The fifth season of " talk show conference " is in full swing, and the second season of " annual comedy competition " has also appeared. According to data released by Lighthouse Professional Edition, the "Annual Comedy Competition" ranked first on the list of the variety show market share of the online main films on the first day of its launch, and has continued to rank at the forefront since then. The show scored 8.1 on Douban, currently ranks the highest score for comedy variety shows that have been broadcast this year. According to statistics, nearly 20 comedy variety shows have been broadcast and to be broadcast this year, including the "battle-standing" comedy variety shows N generations, such as "Opening! "New Faces" such as sitcoms, "It's better to make a phone call than to work", "Calilee Show".
is one of the ever-popular categories in the variety show market. Comedy variety shows are constantly iterating and updating, and have gradually entered the stage of diversified forms and refined creation.
popularity continues to rise
In February this year, Yien released the "2021 China Variety Show Annual Insight Report", believing that the audience of comedy-themed variety shows will become increasingly segmented. Shows such as "Talk Show Conference" and "Annual Comedy Competition" continue to dominate the screen, which will drive the popularity of comedy variety shows to continue to rise.
N generation is still the main force in the comedy variety show market in 2022. "Happy Comedy, Old Friends Season" launched by Oriental TV and Happy Media leads the audience to relive comedy classics and understand the diverse connotations of comedy; the fifth season of "Talk Show Conference" jointly produced by Tencent Video and Xiaoguo Culture takes "Everyone can be happy for 5 minutes" as the program concept, deconstructing social topics with comedy content; the second season of "Annual Comedy Competition" jointly produced by iQiyi and Miwei uses the content design and work exhibition of different theme units to display various types of original comedy works in all aspects. Next, comedy programs such as " Deyun Douxiaoshe " season 3, "Vincent Show 2022", as well as comedy themed parties such as "Talk Show New Year's Eve 2022" and "2023 Comedy Spring Festival Gala" will also be aired one after another.
Comedy new collections emerge one after another. For example, at the beginning of the year, " Mahua Special Happy ", produced by Youku and Happy Twist , staged a large-scale immersive role experience reality show in the form of a group variety show; Hunan Satellite TV and Mango TV launched the youthful talk show " New Year Opening McKinsey " at the beginning of the year, and in August, the youth culture cultivation variety show "Bright Years Study Club", focusing on "national style + comedy"; "Open broadcast shortly after the end of Oriental TV! Situation Comedy" restores the real ecology of sitcom production in the form of sitcom "IP incubation" and allows sitcom to return to the screen in another way.
Tencent Video Program Content Production Department, Seven Ounce Studio Head, "Talk Show Conference" Season 5, "What to Do! Bai Hongyu, the producer of Talk Show Special, believes that first of all, the popularity of comedy variety shows is inseparable from the audience's demand for happiness and stress relief. This content category analyzes social issues in humorous language and conveys positive emotional value to users; secondly, the emergence of a large amount of high-quality content and new forces provides a steady stream of inspiration and materials for the innovative iteration of comedy variety shows.
diversified and refined creation
From the variety show list released by various platforms this year, it can be seen that comedy variety shows account for a large proportion, and have a more segmented and innovative implementation trend in terms of subject matter, type, form, etc.
At present, comedy variety shows generally adopt the "competitive performance model" that the audience is familiar with, such as the fifth season of "Talk Show Conference", the second season of "Annual Comedy Competition", and "Opening! Sitcom and other programs adopt similar models, through fancy competition mechanisms such as theme competitions, demon king kicking competitions, and team PK, the intrinsic potential of comedians to the greatest extent, and also promote the program process.
At the same time, some comedy variety shows have begun to try to integrate into diverse performance forms and program styles to bring the audience a new viewing experience.For example, "What to do! Talk show special session" expands from the talk show stage to the backstage, focusing the camera on the professional experience and work day of talk show actors; in the "Annual Comedy Competition", comedy drama, trap comedy, nonsense, silent drama , object drama, musical, one-man show, black scene drama and other comedy forms appear.
program to be broadcast even enables a variety of gameplay. For example, Oriental TV's comedy reality show "Steaming and Laughing", which combines catering elements, the laughter will interact while cooking; Xiaoguo Culture's new program "New Comedy Conference" will include one-act drama, improvised comedy, music, mancai , SKETCH, comedy and other forms to explore fresh comedy talents; Youku will launch the improvised comedy competitive reality show "Improvised Comedy League", which will launch a national label battle with improvised comedy as the theme.
, professor and doctoral supervisor of the School of Drama and Film and Television, Communication University of China, , Dai Qing believes that this year's comedy variety show market continued the creative popularity of last year, with many highlights. In particular, the second season of "Annual Comedy Competition" has gained a good reputation after it was launched, showing some new features: First, the program creativity, laughter design, etc. are all very "intertextual" and have high requirements for the audience's aesthetic psychological schema and aesthetic expectations, and rely on the audience's previous understanding and accumulation of related creations. For example, "The Young Master and Me" forms a highly conjuring and interactive acceptance mechanism. Works such as "Father's Funeral" and "Hot-Blooded Table Tennis" cover special memes in animation. "These works have the characteristics of intergenerational acceptance, network verticalization, and layered acceptance. They are funny points that some people feel very touched, but they may not feel for other audiences." Second, some excellent comedy works have a strong sense of irony, and have a high-end comedy with tears in their laughter. This is clearly reflected in works such as "Code Name Big Ben", "Fragility in the Night", and "Goodbye". Third, many works continue the characteristics of the first season of imagination, intersecting across time and space, which is refreshing.
Dai Qing believes that in terms of comedy types and forms, although comedy variety shows represented by "Annual Comedy Competition" and "Talk Show Conference" have a certain overseas imprint, they have been properly integrated into the contemporary concerns and social thinking of Chinese comedy variety shows after localization. "Many comedy works this year obviously do not stop at laughing. The theme sublimation of comedy variety shows should be natural. Excellent comedy variety shows often trigger the audience's thinking through laughter."
program commentator Zhantaifeng said that the current comedy variety show creation meets the needs of the audience with younger and more diversified comedy content, and it is necessary to balance the relationship between "interesting" and "meaningful". "Comedy variety shows adhere to the concept of laughter first, and also convey positive energy and have social significance. This requires the creative team to grasp the proportion between comedy effect and profound connotation."
activates a new engine to explore new faces
1 1 Explore the comedy variety shows that have been broadcast this year, in addition to the second season of "Annual Comedy Competition" and "What to do! The talk show special show, and most of the shows have a lower reputation than expected. Faced with the continuous improvement of audience aesthetic needs, comedy variety shows urgently need to activate new engines and explore new faces.
Using industrial thinking to create comedy variety shows has become a new idea. Taking Xiaoguo culture as an example, in addition to online talk show programs, it has also developed businesses such as training, offline performances, tours, scene space, music life festivals, comedy life festivals, etc., to amplify the brand's voice in multiple dimensions. Xiaoguo Culture co-founder and CEO O He Xiaoxi once said, "Content producers are a link in the supply chain of cultural consumption products. The supply chain idea can be used to promote the scale of cultural content output, but the core is to make more and more people pay attention and enter this industry."
Bai Hongyu believes that from "Tucao Conference" to "Talk Show Conference", it follows a product logic, that is, to open up circles and cover more audiences with different forms of content, and layout the entire product line. For example, "Start! Situation Comedy adopts a new model of "combining dramas" IP incubation, and uses variety shows to incubate and warm up the "drama".At present, the derivative sitcom of the show's champion work "Sisters in Family" has been completed.
"Audience expectations are constantly being raised. How to continue to exceed expectations and meet their needs depends on new content expressions and fresher faces." Bai Hongyu said that the key to impressing audiences with comedy variety shows lies in the content. The emergence of every comedy work and the growth of every comedian require a cycle. Therefore, it is not easy to make innovations based on stable output. It requires the entire industry to work hard, make truly down-to-earth works, and make works that the people really like.
Dai Qing said that the positioning and type of comedy variety shows, comedy concepts and talent selection mechanism are a comprehensive reflection of the creative concept of the program producer. Comedy talents are not only the basis for the establishment of the program, but also the pursuit and important gains of the program. "Comedy variety shows such as "Annual Comedy Competition" have expanded the concept of comedy, explored the performance content that is closely related to the times, and expanded the form of comedy expression from the perspective of comprehensive expression. These attempts have accumulated experience that can be learned from the future creation of the same type, and also provided an environment for the growth of comedy talents, and provided a valuable talent reserve for domestic comedy film and television creation. We look forward to more sustainable development and new performances of comedy variety shows." Please send the submission to the email:
