In recent years, many rich second generations from wealthy families have entered the fashion circle. They often have mediocre images and average expressiveness, but they have become leaders in the industry, which has also caused a series of controversies.
Although the main theme now is to boycott the second-generation celebrities and rich second-generation models, in fact, the modeling profession was originally exclusive to socialites and young ladies from rich families, so I think there is nothing to boycott.
In Western capitalist society, what matters is family background and background. The starting line for many people is the end point for most people. There is no absolute fairness in this world.
Other people’s families have earned the comfort of this generation through the efforts of several generations. It would be really unfair if they still want to be on an equal footing with ordinary people.
And the most important thing is that these celebrity relatives bring their own stories and traffic, which can bring topics to brands and magazines, which makes them valuable in themselves. Their popularity is also an exchange of value. By providing traffic to brands and magazines, they exchange for personal job opportunities.
And I think this type of models will not have much impact on the modeling industry. Although they have a high starting point, if they do not improve once or twice, if they are the same every time and just stand and take pictures, they will soon disappear. Because next year there will be newer and more topical newcomers, and the fashion industry will never be popular. Once the topic is over, they will naturally be eliminated. Where is Kendall Jenner now?
So there is no need to worry about other capable models being squeezed out, because the capable ones will always have market value.
So my point is, I support the Nepo baby phenomenon.
