Written by | Sun Xiaonan
Edited by | Wufly Brother
Original Produced by Xiaofeng Xiaolang
This year's Busan Film Festival has two top Chinese filmmakers, Chen Kexin and Tony Leung .
On October 8, Carina Lau posted a photo of Tony Leung and Chen Kexin
People at the top of the pyramid of the film and television industry, holding resources and information that are difficult for ordinary people to reach, and are most sensitive to changes in the wind direction.
Therefore, their choice not only reflects personal planning, but also represents the general trend of the entire industry.
Let’s first see what Chen Kexin and Tony Leung have done in South Korea.
Chen Kexin announced the establishment of his new company Changin'Picture at the Busan Film Festival. Japanese director is Koreya Hirokazu , this year's Cannes movie star Song Kanghao , Jiang Dongyuan and others came to support.
Chen Kexin, Song Kanghao and Ng Junru
The first batch of works of the new company, two of the five are Korean dramas, namely "ONE: High School Heroes" which criticizes campus bullying and "Li Xishu of Class 2" which tells the love of boys in college.
Both dramas are adapted from Korean web comics and are produced by the Korean team. During the
interview activity, Chen Kexin mentioned Song Kanghao and Jeon Duyeon and expressed his hope to cooperate with them.
Tony Leung’s movement trajectory is easy to find, all on Carina Lau’s social platform. Sister Carina accompanied her as a manager and reported her trip in Korea in real time:
Walking the red carpet in the opening ceremony, or the finale:
The social terrorism-style walk-the-carpet for 40 years
won the Asian Best Filmmaker Award that night:
This year's Busan Film Festival specially set up a screening unit for "Tony Leung's Mood for Love", which Tony Leung himself personally selected 6 representative works, namely " Make the East and the West ", " Dark Flowers ", "Spring Light" "Flowers in the Mood for Love", " Infernal Affairs ", "2046".
Tony Leung attended the post-screening symposium for three consecutive days. The picture shows the outdoor symposium on October 10.
won the award and held an exhibition, and of course we also had to communicate with international filmmakers.
Tony Leung and Yukara Koreed, Song Kanghao,
Carina Lau posted many photos of Tony Leung and others. The one we are most familiar with should be Liu Junlie , which is Gou Huan from "Please Answer 1988":
But what surprised and surprised the domestic entertainment audience the most was Tony Leung and director of " Squid Game " Huang Donghyuk .
Carina Lau posted two sets of photos in a row, with the caption "Are you ready for "Squid Game"?" "Let's play "Squid Game" together!"
Just when the outside world thought that the Chinese actor and global IP were about to join forces, the Korean producer denied it.
Although the cooperation expected by the outside world has not come true, the Hong Kong and Korean circles have long begun to make money hand in hand.
Looking back on this history of Hong Kong and South Korea’s money-making, maybe we can also see where the Chinese-language movies will go.
The cooperation between Hong Kong circles and Koreans can be roughly divided into three stages.
The first phase was the 1980s and 1990s, which is the golden age of Hong Kong movies.
At that time, Korean movies had just ended the long ban period, and the film and television industry had not yet started, and they were powerless in the face of the strong and vigorous Hong Kong films.
Before 2000, due to the lack of national statistical standards, a movie could be regarded as a box office sales as long as it could achieve more than 200,000 viewers in Seoul.
1978, Jackie Chan's " Drunk Boxing " broke the Korean box office record with 890,000 viewers (including Hollywood movies), not only won the box office championship that year, but also maintained the record for 11 years.
The second box office ranking in that year, "The Snake-shaped Hand", was also Jackie Chan's movie, with 570,000 viewers.
Wait until 1987, "A Chinese Ghost Story" was released in South Korea.
In terms of reputation, Korean audiences gave high scores of 9.27. In terms of box office, although the performance in the first round was mediocre, thanks to good reputation, it was a big hit after the second round of release.
Wang Zuxian , thus becoming the most popular actress in South Korea at that time.
During this period, compared with "cooperation", the statement that Hong Kong people unilaterally make money in South Korea is more accurate.
The main ways to make money are on variety shows, filming advertisements, and holding concerts.
It is no exaggeration to say that Hong Kong stars were basically worshipped as gods on Korean variety shows at that time.
1993, Joey Wong was a guest at the MBC entertainment program "Sunday Evening". The host blew rainbow fart throughout the whole process, and was even so excited that he read the wrong version. In the interview with "Popular Songs" after
, the reporter said he wanted to confirm whether this was an illusion, so he touched Joey Wong's arm and sighed: It's me.
The most popular Hong Kong stars at that time were basically invited to appear on Korean shows.
Also in 1993, the 40-year-old Brigitte Lin appeared in "Sunday Night", performing Dongfang Bubai's achievements.
Four years later, "Super Sunday" invited Leonard . Standing next to him was 17-year-old Kim So-yeon . The two also acted in an idol short drama arranged by the program team.
Speaking of Hong Kong people’s interviews in South Korea, we have to mention Jun Ji-hyun interviews Leslie Cheung .
Jun Ji-hyun was only 17 years old at the time. Facing Leslie Cheung, who was already a superstar, he pretended to be a girl in love with her.
As soon as he sat down, he was so excited that he couldn't speak, acted coquettishly, covered his face, and did not dare to look directly.
Jun Ji-hyun asked about her favorite Korean food, Leslie Cheung said bibimbap , and she said excitedly: So is me!
Jun Ji-hyun then asked what her favorite food was in the bibimbap. Leslie Cheung said Spicy Cabbage , and she was even more excited.
Leslie Cheung's success in the Korean market is intuitively reflected in the data.
In terms of music career, the 1987 album " Ai " won sales of 600,000 to 800,000 in South Korea. At that time, Hong Kong singers sold 30,000 copies in the local area.
In 1995, Leslie Cheung made a comeback in the music industry, selling more than 2 million copies in Asia, while Korean fans contracted 500,000 copies, nearly one-quarter of which, South Korea's Economic News also reported on this. In terms of advertising endorsement of
, Leslie Cheung spoke about Korean chocolate TO YOU in the 1989, starred in the advertising short film, and sang the song "Lonely Night", with sales quadrupled.
I didn't find out the specific endorsement fee of Leslie Cheung, and I only found that the brand's sales were quite bleak, so the boss spent a lot of money to bet on Leslie Cheung, and it turned out that he had the right bet.
Representative figures of Hong Kong circle's advertisements in Korea include Leslie Cheung, and Joey Wong, a woman.
In the late 1980s, the South Korean government began to allow foreign celebrities to accept their own advertisements. The first Hong Kong female star that Korean advertisers think of was Joey Wong.
In 1989, Joey Wong went to South Korea to shoot Haitai Creamy's advertisement, and Screen magazine recorded the entire process. The cover character of that issue was also Joey Wong. It is worth noting that the publication date in the upper left corner is July 1987. This is not a typographical error, but the magazine specially printed the release time of "A Chinese Ghost Story" in Hong Kong, which is counted as a small easter egg.
As for holding a concert, typical representatives are Andy Lau and Leslie Cheung (yes, there is still a brother).
talks about cold knowledge. Andy Lau's first solo concert was not in Hong Kong, but in South Korea.
In 1991, he held four solo concerts in a row at the Olympic Stadium in Seoul, with 40,000 audiences each.
Leslie Cheung has another historic significance. He is the first Chinese singer to hold a solo concert in South Korea.
The same time was in 1989, the year when "A Chinese Ghost Story" became popular in South Korea.
The Hong Kong stars who were sought after by Koreans at that time were all high-quality Hong Kong movies: Leslie Cheung and Joey Wong's "A Chinese Ghost Story", Andy Lau's " Days of Love ", Brigitte Lin's "The Invincible Storm of the East", Dawn's " Sweet Honey "...
Hong Kong movies in the golden age made them successful in South Korea.
The first phase of the Hong Kong and Korean circles can be said to be the unilateral output of the weak side in the popular culture exchange.
Later, Hong Kong movies became increasingly desolate, with annual output ranging from nearly 200 at the highest in the 1990s to less than fifty at the beginning of the century.
In addition, South Korea proposed the "cultural country" policy in 1998, and the relationship between the two sides changed accordingly.
From making money from Hong Kong people to South Korea people, it turns to two parties starting to cooperate to make money.
Let me tell you about something cold. In 2006, "Daisy" by Jung Ji-hyun and Zheng Yu-sung was filmed by Hong Kong director Liu Weiqiang .
Liu Weiqiang's representative as "Infernal Affairs", was well received and popular when it was released in South Korea in 2003. This may be the reason why the film company handed him an olive branch.
On February 21, 2003, "Infernal Affairs" premiered in South Korea, and then re-screened in 2011 and 2016 respectively. This is the third re-screening poster.
Korean investors put a lot of effort into "Daisy". According to Liu Weiqiang, the total investment is 8 million US dollars.
starring cast is strong, with Jeon Ji-hyun, Jung Woo-sung and Lee Sung-jae, who had already become first-line actors in , Chung-woo-ro, .
Jun Ji-hyun won the Best Actress Award for " My Savage Girlfriend " in 2001, and Lee Sung-jae became the Best Newcomer of the Blue Dragon Award in " Gas Station Attack " in 1999. Although Jung Woo-sung was almost in the award, he already has a partner with Sun Ye-jin 's masterpiece " Eraser in My Mind ".
The style of the Korean financial backer's father is a bit similar to the current Netflix . It has strong financial support and the hardware team is world-class.
action guidance is Dion Lam who participated in the "Matrix" series, and the post-production part is handed over to Barking Dog Films, a production company that "Spy Shadows" and "Twelve Arhats". All the content creation of
is handed over to the director. How powerful is Liu Weiqiang's speech? The script was originally written by Korean screenwriter Guo Zairong . He has a work that was popular in Asia called "My Savage Girlfriend".
But Liu Weiqiang was not satisfied, so he brought his old partner Zhuang Wenqiang and Chen Jia went to , and made a big change. He also said that 70% to 80% of the filming team are from Hong Kong teams.
This cooperation was very successful. In terms of business, "Daisy" sold the distribution rights in Japan for US$9 million, breaking the record of US$7 million for Bae Yongjun's " Going Out ".
The box office for 2 million on the first day of its release in mainland China, breaking the box office record of Korean movies in mainland China and becoming the national box office champion that day.
In 2012, Jeon Ji-hyun's other movie " Treasure Hunt Alliance ", was also completed by Hong Kong and South Korea.
But it is not like "Daisy" that the Korean investors hired Hong Kong directors, but used the Korean local directors to hand over the money to their own people.
The cooperation between the two parties is mainly reflected in the joining of four Hong Kong actors, Ren Dahua , Zeng Guoxiang, Li Xinjie and Chen Jianlang.
However, the plot focus is still on Korean actors, especially the triangle of Kim Yoon-suk, Kim Hye-soo and Lee Jung-jae .
Although Jun Ji-hyun is only four times, his character is good, with an interesting soul like , Qiansongyi , but he is much smarter and more scheming than Qiansongyi. With this role, she won the Best Supporting Actress in the Baeksang Movie.
" Rogue Alliance " was released in South Korea on the first day, with the number of viewers reaching 436,628, setting the best first-day result in Korean film history at that time.
Even if it hits the Hollywood blockbuster "Batman Prequel 3: The Dark Knight Rises", its commercial performance is not inferior and it sticks to the top of the real-time pre-sale rate.
At that time, cooperation between Hong Kong and Korean films was already quite common, but more so the cooperation between domestic entertainment, Hong Kong and Korean entertainment was more common.
For example, another movie in 2012, " Dangerous Relationship ".
Director is Korean Xu Qinhao, the male lead is Korean Zhang Dongjian , the female lead is mainland Zhang Ziyi , and the female lead is Hong Kong Chinese Cecilia Cheung .
By the way, as early as 2001, Xu Qinhao decided to remake the French classic "Dangerous Relationship". At that time, the starring actors he envisioned were Leslie Cheung and Maggie Cheung .
It is said that the two sides have agreed, but during the preparation period, Leslie Cheung suddenly passed away. It was only a few years later that Xu Qinhao restarted the remake plan.
The producer of "Dangerous Relationship" is the mainland company Zhongbo Media. According to Yahoo Entertainment, Gao Qunshu once revealed on Weibo that the film invested over 100 million yuan and the marketing took an international route, accounting for 50% of the production cost.
films were specially set for the National Day holiday, but their commercial performance was not good, just over 50 million, and the box office was at the bottom. In terms of reputation, Douban score is 5.9.
But at least, the cooperation between Hong Kong and South Korea at this stage will also bring domestic entertainment.
The third stage is now.
Here I want to talk about Chen Kexin’s company.
Ng Junru filmed the live video of Chen Kexin announcing the establishment of the company
Chen Kexin has great ambitions. Not only should she cooperate with South Korea, but she set her sights on Asia.
The first batch of original dramas from the new company Changin’Picture, in addition to the two Korean dramas mentioned at the beginning, also include two Chinese dramas and one Thai drama.
The two Chinese dramas are "The Case of Husband Killing in the Sauce Garden", directed by Chen Kexin himself and starring Zhang Ziyi, and are adapted from the real case in 1940.
Another is the fantasy action drama "The Lost Man, Hidden Master" starring Donnie Yen. Donnie Yen serves as the producer, and the director has not yet confirmed.
Thai drama is "Hell" co-directed by three Thai directors, namely " psychic " director Banzhuang Bisindagan , "Genius Gunner" director Natalu Peppiri and "0 Days Borrowed " director Bodepan Wang Ban .
At the Busan Film Festival, Chen Kexin said that the producers of this group of dramas are from Hong Kong, South Korea, Taiwan, Thailand and Japan respectively.
He also mentioned that the candidates for actors will be expanded in the future, and actors of Indonesian , Vietnam, the Philippines, Singapore and Malaysian will consider it.
So, Chen Kexin is not simply cooperating with South Korea, but wants to win over the manpower, financial resources and material resources of the Asian film industry, develop original content, and sell it to streaming media platforms.
Regarding whether to shoot Korean dramas in the future, Chen Kexin has an open attitude and said that if there is a suitable subject, he will try it himself.
Actually, Chen Kexin has talked about this topic before. In a chat interview, he said: Korean dramas are so powerful, why don’t we shoot them?
At this Busan Film Festival, Tony Leung also revealed his thoughts on filming a TV series.
At first, when Tony Leung was rumored to join "Squid Game 2", some domestic entertainment audiences questioned that "Squid Game 2" was not worthy of Tony Leung.
actually has no problem with whether it is matched or not.
According to Korean media, the pure production cost of "Squid Game 2" (excluding actor pay) will reach 100 billion won, which is about 500 million yuan.
The production of ten-collective dramas alone invests 500 million, which is also very expensive for domestic entertainment.
The male lead Lee Jung-jae's salary is said to be as high as 1 billion won, which is about 5 million yuan.
money is only one aspect, but more importantly, Lee Jung-jae won the American Emmy Award for "The Squid Game" and became the number one person in Asia.
is awarded, famous and rich.
In recent years, Koreans have won all the Cannes, Oscars, and Emmy Awards.
Chen Kexin said that today's South Korea is like the "Oriental Hollywood" Hong Kong.
The film and television industry is mature and perfect, the talent echelon is built in a complete way, and the work base is large and many fine works are available.
More importantly, Korean films and Korean films have already entered the Asian market and have influenced all over the world.
Artists after all, they are an industry that runs on the docks. They go wherever they have money to make money and have more opportunities.
It is not surprising that any actor wants to act in a Korean movie and Korean drama.
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