Jimu News reporter Zhang Cong
Because the New Year’s Eve party has created cultural hot spots for several consecutive years, the “Bilibili New Year’s Eve Party” has become a hot spot “making machine” in the hearts of netizens.
At 20:00 on December 31, 2022, this hotspot manufacturing machine was in operation again. That night, the New Year's Eve party "The Most Beautiful Night 2022 bilibili Party" hosted by bilibili (hereinafter referred to as "B station ") was officially broadcast. In addition to the participation of global artists represented by Avril Lavigne, the New Year's Eve party that night also brought together classic IPs in the cultural fields such as film and television, animation, games, etc., integrated global youth pop culture, and started a happy journey full of nostalgia and fantasy.
At the same time, the party innovatively created a "fingertip universe" interactive viewing experience, with three fingertip interactive games to increase the audience's sense of stage participation and content interaction.
That night, the popularity of Station B’s live broadcast reached a peak of 330 million, setting a new record. Watching Station B’s New Year’s Eve party has become one of the main choices for contemporary young people’s New Year’s Eve entertainment. Station B’s “most beautiful night” content brand recognition continues to expand.
brings together more than 60 movie roaming IP
classic content to awaken youthful memories
This year is the fourth year of Bilibili’s “The Most Beautiful Night” New Year’s Eve party. As a visual music party based on symphony and with film roaming IP as the main presentation method, "The Most Beautiful Night 2022 bilibili Party" brings together more than 60 IP works. It is the year with the most abundant IP cooperation for New Year's Eve parties in the past, including "Assassin's Creed", " Slam Dunk ", "Detective Conan", "Three Body" animation, Shanghai Disney Resort, "Digital" "Baby", "Minecraft", "Wing Chun", "Genshin" and other classic IP theme songs are performed, and the original sounds of game IPs such as "Dungeon & Warriors", "Happy Landlord", "Audition", "Bubble Hall", "Legend of Sword and Fairy" and other game IPs are reproduced, and 24 hot-blooded nationally-created IPs including "God's Blessing", "Luo Xiaohei's Chronicles", "Zhenhun Street", "Five Elements of Wushan", etc. have joined, awakening the audience's youthful memories with various classic cultural contents.
echoed the theme of the party "The Most Beautiful Night". The party was divided into three major chapters: "Sunset", "Moonrise" and "Stars", and incorporated cultural elements with the characteristics of Station B. For example, in the "Sunset" chapter, the talented singer Deng Ziqi brought you the world premiere of the theme song "The Wall Facer" at the end of the "Three-Body" animation. With Deng Ziqi's melodious singing, he started a journey of exploring the "Three-Body" universe; in the "Moonrise" chapter, the original crew of "Only Green" spent a year creating a new dance drama "Wing Chun" completed its first online performance, telling the charm of the Chinese martial arts spirit; in the "Stars" chapter, "Mountains and Seas" jointly performed by Gong Linna, Hu Chenyuan, Li Yugang, told the classic stories in "The Classic of Mountains and Seas" and realized the inheritance of traditional Chinese culture .
At the same time, the party also gathered domestic and foreign singers such as Avril Lavigne, Liu Xianhua , Zhou Shen , Wang Jiaer and other singers. Zhou Shen, as the winner of the "Perfect Attendance Award" who has participated in Station B's New Year's Eve party for four consecutive years, this year brought everyone a medley of theme songs from the Four Great Classics, "Four Great Classics in a Row". In addition, Kuraki Mai , Uesugi Noboru , Miyazaki Ayumi and other two-dimensional singers also performed on the stage. They sang the BGM that is engraved in the DNA of fans. When former idols and current idols co-create, "The Most Beautiful Night 2022 bilibili Party" uses high-energy stages one after another to arouse the emotional resonance of the audience.
UP hosts are deeply involved in the party
Fingertip games create an interactive experience
The style of the party is different from other parties. "2022 The Most Beautiful Night bilibili Party" is not just about outputting simple songs and dances, but more about adhering to the original intention of creation, making the UP hosts of Station B the protagonists of the party. At the 2022 New Year’s Eve party, station B’s UP host “Pianyue Society Food Encounter” appeared as the host of the party. UP hosts from each district also appeared on stage as guest performers. There were also some professional “technical flow” UP hosts who appeared in various aspects of the program production. UP hosts worked with Station B to create the content of the party, creating an audio-visual feast that was both creative and aesthetic.
In order to improve the audience's sense of participation and bring them a different immersive experience, Station B is also trying to build "The Most Beautiful Night" into the only game interactive party on the entire network. On the night of the show, three fingertip interactive games were randomly dropped. The audience in front of the screen followed the rhythm of the electric light to release the power of their fingertips, and immersed themselves in the unique joyful atmosphere of the party through real "playing".
It is reported that the New Year's Eve Party of Station B has been a high-quality online audio-visual program of the State Administration of Radio and Television for two consecutive years. Taking the interests of young people as an entry point, "The Most Beautiful Night 2022 bilibili Party" stimulates the most delicate emotions deep in the audience's memory through the linkage with the classic movie roaming IP, giving creativity to dreams, drawing energy from youthful memories, allowing the audience to welcome the new year in the "happy universe" of Station B.
(Pictures provided by Bilibili)
(Source: Jimu News)
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