far ahead of other satellite TV New Year's Eve parties, and it has achieved fruitful results in Weibo hot searches. It is difficult for other satellite TV to catch up with it. It has reached such popularity that it has only been broadcast for two hours. It has received 35 hot searches on the main list of Weibo, where space is extremely valuable, and as many as 198 hot searches on the entire network.
To be honest, there were not many top traffic celebrities on the stage of Hunan Satellite TV New Year's Eve Party this year, but even the star lineup that did not look luxurious has gained higher popularity across the entire network with its innovative arrangement methods and combinations. Not only that, the biggest winner is Pinduoduo, an old partner of Hunan Satellite TV for many years. It can be said that this time it won the battle of advertising effectiveness at the New Year’s Eve party. Not only the red envelopes were exposed everywhere, but also the carefully designed advertising interactions at the party were interesting and interesting, such as the red envelopes of Guli Nazha and Deng Man Magic, the audience was dumbfounded when they first saw it. There were magic tricks at the New Year's Eve party, but they applauded after the excitement. "This kind of advertising placement is really amazing. It doesn't show any traces. Even the celebrities had a lot of fun." As expected, this advertising placement performance of Nazha also became a hot search. Sure enough, Pinduoduo won. The same goes for the Xiangpiaopiao advertisement brought by twins. The relaxing and joyful song not only made the audience remember Xiangpiaopiao, but also made the youthful appearance of the two sisters more popular. In addition, Wang Hedi and brought the explosive "Fire Horse", with two dancing lions on the cool stage. No one thought that this was the implantation of Pepsi . It can only be said that Hunan Satellite TV is very good at advertising.
Even the host of the party He Jiong Wang Han said at the scene that it has been a long time since I have read so many oral advertisements. This is an exciting phenomenon. Netizens also saw hope and the future in this. They left messages saying that Hunan Satellite TV's bumper advertising harvest shows that our economy is fully recovering, people are becoming more and more confident about future life, and will be in the best condition to welcome the promising 2023
