Simba is back!
On a short video platform, Simba knelt down on one knee and brought the company's employees to a high-profile show, and sent affectionate attention to netizens, and advertised in Guangzhou subway stations, Shanghai Bund and other places. On March 27, around the Xinxuan live broadcast base in Guangzhou, Guangdong, that is, on the first day of the Simba live broadcast, several security guards were gathered to close the road, and passers-by had to be questioned.
People can't help but ask: What is the meaning of the "soft and hard" operation of Simba team?
After the incident, some media asked the Guangzhou Public Security Bureau for verification, and the other party stated that it would release the situation in the future. Huangshi Sub-district Office in Baiyun District, Guangzhou told the media that it apologized to the affected citizens. The so-called road closure is a plan for the diversion of people and vehicles, based on the Xinxuan Group's activity report.
The picture comes from the Internet
The response from the street office is not insincere, but it does not relieve people’s doubts. According to the Regulations on Road Traffic Safety of Guangdong Province, no unit or individual may occupy the road for non-traffic activities without the permission of the traffic management department of the public security organ of the people's government at or above the county level in conjunction with relevant departments.
As the head anchor of the "net celebrity", Simba's "return" caused an "earthquake" in the consumer circle and has been accompanied by controversy. The Henan Consumers Association made it clear that it hopes that the live broadcast platform will permanently suspend the Simba team. According to media reports, since last year, the Henan Consumers Association has received multiple complaints about Simba’s live bird’s nest sales.
It is the "fake bird's nest" incident that caused Simba’s live broadcast to "roll over".It also directly led to the collapse of his role as the head anchor of the "net celebrity". In November 2020, a professional counterfeiter issued a test report on Weibo, pointing out that the bird’s nest sold by Simba is actually “sugar water”. Simba fought hard from the beginning, claiming to state the laws, and later admitted that the bird's nest was fraudulent and refunded one compensation. Subsequently, the Guangzhou Market Supervision Bureau fined Simba 900,000 and banned the live account for 60 days.
pictures are from the Internet
The Internet has memories. Although Simba returned to the live broadcast, there are still many fans squatting, the number exceeded 80 million, and the first show created 2 billion sales, but it does not mean that he can be washed away. The Henan Consumers Association and the media's response also corroborated this point.
There is no doubt that Simba is a problematic anchor with inferiority. It is a matter of "taking the job with illness" and extremely high-profile, whether the behavior is appropriate or not is open to question. What is really worrying is that as Simba, as a head-carry anchor, does his comeback serve as a bad example? Selling fakes, being fined and sealed for a few days, is still slightly weak in deterrence for the anchors who carry the goods.
Therefore, the platform and related departments should increase the illegal cost and tighten the quality and safety of the anchors. The platform cannot be based on interest considerations and disregard consumer rights. Relevant departments also need to follow up on the implementation of the policy, and truly realize that the live broadcast of the goods is not deceived.
Publisher: China City Daily - view of the city's
Author: Joe Miu Miu
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