Sister Kang from Shenzhen just divorced and opened a massage shop. did not expect to make 600,000 in just 3 months. How did she do it?
1. Background introduction
As the saying goes, "men are afraid of wrongdoing and women are afraid of marrying the wrong man" . Sister Kang did not believe this sentence before, but she finally Understand, a woman is still a woman, if you don't have a man to be your backer, it's really hard to do anything, so you must find the right husband.
Before Sister Kang's divorce, she and her husband opened a supermarket together. The life of the couple is still pretty good. Although the business is not very good, it is still decent, and it is relatively easy to open a supermarket. Anyway, I just stay in the supermarket every day, and there is no friction at ordinary times, and even Sister Kang doesn't even feel the itch for seven years.
But then something happened that made Sister Kang very angry and changed her view of her husband. Sister Kang occasionally saw her husband’s mobile phone and found out that he had borrowed 700,000 yuan from her to invest in stocks. Sister Kang knew that her husband was trading in stocks, but he told her that they only invested more than 10,000. After all, they can still make a lot of money by opening a supermarket. Sister Kang can also accept more than 10,000 for stock trading.
Because of this, the two people had a big quarrel. In the end, the husband might feel that he had some reason, so he listened to Kang's words and liquidated the stock that day. The result was a loss of 100,000 in vain.
However, this is not over yet. For a long time, Sister Kang thought that her husband hadn’t traded in stocks, until one day she saw her husband’s whole condition is not good, and asked him what’s wrong. He didn't want to say it, and remained silent. only told the truth after the persuasion of Sister Kang and her husband's sister. It turned out that he went to loan stocks with Sister Kang behind his back.
And this time, he borrowed 1.5 million, the key is that he lost all of a sudden! It was like a thunderbolt hitting Sister Kang on the head.
Not long afterwards, Sister Kang divorced her husband. It is conceivable how angry Sister Kang was when she heard about this. Not only was she angry because she lost so much money, but also because her husband completely concealed her from her. She felt that she had been deceived.
After the divorce, Sister Kang still got some property. With the money, she hired a few technicians and opened a small massage shop. The location of the massage shop was not very good, and the business at the beginning was not good. Fortunately, Kang The eldest sister found me, and with my help, her massage shop business quickly became popular.
Of course, the activity (industry) cases cited here are only a small part of the method. There are more strategies and "routines" about the operation of physical stores in my column. If you are interested, you can click to watch it for yourself Charging.
2. Program introduction
Actually, the marketing program I made for Sister Kang is not complicated, and massage shops don’t need such complicated methods. Although many young people now pay attention to their health, However, it is basically middle-aged people who go to massage shops to consume, so the marketing plan is also aimed at such a group of people.
[1] Free massage
In order to attract this group of middle-aged people to the greatest extent, I let the massage shop engage in an event, that is, as long as customers come to the massage shop, they can enjoy it for free Massage service, and not once, but 5 times.
This activity has a great discount. If you spend money on a massage yourself, it takes about 300 for 5 times, but now you don’t need a penny.The customer made 300 yuan in vain.
I would like to ask everyone, if you saw such a cost-effective event, would you go to the massage shop? Anyway, if it was me, I would definitely go.
Then there may be friends who will say, if this is the case, won't you lose money? Of course not. Not only will it not lose money, but the massage shop has also made 600,000 yuan in just three months. What is going on? Next, let me analyze it for everyone.
3. Profit analysis
【1】 First of all, we have to make it clear that there are many ways to make a profit in business. For massage shops, the biggest gain after this activity is A large number of customers, and this is also the key to the profitability of massage shops.
Generally, a massage takes about 1 hour. At this time, the technician will tell the customer that the massage shop is engaged in activities. As long as you pay 300 yuan to apply for membership, you can apply for a membership card worth 300 yuan, and you will also get a back Massage, three full massages and foot care, etc. are very cost-effective. Although not all customers will apply for membership, , but according to the 28th law, at least 20% of customers will apply for membership. After all, middle-aged people are very hard. Usually need frequent massage.
【2】 In addition to customers applying for membership in massage parlors, massage parlors can also make money from other places. Most consumers who go to massage parlors are middle-aged men. These people have a lot of physical problems. is male. It has also degraded, so the massage shop cooperates with the TCM health care center to help the TCM health care center drain the flow, and 5% of the consumption amount of each customer is directly returned to the massage shop.
Suppose you are a middle-aged man and tell you a 10% discount at a Chinese medicine health center nearby when you massage in a massage parlor. Would you go take a look? Most likely to go, especially under the guidance of a technician.
In addition to these, massage shops have a lot of room for profit, such as posting advertisements in massage shops, which can charge advertising fees, and at the same time can cooperate with supermarkets to help supermarkets drain traffic, and so on. , Are all profitable parts, because the massage shop has enough passenger flow.
The idea is wrong, you lose money no matter how you play. If you are still in trouble doing business now, I suggest you take a look and learn more about how other people play.
So no matter what you do, you can also engage in a similar event of this kind, or find a more suitable marketing plan in the column collection below.
The "small tricks" adopted in the case are a very small part of the marketing wisdom included in this column. If you have difficulties in business now, if you lack customers, if your products cannot be sold, you may wish to find them in the column collection Find out if there is an industry that suits you, and see how smart people do business.
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