#蔡徐坤# Recently, Cai Xukun’s new song has been released successfully on the hot search.
Cai Xukun was once hailed as the ceiling of the Internet comprehensive talent show and the top spokesperson. The new album "Fans" has just been released, and it has once again set off the Cai Xukun phenomenon.
contains 11 songs of "Mystery". It broke the Internet's digital album sales record in less than two minutes after it went online. The sales exceeded 31 million in 1 minute and 33 seconds, 50 million in two hours and 40 minutes, and the sales broke in 24 hours. 65 million.
Such astonishing sales have undoubtedly proved once again Cai Xukun's strength as a current top-flow singer and his personal strong appeal.
Although there are many newcomers in the Chinese music world, there are fewer than 10 male singers with album sales exceeding 10 million. It is even rarer for album sales to exceed 50 million. In 2018, due to the talent show Cai Xukun, who quickly became popular and promoted to the top, ranked among the top three.
From an unknown artist to one of the top traffic in the Chinese music scene, Cai Xukun’s fame was once hailed as an unrepeatable miracle, especially the sales of music works, breaking records many times. Among artists of the same generation, almost There are no two.
However, artists, especially top-tier artists, as the focus of a large number of resources in the entertainment circle, will inevitably cause a lot of topics while setting off the idol phenomenon again and again.
The release of Cai Xukun's new album "Fan", while recording record sales all the way, has also caused controversy about his musical works and singing strength as before.
On the one hand, the sales of the "Fans" album broke the 70 million mark, while the controversy about the unpleasant new songs of the album appeared in public view along with reports of album sales.
This is not the first time that Cai Xukun has caused controversial topics due to the release of the album.
Cai Xukun’s EP "YOUNG" released in 2019, and the single "Lover" released in 2020,And the performance of "TITLE" at the New Year's Eve party has also suffered controversy about the style of the song and the ugly singing.
In the flood of Internet public opinion, Cai Xukun seems to be able to raise controversy every time, especially the questioning of his works, which ebbs and flows along with his popularity.
The sales and evaluation of Cai Xukun’s new albums are polarized, and the core reason is still aesthetic.
The term "aesthetic" seems quite abstract, but in reality, everyone's life, from what kind of object to choose to spend a lifetime together, to what kind of shoes to wear today, are all dominated by aesthetics.
From the two title songs of "Fan" and "Silent Film" in Cai Xukun's new album, it can be seen that this album is obviously not for everyone, but only for the audience and fans that have the same aesthetics as Cai Xukun.
Whether it is the same list song "Fan" or "Silent Film", like Cai Xukun's previous single "Lover", it is a psychedelic electronic lyrical style, and the style of the new album probably continues the psychedelic electronic lyric.
The psychedelic electronic lyrical style is not a pioneer, and it is not the first creation of Cai Xukun, but why is such a music style that has been popular in the world for a long time and is very popular? The cold in the Chinese music world, and even being spit out, is, in the final analysis, related to the excessive proliferation of online songs.
At the moment when a variety of short video divine songs emerge in endlessly, in the Chinese music scene where popular music is highly homogenized, the music style of Cai Xukun's new album is completely rare.
Therefore, Cai Xukun's new album will be unpleasant. In fact, it was predictable from the beginning, because it is not at all the kind of overwhelming music style that most ordinary people hear every day.
The details can be found from 2011 to 2021,The tunes and styles of the most popular songs on the Internet are almost the same, and they are basically maintained within the three chord tunes. There is one tune for ancient style, one tune for pop music, and one tune for folk songs. The only difference is the lyrics and arrangement.
With the rise of short videos and practice, these kinds of songs are used as background music BGM, instilled into listeners’ minds over and over again, and most people’s appreciation of music is also cultivated in the continuous edification of these songs, even if not Few people produce these music, it is the cognition of the good standard.
When most people are used to these bad street music styles, once songs with completely different styles and music that does not conform to the "popular aesthetic" appear, people's first reaction will be rejection, complaints, or even It is to put a bad label on it.
The music works that Cai Xukun has been complained about time and time again are just outside the music aesthetic of most people, so it is normal to be complained about.
Returning to the album itself, Cai Xukun’s 11-song album, whether it is arranging, composing or recording production, has reached the production level that a first-class album should have in all aspects.
In this album, I can clearly hear that Cai Xukun’s singing level is improving. Whether it is the way of biting the words or the timbre used in singing, they are very ear-catching and have a psychedelic and lyrical style.
The album "Fans" was complained and unsatisfactory. The only shortcoming is that it is not a product that serves the public, and does not take into account the aesthetic feelings and needs of the public.
As one of the most appealing top-tier singers at present, Cai Xukun can actually find a bunch of musicians, like short video Internet celebrity songs, produce a bunch of songs that meet the aesthetics of the audience, and make more Many people listen to his music without having to do a rare and unpopular music style, and risk being thankless and scolded.
But Cai Xukun still insists on doing what he likes, and is not pleased with the popular music style, so that people can hear some different things in the Chinese music scene where saliva songs are flooded and homogeneity is serious, and they can experience another kind of music. nice.
from this point alone,Cai Xukun is worth learning from many peers.
Now Cai Xukun’s new album has exceeded the sales mark of 70 million, which undoubtedly proves one thing, that is, Chinese music is not stagnant. At least some people are willing to accept Music style.
Perhaps the luxury sales data still cannot prevent Cai Xukun from being complained and criticized.
But people must also admit that this young and controversial idol is using his powerful appeal to carve his mark in the Chinese music scene.
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