Foreword
CCTV Spring Festival Gala is a grand ceremony that the Chinese people look forward to every year. It can be said to be a supreme honor to be able to watch it in person.
But there is a woman who has been sitting in the front row of the Spring Festival Gala audience for 20 consecutive years. Who is she? Why has he been "favored" by CCTV for 20 years?
was born in Guilin and grew up in Hong Kong
Her name is Jin Yuxi. She was born in Guilin, Guangxi, a beautiful place with beautiful scenery. If there is any family background, perhaps the most famous one is his father.
Jin Yuxi's father is Jin Yongnian. He is a painter and a representative of the "Lingnan School" painting department, while his mother is a businessman with economic acumen and good at investment.
html At the age of 63, Jin Yuxi moved to Hong Kong with her parents and settled down. In this international metropolis, Jin Yuxi's life destiny changed.
Jin Yuxi, who was born in a scholarly family, was asked by his father since childhood not to be second, but to strive for first, so Jin Yuxi's grades are very excellent.
In order to support her education, her mother did not hesitate to sell a house and send her to study in the United States. Her mother's move also helped Jin Yuxi usher in a turning point in her destiny.
American society in the 1970s and 1980s was undoubtedly more advanced than Chinese society. After Jin Yuxi obtained a master's degree in , he planned to stay in the United States to do business.
This was completely unrelated to her "piano major" in college. At first, her parents did not agree, but Jin Yuxi was very insistent.
At that time, she was determined to become the " Rubinstein second" pianist. However, as her understanding of her abilities deepened, she felt that she could not do it, so she decisively gave up.
After taking a serious look at herself, Jin Yuxi decided to follow in her mother's footsteps and learn business, so she and her sister established a multinational company selling Chinese silk and other specialties.
But what is unexpected is that because of doing business, Jin Yuxi discovered her second life goal, which is to build a bridge between China and the West.
At that time, Americans’ impression of China was still stuck in the Republic of China. In their understanding, Chinese men still wore long braids and long gowns.
Every time Jin Yuxi meets people who have this idea, he will try his best to explain to them the rapidly changing current situation in China, especially after the reform and opening up of and , China has begun to integrate with international standards.
Every time he finished speaking, Jin Yuxi felt that they did not believe it. Over time, Jin Yuxi wanted to make a program about China to let the American people see the current situation in China.
After having this idea, Jin Yuxi began to work hard for it. She learned the knowledge of hosting, and then came to Manhattan TV Station for an interview.
Because Jin Yuxi grew up in Hong Kong, Jin Yuxi has always spoken Cantonese. It happened that Manhattan TV station had a program about Chinese and English and needed someone who could speak Cantonese. Jin Yuxi's interview was an immediate success. This was just the first step in Jin Yuxi's plan for
to enter the TV station. After that, she began to learn program production. Becoming a director brought her one step closer to her dream.
It is this small dream that will make Jin Yuxi become a big person in the future.
"Looking East"
Jin Yuxi is doing business and working part-time as a host. With her rich social experience, she has accumulated a lot of material. She has planned the American people's various views on China and what she wants to say into one program after another.
From planning, shooting to editing, etc., Jin Yuxi is in control of the whole situation. In addition to investing her sincerity, she also bets her own wealth. There is no sponsorship from advertisers, and she has to pay every penny herself.
When the program "Watch the East" came out, Jin Yuxi only watched it for 30 seconds before shedding tears, because she had waited for this day for 6 years, and it took 6 years to sharpen her sword, which made Jin Yuxi instantly famous.After the show
was aired, it received rave reviews in the United States. Through her unique perspective and lively way, Jin Yuxi allowed Americans to see a China that was completely different from their imagination.
Since this program was launched, it has remained popular for 12 years. As a result, Jin Yuxi was hailed as the "Marco Polo from the East" by American society.
The New York Times once commented on Yue-Sai Jin: "Few people can integrate the two different cultures of the East and the West, but Miss Yue-Sai Jin did it with her wisdom and grace."
After becoming a TV personality, whether it was hosting or producing programs, it was a piece of cake for Jin Yuxi. However, when the American PBS asked her to live translate the China National Day Ceremony, she felt like she was facing a formidable enemy.
Since Nixon's visit to China , China has had a brief honeymoon period with the United States. When the 35th anniversary of the founding of New China, American TV stations plan to broadcast the Chinese military parade live. When
was rehearsing in my country, the United States had completed all the preparations, but when they heard that the program was all in Mandarin, they immediately realized that the program needed a translator who could speak Chinese.
Because the "Looking at China" program is so popular, American TV stations directly contacted Yuxi Jin, hoping that she could serve as the translator for this live broadcast.
But the problem is that Jin Yuxi grew up in Hong Kong. She only speaks Cantonese, not Mandarin, and can't even understand it. The most important thing is that the National Day is two days away, leaving her with too little preparation time.
If it were someone else, she might have rejected it without even thinking about it, but Jin Yuxi was someone else. She believed that as a bridge of "China-US exchanges", she had the responsibility and obligation to take on the challenge.
For two days, Jin Yuxi stayed awake and had no time to learn a new language, so she just memorized all the professional vocabulary.
Thanks to her efforts, the live broadcast went smoothly, and her precise translation made CCTV notice the existence of Jin Yuxi.
It was these 48 hours of hard work that brought Jin Yuxi into contact with CCTV and laid the foundation for her return to China for development.
"Look at the World"
A National Day live broadcast and "Look at the East" that became popular across the United States made Yuxi Jin a window for Americans to see China.
In 1985, China also planned to create a program to open a window for Chinese people to see the world. The first person that our government thought of was Jin Yuxi.
At the warm invitation of the Chinese government, Jin Yuxi put aside his career in the United States and came to the capital, Beijing.
After listening to CCTV’s idea, Jin Yuxi felt that this seemed to be her mission, so she was willing to take on this meaningful job.
At that time, China had been reforming and opening up for 7 years. It was a country that was eager to embrace the world. However, we were still relatively limited in receiving news from abroad, and many people knew nothing about the outside world.
Jin Yuxi took the lead in planning the "See the World" column. Jin Yuxi will lead members to many countries around the world to interview their famous figures and broadcast their customs.
Although they have a team and a program plan, they still face one of the biggest problems, and that is funding.
Everything such as food, clothing, housing and transportation costs money. In addition, there are many countries to visit, and the program budget is as high as 3 million. That was 3 million in 1985, and it is more than 30 million now.
In order to solve the funding problem, Jin Yuxi brought her planning experience in the United States to China. She proposed to set aside 3 minutes in each program to broadcast the advertisers who sponsored their programs.
But before this, there were no advertisements in Chinese TV programs at all. People in the country had never seen them, so how could they invest a lot of money?
Jin Yuxi took the initiative to take the lead again. She expressed her willingness to go to the United States to give it a try. With her efforts, American Coca-Cola , Procter & Gamble , Nestlé , etc., which are now familiar to us, have officially opened the Chinese advertising market.
It can be said that Jin Yuxi single-handedly pioneered the development of China's TV advertising industry. Without her "groundbreaking", China's TV advertising industry would not have sprouted so early. After the funds for
were in place, Jin Yuxi and his team began to "travel around the country". For nearly two years, they were either at work or on the way to work. Jet lag was a common occurrence for them.
She has been to 25 countries for filming and has interviewed countless heads of government, royal families and world celebrities.
In 1986, "See the World" was renamed "Around the World" and was officially broadcast on CCTV. The 104-episode program opened the door to the wonderful world for hundreds of millions of Chinese people.
Under the influence of this program, many people have come up with the idea of traveling around the world and going abroad to see it.
As the planner, producer and host of this program, Jin Yuxi also became a well-known host in China at that time.
The great success of "Around the World" made her see more possibilities in herself, so she continued her efforts and planned the program "Reforming China". The program
is specially produced for American society. It uses the process and achievements of China's reform and opening up as the main story line, explaining the earth-shaking changes in China since the founding of the People's Republic of China.
Many people say that Jin Yuxi was the first person who made "the world understand China and China understand the world".
Fleeting Love
's career is booming, but Jin Yuxi's love life is blank.
Jin Yuxi has both the elegance and dignity of Eastern women and the courage of Western women to wear. This woman who combines the advantages of "Chinese and Western" women has become the object of pursuit of many wealthy people in the United States and Hong Kong.
But even though there were many suitors, none could make her heart beat. It wasn't that Jin Yuxi's vision was too high, but that her views were really incompatible.
In that era, there was no concept of "strong woman". Even in the West, the mainstream of society was still that after marriage, the man would dominate the outside and the woman would dominate the home.
Jin Yuxi is a woman who does not like to be "captive". Being a rich wife is not her dream. For her, doing whatever she wants is the only code of conduct she pursues.
It wasn't until she met a rich man named Ma Mingsi that she realized the taste of love. It is said that the reason why the two came together was just because of a word Ma Mingsi said.
Ma Mingsi once said to her: "Yu Xi, you are so busy, what can I do for you?"
Jin Yuxi learned that Ma Mingsi had a very loving ex-wife, but she died young. Ma Mingsi was surrounded by beautiful women, but she was never romantic.
Jin Yuxi finally got married to Ma Mingsi, who was 14 years older than him. According to Jin Yuxi's wish, they held a grand Chinese-style wedding in the United States.
Unfortunately, this marriage only lasted for 5 years, and the two broke up peacefully.
The emergence of Ma Mingsi was a short-lived love for Jin Yuxi, but it was also the beginning of a new dream.
A new starting point
In the 1990s, when the colors of clothes were black, blue and gray, almost no women in Chinese society knew how to put on makeup. This is something that needs to change in Jin Yuxi’s view. She believes that every woman has the right to pursue beauty. After
married Ma Mingsi, with the help of her husband, Jin Yuxi entered the Chinese cosmetics industry.
Jin Yuxi is a woman who is not short of money. She chose to go into business not to make money, but because she wanted to help Chinese women become beautiful. She was the first woman who wanted Chinese women to be beautiful.
In order to realize this dream, Jin Yuxi has made a lot of efforts. She wrote the book "Yuexi Asian Women's Beauty Guide" to help Chinese women understand what makeup is.
She always looks beautiful and fashionable in front of the camera. She also personally holds book signings and teaches everyone how to put on makeup. Under her influence, Chinese women have begun to awaken to their awareness of beauty.
html In 610 years, Jin Yuxi launched her cosmetics brand "Yuexi" in the United States. This cosmetics brand full of oriental culture has successfully entered the forefront of cosmetics in the world.
The "successful" Jin Yuxi, after her success in business, also produced a program "How People Do Business in China" in the United States. She summarized the experiences and lessons she experienced or saw and presented them to American businessmen. Once the
program was broadcast, it set off a "Chinese business craze" across the United States. It seems that there is almost nothing that Jin Yuxi wants to do that cannot be done.
Epilogue
Even though Jin Yuxi is old, she still can't rest. She established scholarships in both Chinese and American universities to encourage students in need. She also returned to her hometown of Guilin and established "Jin Yuxi Primary School" in the mountainous area.
Jin Yuxi has been doing what she wants to do all her life, and her influence on Chinese society is undoubtedly huge, so "People" magazine once called her "the most famous woman in China".
Our government also issued a set of commemorative stamps for Jin Yuxi, and she became a guest of the Idea Spring Festival Gala. Jin Yuxi’s life was wonderful and full of legend!
