16 aunts in Shanghai with an average age of 62 years old took the bus to Hengdian Film and Television City "The Legend of Zhen Huan" which was "remake" in "Hengdian Film and Television City" became popular. The 15-minute micro-film "The Legend of Zhen Huan" has been released on a video platform on September 28 and has exceeded one million on demand. Recently, the attention has jumped significantly due to media reports. In fact, this immersive experience shooting project has nearly ten years of business experience and a very mature business model in Hengdian Film and Television Base. However, as "The New Version of Legend of Zhen Huan" became popular on the Internet, legal issues such as the right to adapt the film and television behind it have also surfaced.
will not hold the aunts accountable for legal responsibility
27 On the afternoon of the 20th, the producer of "The Legend of Zhen Huan" Cao Ping was interviewed by a reporter from Beijing Youth Daily that the drama's method has sent a official letter to the broadcasting platform to request the video to be removed, but she also said that the aunts will not be held accountable. "Aunts must like this work very much. They have no problem with their original intentions, we can understand."
However, the new version of "The Legend of Zhen Huan" remake of the retired aunt caused cold thinking from relevant legal professionals after the video platform became popular. Chen Liang, founding partner of Haolu Law Firm, said in an interview: Film and television adaptation also requires authorization. If the shooter uses elements or details such as the same drama title, plot, lines, etc. that are obviously suspected of copyright infringement, he may face civil liability for civil compensation.
is used for commercial purposes and must obtain the authorization of the copyright owner.
. The producer of "The Legend of Zhen Huan" Cao Ping told the Beijing Youth Daily reporter that she learned about the relevant incident because of a media interview on the morning of the 27th. The current progress of this matter is that the company's legal department has sent a public letter to the broadcasting platform, requesting it to be removed from the shelves. "If it doesn't matter if it's just for self-entertainment, but it's publicly published and has commercial purposes, and without obtaining the authorization of the copyright owner, it will not comply with the relevant provisions of the Intellectual Property Law." However, Cao Ping said that the drama party can understand the original intention of the aunts who only like the works, and will not hold them accountable. When asked whether this individual behavior of spontaneous remake of "The Legend of Zhen Huan" in the era of self-media is likely to be officially authorized by the drama party, Cao Ping said that the first thing to do is to respect the legality of copyright. Publicly published remakes involve the rights and interests of copyright owners, authors, actors, etc., "can be considered on the premise of reasonable and legal."
Beijing Youth Daily reporters checked the "Full Video of the Elderly Edition of the Legend of Zhen Huan" on the short video platform. There are only relevant news reports about this version of "The Legend of Zhen Huan", and the video has been removed from the shelves. Check the B station, on the account of the up owner of "Please Call Me Fu Qin" on "14, please call me" and you can see the elderly version of "The Legend of Zhen Huan". The video has 1.14 million views and 5,608 messages. A reporter from Beijing Youth Daily checked that the up owner was not the official account of the drama.
"Private Micro Movies" has become a special experience in Hengdian
According to media reports, similar "private micro Movies" shooting projects at Hengdian Film and Television Base have become one of the special experiences in Hengdian culture and tourism. Zhang Jinquan, the chief director of Hengdian Film and Television City Microfilm Co., Ltd., revealed in an interview with the media that the business has been in operation for nearly ten years and can shoot forty or fifty movies a day at most. The experience is divided into different prices and grades. The primary trial version is usually about two hours, with a price of 3,800 yuan, and is equipped with one person each for director, photography, clothing and styling. The luxury version is equipped with one makeup artist and two services , and the basic price is 12,000 yuan. The customized version is for enterprises and platform users, and the quality of the film can almost achieve the real TV series effect, and the price usually starts from 30,000 yuan.
This time, the aunts remake "The Legend of Zhen Huan" consumed about 4,000 yuan per person, which is a high-end "big production". In terms of scripts, the types of business development are also fully covered according to the preferences of the population, such as "Young Bao Qingtian" and "Young Huang Feihong" for young children, "Three Visits to the Thatched Cottage" and "Smart Capture of Aobai", and "The Legend of Zhen Huan", "Hidden Family Heirloom ", "Story of Yanxi Palace", "Qianlong Going to the South of the Yangtze River", "Tang Bohu Points Autumn Fragrance" for middle-aged and elderly people.
The aunt participated in the role of the actor was 62 years old and
Recently, 16 aunts in Shanghai rushed to Hengdian Film and Television City, Jinhua, Zhejiang Province to "remake" the micro-film "The Legend of Zhen Huan" to exert the drama, which caused heated discussions online. The aunts participating in the performance are 62 years old on average, and the oldest is over 70 years old. One of the aunts' husbands also came to play the role of the emperor in "The Legend of Zhen Huan". After the release of the micro-film on September 28, the number of micro-film on demand in about 15 minutes exceeded 1 million.
organized these aunts to go to Hengdian, Jinhua to shoot. Peng Kai from Shanghai Ruichi Fashion Club. He posted a message that a friend had talked to him before and said that his mother was bored after retirement and wanted to find something fun and asked him if there was any solution. So, Peng Kai thought of the "Good Dream Day Tour" of the movie " Party A and Party B ", and launched "dressing in beautiful ancient costumes" + "customized scripts" + "travel shooting" + "popular film and television drama IP" = package a crew to film "The Legend of Zhen Huan". All participants from
all set off from Shanghai and took the bus to Hengdian for a total of three days and two nights. The shooting took only one day - the actual shooting took 6 hours, and the final filming was 15 minutes. In addition, it is time to go to the surrounding area of Hengdian Film and Television City.
Regarding the cost, Peng Kai revealed that there were 17 people participating in the performance this time, 16 aunts and an uncle, all retirees living in Shanghai, and they worked as engineers, teachers, media and other professions before retirement. "Including the cost of buses, catering and accommodation, tickets to other attractions, the entire crew, venue, props, movie production and other expenses, the average person is about 4,000 yuan." Text/Reporter Yang Wenjie of our newspaper, Wang Lei,
Coordinator/Liu Jianghua,
Picture source/Urban Express
