When changes come, not everyone can adapt to the development of the times. We can prove this point of view from several recent events in the entertainment industry.
What is the state of entertainment today? Relevant departments are vigorously governing, and relevant artists and companies are trembling, afraid of being involved. But there are always people with strong heads who do not believe in evil, and seem to feel that the "clear operation" is a gust of wind, until Wu Yifan, Zhao Wei, Zheng Shuang and Gao Xiaosong and others.
These hard-working people include entertainment companies, celebrities, and fans in the fan circle. It seems that today's public opinion has no influence on them. They still act according to the past pattern and feel that everything will pass smoothly.
Tou Tieyi: Zhao Liying's team and her fan base.
Zhao Liying
wins more from the fans and her team because of the incompetence of Zhao Liying. Therefore, although fans sometimes cause trouble to her and the team, she still enjoys the benefits of fans making waves on the Internet.
However, 2021 is not a happy year for celebrities and fans. It is a period of transformation in the entertainment industry. People have become intolerable to the meal circle, and the calls for the entire meal circle continue one after another. At the critical juncture of the "Clear and Bright Action", Zhao Liying's fans were tearing up the role issue Wang Yibo and his fans,The Internet is full of smoke, and all corners of the news about Zhao Liying are flooded with accusations and insults.
As a result, this fan group became the first star fan group to be named. We can describe it like this: Zhao Liying's fans are a precedent for the boss who didn't overturn the car and the rice circle overturned first.
first iron two: Cai Xukun 's psychedelic operations behind the company and the brainwashing behavior of his fans.
Because the capital cuts leeks through various means, and tries to get money from the pockets of fans.
The capital behind Cai Xukun is also the same. The specific manifestation is that he collects the corresponding payment before his new album is completed. The market jokingly calls Cai Xukun "loan to sell songs."
Amazingly, when the company behind Cai Xukun did not respond, his fans couldn't sit still! They have been criticized by the major official media, claiming that their idols are no problem! You know, ordinary people who listen to Cai Xukun's songs? The victim is a bunch of fans!
As we saw, Cai Xukun came out to apologize and explain, and the fans also stopped a bit.
Tou Tiesan: Times Junfeng collected money from fans last year and did not do anything.
Times Junfeng’s idol
Times Junfeng is a famous traffic company in the entertainment industry.From the tfboys to the Times Youth League, they have a good command of how to cut leeks.
Last year, Time Junfeng held an event and fans voted 5 million. According to the company's promise, as long as this series of investment activities meet a certain standard, the company will allow relevant artists to send out "benefits." But in the second half of 2021, the so-called welfare disappeared, and fans began to defend their rights in a rage.
If you put it in the entertainment environment of the past, chances are that the peak of the times will be over. But what happened this year? The whole society is staring at it! Can't the company's management see how many artists have fallen this year, how many star studios and entertainment companies have been cancelled?
The times have changed, but the thinking of some capitals and practitioners has not changed.
top four: Chen Kun endorses Samsung.
Chen Kun endorses Samsung
has started a major change in the entertainment industry. At that time, celebrities who had cooperated with related brands cancelled their contracts, otherwise the pressure of public opinion would make them at a loss in the choice of values.
Moreover, when a celebrity and a brand involved in sensitive issues terminate the contract, people will not divert their attention, but will pay attention to whether there is a celebrity to take over. Some time ago, Zhang Liangying missed the boss Hugo Boss and was criticized by the public. People doubted whether her values were wrong.
It stands to reason that Zhang Jingying’s experience should be a reminder to the entertainment industry! Be careful when picking up leaks! But there are still stars who don't believe in evil: Chen Kun is endorsing Samsung.
Needless to say what Samsung has done, the reputation of this brand has gone bankrupt in our country. However, the normal business activities of these companies will not be hindered too much. It stands to reason that Chen Kun's endorsement should be no problem.
However, in the eyes of the public, Samsung is still the one who deliberately used an incomplete map of China, and then Zhang Yixing and its dissatisfaction with China's insulting company. As long as this image remains unchanged, Chen Kun's team's choice to cooperate with Samsung is a stupid thing.
Recently, many official media and departments have repeatedly warned that celebrities need to have higher moral requirements, and they can’t just do not violate the law. This is also the reason why Gao Xiaosong and others were blocked, although they were not arrested like Wu Yifan.
Obviously, Chen Kun and his team realized this issue later and ignored the current public opinion orientation. Otherwise, it will not attract abuse and accusations.
The above four head iron incidents prove that today's entertainment industry still has people who have come to understand. They don't know the times have changed, let alone what the current audience needs and what values they agree with.
However, they are not to blame. Because the car in the entertainment industry is too big, it has stepped on the brakes for more than half a year this year, but the circle is still advancing according to inertia. As long as the entertainment circle has not fully turned, more stars will overturn in the future.
