The top Internet celebrity with more than 100 million fans worldwide Li Ziqi
The video has been stopped for more than 2 months
But in the past two months
Li Ziqi has been on Weibo hot search The number of times
is increasing
What is the situation?
The latest video of Li Ziqi on all major platforms stopped on July 14, 2021 on "Chai Rice, Oil, Salt, Sauce, Vinegar and Tea".
In the next two months,
fell into a long "stop menstruation period"
At first, netizens thought that the suspension of
was because there might be something wrong with Li Ziqi's body
August 26
Li Ziqi’s assistant posted a Weibo denial
late at night on August 29
Li Ziqi sent an emoji package with the text:
"I was sick in the middle of the night,
so fast I can’t hold it down?”
Someone asked
and got the answer
more intriguing...
but soon
Li Ziqi deleted this one again Reply
The next day, that is, early in the morning of August 30
Li Ziqi sent another post
The content is astonishing: call the police!
Li Ziqi did not explain why he was "disgusted" and called the police.
In mid-September, Li Ziqi's stoppage incident was unexpected and even more confusing: rumors Li Yapeng brought Li Ziqi's team to a pot.
However, on September 13, Li Ziqi’s assistant posted a Weibo to deny that the “team was dug”.
Li Yapeng also responded that there is nothing
during the suspension period,Li Ziqi also suffered brand infringement:
On the evening of September 14, a netizen broke the news that a supermarket in Yibin, Sichuan sold a box of "Li Ziqi Mooncakes" for 786 yuan, and the checkout receipt showed that it was another brand of mooncakes, Ziqi, Sichuan The Cultural Bureau issued a statement stating that it had never authorized the "Li Ziqi" logo to be used for the production, sales and promotion of the mooncake brand products. It has reported the matter to the regulatory authorities and issued a lawyer's statement urging the supermarket to apologize to consumers.
Netizens are curious: What happened to Li Ziqi, who is popular all over the country and
"the first person in cultural output"?
Before this controversy over "capital"
The cooperation between Li Ziqi and Wei Nian
is regarded as a happy "marriage" from the outside world
as early as September 2016 In September, Li Ziqi, who was "popular overnight", officially started cooperation with business partner Wei Nian. Li Ziqi mainly focuses on content creation, and Wei Nian provides resource promotion services.
In July 2017, the two parties jointly established Sichuan Ziqi Culture Communication Co., Ltd., and the cooperation model between the two parties was changed to a joint venture company.
From 2017 to 2021, Hangzhou Weinian went through multiple rounds of financing. Among them, the latest round of financing was in July this year, when a new investor bytebeat was introduced, and the old shareholders Huaxing New Economic Fund, Huaying Capital and others followed up. After this round of financing, Hangzhou Weinian's valuation reached approximately 5 billion yuan.
What is surprising is that although he is sought after by major capitals, Li Ziqi is not on the shareholder list!
Some analysis came out: Li Ziqi suffered a big loss in the equity structure. "Not only is she deflated because of the other party's use of the'good means of capital', but it is also very likely to fall into a situation where there is no harvest..."
even a big V pointed out, "Li Ziqi should have also signed a contract of sale, joint and several liability, that is If you go out and do it alone, you can’t do it alone. The other party can sue!”The current "Li Ziqi" trademark is under the banner of Ziqi Culture.
The Li Ziqi brand was founded in 2017. In 2018, Li Ziqi's online flagship store officially opened. With the help of Li Ziqi's traffic, the sales volume of five products exceeded 150,000 within three days of launch, and the total sales volume of 21 products exceeded 1.3 million in one year.
Li Ziqi has never brought the goods directly, but has become one of the IPs with the most commercial value and the strongest ability to carry goods.
In the "2021 Most Growing New Consumer Brands in China" released by Dolphin Think Tank, the sales of Li Ziqi brand in 2020 will be 1.6 billion, a year-on-year increase of 300%. The snail noodle sold through the Tmall overseas platform has an annual sales volume of nearly 500,000 copies, and has been rated as one of the top ten domestic brands going overseas.
However, the corporate qualifications of the Li Ziqi flagship store on Tmall show that the Li Ziqi flagship store belongs to Hangzhou Weinian.
According to industry and commerce information, at the company's operational level, the number of insured personnel in Sichuan Ziqi is 0, which is considered by the outside world to belong to Hangzhou Weinian from the daily operation of the Li Ziqi brand to the commercial realization.
In addition, there are ambiguities in the attribution of trademarks and social accounts. The registration and operation of some accounts are not in the hands of Li Ziqi, and Wei Nian and Sichuan Ziqi both have "Li Ziqi" related intellectual property rights.
Actually, it is not uncommon for Internet celebrities and MCN to have frictions, and some even resort to the law.
Most of the cases can be attributed to the fact that Internet celebrities want to fly solo due to uneven distribution of benefits, lack of support from the company's resources, long contract periods, etc., but organizations are often unwilling to release people and will take back IP accounts, etc. measure.
In Li Ziqi and Wei Nian, the issues involved may be more complicated. Because Li Ziqi is Weinian’s most valuable gold-letter sign, the media has reported that Weinian has three office buildings, one of which is the Li Ziqi Business Department.
Who is the "capital" of good means
What is the "realistic problem" to be solved
There is currently no response from Li Ziqi
But if Li Ziqi and Wei Nian fall out
is an unbearable burden for both parties
Source of this article: China Fund News, Daily Economic News, etc.
Editor: Yan Ping
Responsible editor: Cheng Chen
.
