"Three, two, one! Start!" Wu Tiangang held the walkie-talkie in his hand and sent the last instruction before the live broadcast to the on-site team. Wu Tiangang, who is an advertising director of
, is the producer of the live broadcast project of Xingpang (Beijing) Advertising Co., Ltd. (hereinafter referred to as Xingpang) for the past one or two years. However, he admitted that "this industry is developing too fast."
As a well-known celebrity MCN organization, one of the core businesses of Star Partners is e-commerce live broadcast. It has signed contracts with many celebrity artists and anchors. Hu Ke and are the earliest artists to cooperate with by Star Partners. A team of more than 100 people must complete more than 15 live broadcasts every month.
Hu Ke live room
Star Partner live broadcast technology leader Wu Tiangang is watching the details of the picture on the guide station
Hu Ke live broadcast room staff are working nervously and busy in their respective positions
Star artists serve as anchors, making Star Partners have an almost "obsessive-compulsive disorder" demand for picture quality, and has since embarked on the road of finding high-quality live broadcast equipment. They almost tried the mainstream live broadcast equipment on the market: "The picture quality of mobile phones and live broadcast cameras is too poor. We have also tried the picture quality of the videos. The texture of the picture is not right. Our company has a background for shooting TVCs, so Boge has always emphasized to us that the picture should have a movie feel." Boge, who Wu Tiangang said, is Mr. Zhou Xiaobo, the founder and CEO of Star Partners. The picture quality is his always pursuit. Until I met Canon 1 "Jia Live" high-definition live broadcast solution, Star Partner finally found a satisfactory solution.
Canon EOS C70 and Canon EOS R5 form the core part of Canon's "Jia Live" solution
The skin color of the anchor is naturally whitened, and e-commerce live broadcasts can also have a movie feel
"Like Ke Jie", everyone affectionately calls Hu Ke Jie Jie, "She comes into contact with a top production team in filming movies and TV series or recording variety shows. She is very sensitive to the colors of the picture, and her skin color is not even a little color-shifting." Wu Tiangang introduced.
Whether it is EOS C70 or EOS R5, it can meet the needs of Hu Ke's main and secondary cameras in the live broadcast room. "I know we are using Canon's equipment, and everyone will have a sigh of "no wonder the color is very good". Celebrities often shoot, and they know too well which product has the better color." Tiangang introduced, "We have studied that compared to the electronic beauty effects such as "skin grinding" and "face slimming" on mobile phones, Canon's color adjustment is more in line with the characteristics of Asian women's skin tone. Coupled with Canon's color processing technology, the anchor's skin tone looks more natural and rosy. Through the simple setting of in-camera parameters, natural skin quality optimization can be achieved, and different visual effects can be enhanced through the combination of lenses in different focal lengths. For example, RF15-35mm F2.8 L IS USM lens is used for the whole body scene, and the wide-angle end will make the anchor look thin and tall. For close-up scenes, use RF24-70mm F2.8 L IS USM lens realizes natural out-of-focus blur, delicate and oily picture quality, and with appropriate lighting, the movie texture comes. "
full set of live broadcast solutions, vertical shots are more friendly
His team has a nearly "obsessive-compulsive disorder" pursuit of live broadcast quality
"Hu Ke's live broadcast room is now commonly used by Canon 4K digital movie camera EOS C70 and Canon full-frame micro camera EOS R5, and is paired with several Canon RF large three-way lenses (referring to the aperture of F2.8, and the focal length is 15-35mm respectively, 24-70mm, 70-200mm three lenses), a guide station that supports up to 8 signal switching, live streaming software, professional lighting layout, and radio microphone, forms a complete live broadcast solution. "
" and C70 vertical shooting is very convenient. It has a lateral quick-removing board installation hole. Taobao Live is shot with vertical screen. An ordinary quick-removing board can be used, and the LCD screen can also be set to a 90-degree vertical screen, which is very friendly to e-commerce live broadcasts. "His team is very familiar with the equipment in the live broadcast room.
EOS C70 supports live broadcasts for more than 15 hours. The side quick-removing board installation hole also makes vertical live broadcasts more convenient
color is more accurate, and it can directly output
EOS C70 supports live broadcasts for more than 15 hours of live broadcasts. In addition to the requirements for the anchor’s portrait, the color presentation of the product itself is also extremely important for e-commerce live broadcasts.The conventional approach in the industry is to hire a special colorist to pre-tune the color before the picture output. "The labor cost of colorists is very high, and they are generally charged according to the camera position. The more camera positions, the higher the cost, and the greater the execution difficulty. 'Jia Live' The color directly output is very accurate, and in many cases, there is no need for color adjustment, which reduces the team's workload and saves costs." Wu Tiangang introduced.
product details are restored, and you don’t hesitate to place an order
EOS R5 The colors presented are very accurate
ecommerce live broadcast, the most important thing is to sell products. An excellent anchor can accurately and effectively describe the selling points of the product to consumers, and at the same time, it must also accurately match the close-ups of the product on the screen. "For example, if these details cannot be presented through the picture, consumers will hesitate to place an order. The RF70-200mm F2.8 L IS USM lenses that can quickly and accurately lock the focus on the product. Even products with small sizes of lipsticks and eyebrow pencils can clearly display local details in the telephoto section." Wu Tiangang said.
Small-sized lipstick can also be clearly focused through Canon's "Jia Live", presenting the product texture,
eye focus, and it is no problem to play while walking
star partner's live broadcast room often has full-body scenes shot, "Ke sister will play while walking and in the same frame as the product, EOS R5 can always maintain autofocus on the anchor's eyes or autofocus on the product according to the live broadcast needs. This function is also very convenient, saving the workforce of the staff who are responsible for real-time focus of the picture. "
Anchor Hu Ke is live while walking, and can also realize facial focus
professional and easy to operate, small and easy to carry
" In addition to daily live broadcasts, Ke Jie often has work from other places, but our live broadcast cannot be stopped. Sometimes technicians can't walk away, so they will arrange for colleagues from the operation department to follow Ke Jie to live broadcast in other places. EOS R5 is a small combination that is very suitable for carrying out. We often take 2 R5s, 2 RF lenses, and 1 small switcher . And EOS The R5 is also relatively simple to set up and operate, and non-professional technicians can operate freely and obtain ideal live broadcast effects” Wu Tiangang introduced.
2 EOS R5+2 lenses + 1 small switcher, which can form a small live broadcast solution
Under the leadership of Mr. Zhou Xiaobo, Hu Ke's live broadcast room won several e-commerce live awards
"In fact, an ideal e-commerce live broadcast involves many factors, strict product selection in the early stage of business, refining product selling points by operators, accurate and vivid description of anchors, and preferential prices are all essential, but more importantly, how to present all the above wonderful things to online audiences through technical means in the form of pictures and sounds, so our investment in live broadcast equipment is very worthwhile." Mr. Zhou Xiaobo said.
"'Jia Live' has indeed helped us realize our pursuit of a 'film sense'. It has greatly improved in terms of portrait skin color, color restoration, product details, etc., and has attracted more celebrity artists to cooperate. So in the future, we will continue to expand the matrix of signing celebrity anchors." As the leader of the star partner, Mr. Zhou Xiaobo has a further plan. "There is another reason to choose 'Jia Live', R5 supports 8K shooting. , We hope that the texture and experience of e-commerce live broadcasts can reach a higher level, such as providing immersive live broadcast experiences of 4K or even 8K. I believe that with the popularity of 5G, this will be realized soon. "
At present, the annual Double Eleven e-commerce live broadcast promotion is underway, and Star Partner has also entered the busiest moment of the year. With Canon's "Jia Live", Star Partner will bring viewers a more intuitive and immersive shopping experience.
To facilitate readers' understanding, Canon in this article can refer to: Canon (China) Co., Ltd., Canon Co., Ltd., Canon brand, etc.
