documentary
"Seeking Taste Guiyang"
premiere time: March 25
broadcast platform: Tencent Video, Guizhou Satellite TV
Producer: Propaganda Department of the Guiyang Municipal Committee of the Communist Party of China, Daolai Media
Daolai Media's third work in the "Seeking Taste" series. "Seeking Taste Guiyang" uses authentic food to "thread the needle" and focuses on the three dimensions of "mountain", "water" and "city", and uses beautiful and full of fireworks to present the relationship between food and humanities, history and style. Since the program started, it has caused widespread heated discussions, with Tencent Video's popularity value of 6178 and Douban score of 8.3.
"Xiaofan Jianghu 2"
premiere time: July 28
broadcast platform: iQiyi
Producer: iQiyi, Luming Film, Qujiang Film and Television, Meilin Culture, Fantasy Country
"Xiaofan Jianghu" series is the key IP of iQiyi Food Documentary Track, and the first batch of iQiyi's "Youth Creation·Documentary" program was selected for the first batch of projects. The film links "jianghu" with food and diners, using the city as a container and vivid characters as a carrier to show the food culture with regional characteristics. This season continues the "Jianghu" temperament of the previous work and continues to look for the most authentic food in 8 cities.
" Aojiao's Hunan Cuisine 2"
premiere time: September 19
broadcast platform: Hunan Satellite TV, Mango TV
Producer: Hunan Satellite TV, Times Huaying
Take Hunan as the source point, from taste to the Tao, and use food to reflect Hunan's food culture and customs. According to the National Radio and Television Administration "2021 Annual Rating Analysis Report", "Aojiao's Hunan Cuisine" ranked second in the year in the first season of the prime documentary ratings. The second season continues to focus on the Hunan dietary tradition of eating according to the times and cooking according to the place, showing the wisdom of chefs in the city and rural areas and the eating customs of Hunan for thousands of years.
"Jianghu Restaurant 3"
premiere time: November 2
broadcast platform: Youku
Producer: Youku
High reputation food series documentary. Just like its name, the program is full of ecstasy and ecstasy. It uses younger and more interesting language to tell the life stories of a generation of "Jianghu Chef God" or ordinary or legendary in the alleys of the city. This season continues the exploration of authentic jianghu cuisine in the first two seasons, focusing on the presentation of "spicy flavor". By exploring spicy food hidden in the alleys of the city, the unique charm of 6 spicy food cities is shown.
"Breakfast China 4"
premiere time: November 7
broadcast platform: Tencent Video, Southeast TV , Straits TV
Producer: Tencent Video, Southeast TV, Straits TV
"Breakfast China" has been broadcast for 100 episodes since 2019. Douban scores in the first three seasons were 8.0, 8.7, and 8.8. This season continues the three characteristics of "fireworks", "fun" and "health" in the first three seasons, and continues to take root in the streets and alleys of the city, looking for the locals' favorite food and the unpretentious people who make delicious food, use the camera to record the people's work and life, and those smiles that bloom because of tasting delicious food.
"Flavored World 4·Cere Planet"
Premiered time: November 24
Broadcast platform: Tencent Video
Producer: Daolai Media, Penguin Film and Television
Famous food documentary IP "Flavored World " New work, has gained good reputation in the first three seasons, with Douban scores of 9.0, 9.0, and 8.4. Season 4 focuses on grains, explores and displays the world's food map, reflecting the unique aspects of dietary wisdom and Chinese personality from food.
Variety
"Check in! Foodie Group 2"
Theme: Outdoor food fun experience reality show
premiere time: July 30
broadcast platform: Oriental Satellite TV , Mango TV, Migu Video
Producer: Oriental Satellite TV, Happy Media , Chengdu Cultural Tourism
Starting from food, appreciate the eating habits and customs of different cities during the travel process; food combines guest interpretation and game interaction, showing the profoundness of Chinese traditional culture. "Shopping and eating" form + companionship attributes make the program look natural intimate, with Douban score of 8.2.
"Food" 10,000 miles"
Theme: Real-scene reasoning Food exploration reality show
Premiere time: August 5
Broadcast platform: Zhejiang Satellite TV , iQiyi, BetTV, China Blue TV
Producer: Zhejiang Satellite TV, Miaoqu New Media
Vision diagram of contemporary rural development through celebrity check-in experience, field story visits, and real-scene reasoning and mystery, allowing viewers to experience people's positive style of pursuing a better life while savoring food and enjoying the beautiful scenery. The program has a Douban score of 8.4.
"Is it okay to go to your house for dinner 2"
Theme: Hometown Humanities Drama Documentary Program
Premiere time: August 25
Broadcast Platform: B Station
Producer: Bilibili
Program focuses on "family dinner, family, hometown stories". Guests invite friends to start a "home food journey" with the theme of "Going home to eat", recording the friendship of young people, savoring unforgettable growth experiences, and telling family stories in different forms. In addition to the UP host of B station, the guests in the second season also have representative figures from all walks of life, such as actor Yuan Qiongdan, young director Liu Xunzimo, police officer Art and Yunnan Forest Firefighter.
"Warm Hot Pot"
Theme: Hot Pot Food and Emotional Reality Show
Premiere time: October 9
Broadcasting Platform: Beijing Satellite TV, Migu Video
Producer: Beijing Radio and Television Station
"Warm Hot Pot" uses hot pot as a carrier to convey the emotional link between people, people and cities. The program invited Zhang Guoli and others to form a "Nuannuan Hot Pot Group" to find characters with stories in the city, "set up seats for them" to witness the gathering moments of the client and convey the true feelings of the world.
"A Thousand Years of Food"
Theme: Food Culture Exploration Program
Premiere time: October 28
Broadcast Platform: CCTV-3 Variety Channel
Producer: China Central Radio and Television Station Art Program Center
is created by the " National Treasure " team. It uses "drama + history + food" as the structure to deeply explore various historical delicacies. From the exploration and tasting of dishes and the creative interpretation of dramas, feel the profound historical accumulation behind food and experience the profoundness of Chinese food culture.
"Who is the Ding Chef"
Theme: Cooking Competitive Variety Show
Premiere time: November 4
Broadcast platform: Zhejiang Satellite TV
Producer: Zhejiang Satellite TV, Zhongchengxu
By exploring hometown food, regional food, and local ingredients, the differences in characters are shown by the hometown. "Multi-dimensional, short-term, strict standards" comprehensively examines the players' innovation, application, learning, perception and other abilities, restoring the industry's benchmark signature dish. The 48 contestants have diverse identities, including restaurant managers, star-rated hotel chefs, food bloggers, etc., as well as "slash youths" who crossed the borders from music, advertising, e-sports and other fields.
episodes
" Heartbeat on the tongue"
Theme: Youth City
Premiere time: January 13
Broadcast platform: Zhejiang Satellite TV, Tencent Video, iQiyi, Youku
Producer: Haohan Entertainment
The plot revolves around the legendary chef Jiang Qianfan in the food world and the positive energy girl Lin Kesong with amazing taste, telling the challenge of the two aiming to win the championship in the cooking competition. When the drama was broadcast domestic, it was launched overseas simultaneously. On the day of its premiere, "Heart Beat on the Tip of the Tongue" won 9 points on the Asian drama rating website Mydramalist.
" Shangshi "
Theme: Ancient costume inspirational food drama
Premiere time: February 22
Broadcast platform: Mango TV
Producer: Mango TV, Huanyu Film and Television, Zhihe Film and Television
"Story of Yanxi Palace" " Sideburn is not a begonia red " original crew creation, with online broadcasts exceeding 200 million in three days. The background of the drama "Garden Shang Food Bureau" shows Yao Zijin and other chefs' pursuit of Chinese food skills, retracing the fashion of banquets and conveying their unique flavors. Behind the food, history and culture are seen, and traditional etiquette are seen.
" Zhenxiuji "
Theme: Ancient costume food drama
Premiere time: April 7
Broadcast platform: B station
Producer: Huanyu Film and Television , Bilibili
"Zhenxiuji" tells the story of the chef Ling Xiaoxiao's determination to be the best imperial chef in the world since childhood. When she grew up, she entered the palace, met the prince Zhu Shoukui, and gained love and growth. The drama combines ancient costumes, food and light comedy, and starts the "Xiaofan Drama" mode. The number of views on Bilibili exceeded 200 million, and the number of barrage was 802,000. Disney+ has purchased the overseas copyright of the show.
short video
Mala Dezi
Fans: Douyin 38.562 million, Kuaishou 9.49 million
Positioning: Food production mainly based on home-cooked dishes in Northeast China
Video style is simple and realistic, the food tutorial is simple and practical, and can be reproduced at home. Mala Dezi has won the titles of "2019 Dou inCity Popularity Expert" and Youku's "Political Aid Ambassador for Poverty Alleviation and Aiding Agricultural Welfare" and other titles.
Sheep cuisine
Fans: 10.151 million on B station, 6.827 million on Douyin
Positioning: Food production sharing
"Aragaki Yasuo" in the food area, the rhyme madman in the cuisine industry. "Use the most rigorous real materials and match the most flavorful rhymes", with a deep copywriting foundation, it has also gained a large number of fans with this. In 2019, 2020 and 2021, he was selected as the "Top 100 UP Masters of the Year" on B station.
Yanjie Food (Orange Mom)
Fans: 10.769 million (Kuaishou), 8.143 million (Tik Tok)
Positioning: Home-cooked food making
Wearing home-cooked clothing, using home kitchen utensils to restore the home-cooked food production process, with a high replica. The video content is full of fireworks.
Special planning | Expand the layout, diverse types, food and film content,
Expand the layout, diverse types, food and film content,
Domestic food and film content, "Fragrant" overseas
Development path is very different A brief analysis of foreign food film and television content
Domestic food film and television content worth paying attention to in 2022
Overseas food film and television content worth paying attention to in 2022
Picture: Douban, program official micro
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