Recently, "17 million fans and internet celebrities were diagnosed with depression , and they revealed that they were painted by capitalists and did not make a penny in five years." The relevant information about is popular on the Internet.
nickname "All-round deliveryman" Douyin internet celebrity Haiyang has entered the public eye, and he has also exposed the conflict between himself and the agency boss in the videos he posted in the past few days.
From grassroots to internet celebrities, "all-round deliveryman" Hai Yang seems to have not been easy to go. Although he is a top internet celebrity with nearly 17 million fans, he has also suffered from fraud by contracted companies and has even suffered from serious psychological illnesses. In the
video, he posted his medical records, including severe depression, severe obsessive-compulsive disorder and severe anxiety.
At first, he was just a tepid funny blogger. Until 2019, he transformed into the "all-round delivery guy character" and gradually some companies came to him and promised him that he would give him generous returns.
He takes yachts, planes, parachutes and other means of transportation to deliver food to people.
Continuous investment in high-cost videos has gained many fans, but his glamorous video experiences in the past cannot cover up the fact that he is in a difficult situation.
Haiyang "breaks up" with the contracted company because the cooperative company does not promise much to give him, and he has been under strong pressure and high-load work tasks for a long time. He expressed his demands to the public in the form of video, and many fans began to sympathize with Haiyang's experience. The contradiction between
and MCN
Haiyang was an absolute poor boy before becoming famous. Until 2017, he chose to walk a short video path with his friends.
At that time, he did not get any reward and only focused on the quality of the video, so he became popular smoothly.
The short video field was developing in full swing in 2017. Various platforms were spreading to promote and advertise on TV stations and the Internet. When they learned that shooting short videos could make money, Haiyang, who was determined to make money, became interested in it instantly.
It was also in November of this year that Haiyang uploaded his first sand sculpture video to the Internet. From then on, he began his own journey to become an internet celebrity.
In 2019, Haiyang uploaded a video of a delivery guy cooking on his account, and suddenly received more than 4 million likes, and since then it has become successful.
In 2020, a video of helping Chen He deliver food. He ran from Wuhan to Chongqing, traveled more than 3,000 kilometers across Ningxia and Inner Mongolia, and successfully delivered the ingredients to the scene. This video brought more attention to Haiyang, and he also had the opportunity to cooperate with more celebrities.
The success of ordinary people is often no accident, and the delivery guy Haiyang is no exception.
In that famous video of helping Chen He deliver food, he actually traveled from Wuhan to Chongqing, traveled more than 3,000 kilometers across Ningxia and Inner Mongolia, and successfully delivered the ingredients to the scene.
behind this video Haiyang has put in a lot of persistence and effort. He not only has to catch fish in the ice water at minus 10 degrees Celsius, but also rolls in the hot and hot Alxa Desert . This video alone took a whole month.
After receiving more likes and attention, Haiyang's takeaway was delivered to the whole country, and he went to Guizhou to deliver fried rice, Hainan to pick coconuts to Beijing, and Liuzhou snail noodles to Guangzhou...
using a video shot by his personal real life, Haiyang took netizens to watch the world together. Moreover, as Haiyang's fans exceeded 10 million, he also began to insert advertisements in the video.
A netizen statistics show that Haiyang’s income can reach more than 100,000 yuan per advertisement, and one live broadcast can earn millions.
However, The real situation in Haiyang’s videos recently was shocking. A poor life seems to be the norm, which has also attracted many netizens’ doubts .
Many netizens expressed doubts about his remarks, "I have almost 20 million fans, but my income is not 500,000 yet? Who are you lying to?" "I watched Haiyang's video at first, but I stopped watching it later. It's too fake."
. Netizens who support him said: "Capitalists will not be ruthless because of your kindness." "Whoever can't understand him, please substitute: I earned three Rolls-Royce for my boss, but the boss only paid you a salary of 3,000 yuan a month, and finally kicked you."
For a moment, netizens had different opinions on which dispute between Haiyang and MCN is right and who is wrong, and no one can understand the truth of the matter. The conflict between
and partners
In fact, before the conflict between MCN was disclosed, Haiyang was already plagued by criticism.
Before Haiyang was popular, there was a partner named Ling. They once shared the joys and sorrows together and promised that if they make money in the future, they would definitely have a share of his own.
But Haiyang's partner left before he could make money. Now Haiyang is in full swing, and his former partner comes out to accuse Haiyang of being betrayal.
Regarding his accusation, Haiyang said that the account belongs to the company after signing the contract, and he only has more than 1,000 pocket money per month and does not have much income.
So both sides have their own opinions, and the online comments on Haiyang also showed a trend of polarization.
Whether it is a dispute between Haiyang and his partner or a dispute with MCN, it is all about money.
The dispute between Haiyang and his partners still starts with Haiyang's actual income. In the final analysis, it is still the issue of the distribution of interests between Haiyang and MCN .
Internet celebrities and MCNs are difficult to make money with each other
Nowadays, the contradiction between Internet celebrities and MCNs, even taking the step of going to court, has become a common phenomenon, which exposes the fundamental contradiction between Internet celebrities and MCN institutions.
As an MCN institution, its relationship with internet celebrities is more like the relationship between brokerage companies and celebrities.
For MCN institutions, it is necessary to recruit small internet celebrities with development potential to help them output content stably, and use their own resource advantages to help internet celebrities create explosive points. This is like participating in a "Who can become a millionaire" competition. Passing the competition will bring generous rewards to those in the competition.
The mutual tearing between many internet celebrities and MCN institutions is because the small internet celebrities who once needed to cling to MCN institutions are now popular, and traffic and fans have become her reliance. The internet celebrities themselves feel that they are at a disadvantage.
For example, at the beginning of 2022, the , which has a fan base of 30 million, Douyin , food blogger , "Langweixian" , "break up" with his MCN organization.
"Langweixian" IP founder You Xu updated three short videos on Douyin, claiming that "Langweixian" himself, Li Hangze and his colleague Xiaolan planned to set up their own business and set up a new company during their employment. After that, he took away the company's business cooperation opportunities, some employees and shooting equipment, and opened a new account.
The "separation" between Internet celebrities and MCN institutions is essentially a problem in the distribution of interests. The two sides "break up", whether it is an internet celebrity or an MCN organization, they will face considerable losses.
So, let’s look back at the current situation of all-round delivery man Hai Yang. This frequent situation of “both losses” actually mostly comes from the emergence of problems such as “imbalance between MCN and Internet celebrities” and “huge temptation of interests”.
But at present, compared with capital-purchased means of production, the importance of talents is becoming increasingly prominent in the information age.
people have the possibility of creating value. There are many young people as ordinary as Haiyang, but there are very few young people who can exert their own value and influence more people.
How to deal with the relationship between enterprises and talents and promote the healthy balance of both parties has become the most important research topic of this era.
Author: Li Zetong Typesetting: Kong Hanyue
Pictures are derived from QZai's Internet surfing. If there is any infringement, contact the background, QZai slips and deletes ~
