Someone said: The sales of iPhone 12mini are not good, which can only show that the public's aesthetic level is not good. This is the most perfect small-screen flagship phone in my eyes. To be honest, if poor sales do not mean that the product has failed, then this theory also applies to the hammer T1. If feelings can really sell money, Luo Yonghao has already acquired two apples.
First of all, we must make it clear that there are only a few iPhones released by Apple every year, and there is no room for trial and error. At the same time, the iPhone digital series is Apple's flagship product, which was originally designed for the masses.
A few people like iPhone 12 mini, it doesn’t matter. For Apple, whether a product sells well or not is everything in itself. It’s been 173 days since the release of the iPhone 12 mini, which caused a huge controversy. How is it now? After market testing, the iPhone 12 mini can be said to be a complete failure and can be evaluated in three aspects.
first is word of mouth. In an e-commerce platform, the iPhone 12 has a positive rate of 94%, the iPhone 12 Pro has a positive rate of 96%, and the iPhone 12 mini has a positive rate of only 93%. The high rate of negative reviews is mainly due to battery life issues.
iPhone 12 mini has been upgraded to 5G,The battery capacity has dropped to 2227 mAh, which is basically out of power in half a day, which seriously affects the daily use experience. It may be because this is the first time Apple has made a 5G mobile phone , so it underestimated the power consumption brought by the 5G network. In any case, the battery life of the iPhone 12 mini is substandard.
The second is dual card dual standby. In the Chinese market, the dual card dual standby function is too important. Because our Internet services are quite special, most platforms require you to bind your mobile phone number. So we need two mobile phone cards to distinguish work and life.
In addition, many people use mobile phone cards, which are very expensive. Generally, they will buy an extra "traffic card" for Internet access. It is no exaggeration to say that dual card dual standby is a rigid demand of Chinese consumers. The iPhone 12 mini is the most cost-effective product in the 12 series. It should have paid attention to the needs of mass consumers. Unfortunately, Apple did not see this.
The third is the positioning conflict. The embarrassment of the iPhone 12 mini is that it is also a small-screen flagship, and its price is twice as expensive as the iPhone SE2, and the improvement it brings is almost negligible, and the basic performance is not much different.
is basically certain that consumers do not have a strong demand for small screen feel. iPhone SE2 sells well, purely because it is cheap. If the iPhone 11 can drop below 3,000 yuan, it can also reproduce the glory of the iPhone SE2.Although the iPhone 12 mini is the lowest price in the 12 series, the price of 5,000 yuan at every turn cannot be classified as a "cost-effective" category.
In short, the loss of iPhone 12 mini's sales reputation is not accidental, but inevitable. I didn't like it when it was first released. Take a look at what are the current flagship phones? 2K screen, fast charge above 50W, battery starting at 4500 mAh, screen above 6.5 inches.
Android phone manufacturers are not random, but after a lot of research, they believe that this product is the most popular. The era is abandoning small-screen mobile phones, but Apple has been too comfortable in recent years and has no competitive pressure, so it doesn't take this seriously. What do you think about this, welcome to discuss together.
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