Henan Daily reporter Hu Chunna intern Liu Xin
htmlOn August 16, in the Zhongyuan Book Building in Zhengzhou City, children sitting on the floor and reading could be seen everywhere in front of the bookshelves, in the aisles, and in the corridors. Each of them held a book in their hands and read it with relish, immersed in the ocean of knowledge.This summer, bookstores have become the first choice for students to cool off and study.
Picture ① On August 16, children were enjoying reading at Xinhua Bookstore in Haihui Center, Zhengzhou City. Photo by our reporter Nie Donghan
② Qibin District, Hebi City has established a "joy" reading system to make the city full of books. The picture shows a corner of the Taoyuan Bookstore in the district (photo taken on August 17). Photographed by Yang Yongxuan
Wonderful activities attract "traffic"
The weather is hot, and summer activities in major bookstores in the province are in full swing.
The "little librarians" of the Zhengzhou Book Purchasing Center shuttle back and forth in the bookstore, sorting out books; the "China in Poems" poetry recitation event held by Xinhua Bookstore in Xiangfu District, Kaifeng City attracted the participation of many young readers; Yongcheng City Xinhua The bookstore's fourth "Reading Exchange" event went on as scheduled. Many readers shared and exchanged their favorite books, felt the charm of classics, and let the classics nourish their hearts...
These wonderful activities have been enthusiastically received by many readers, both older and younger. Popularity has made reading a craze in the summer.
Zhang Shuxia, manager of Zhengzhou Book Purchasing Center, told reporters that every summer, young people have a strong demand for reading, and bookstores will place some children's books in prominent locations to facilitate children's purchase and reading. At the same time, in order to satisfy readers of different ages, not only the books on the booth are frequently changed, but also related activities such as benefiting the people's book fairs, traditional cultural experiences, literary symposiums, etc. are held to promote the exchange and transformation of online and offline customer flows, and increase the bookstore's " flow".
Through the development of these activities, readers come in droves, and visiting bookstores has become a cultural fashion. More readers accompany reading, share the fragrance of books, stimulate reading interest, and develop good reading habits.
Create an atmosphere and increase "retention"
In the Internet era, readers' satisfaction no longer comes simply from the knowledge comfort brought by reading paper books, but they look forward to enjoying reading in a richer, fuller and more personalized cultural experience environment. fun. For this reason, in addition to books, many bookstores also have cultural and creative products and coffee areas, striving to build diversified products in the reading space, so that many readers will fall in love with the reading time of a volume in their hands.
Sahara Bookstore in Xinxiang City launched a monthly study card before the summer vacation. It not only has exclusive study seats but also provides refreshing drinks. Therefore, there are often readers waiting at the door before the store opens in the morning. In addition, some bookstores have launched creative experiences, cultural lectures, "echo reading booths" and other special services, striving to create a good atmosphere for universal reading.
With the rise of online bookstores and e-reading, consumers have more choices when buying books. Under this situation, in addition to holding offline activities to increase customer flow, physical bookstores have also used the Internet to further build bookstore brands, which has become the first choice for many bookstores.
As the largest comprehensive bookstore in the province, Zhongyuan Book Building uses Douyin live broadcast room, Xiaohongshu, WeChat public platform and other online promotion platforms to recommend hot books through short videos and Douyin live broadcasts, and unites various Large publishing houses offer profit promotions and publicity in Weidian communities and Douyin live broadcast rooms to strengthen interaction with fans in the market and enhance the brand influence of bookstores in the market.
The secret of the "scent of books"
A modern society with foundation should be a reading society; an attractive city should be a city exuding the fragrance of books.
The 11th Provincial Party Congress made arrangements and arrangements for "building a scholarly Henan", which will inject strong spiritual power into our province to better create a reading atmosphere for all people, jointly build a scholarly society, and build a modern Henan. In July this year, our province proposed that the construction of scholarly Henan should be an important starting point to improve the cultural quality of the people and improve the level of social civilization, so that reading for all people is within reach and becomes a common practice.
With a complete logistics and distribution system and rich store layout resources, ” and “A new entrance to a better life.”
"Although the bookstore in front of our home is not big, we spent wonderful parent-child reading time here." Xiong Hongyan, a Zhengzhou citizen, said that the bookstore near her home has been the most visited place for the family since its opening, and it is also the place where the children gain An inexhaustible source of knowledge.
These large and small bookstores allow the fragrance of books read by all to truly penetrate into people's lives. The innovation of bookstore content and format makes reading more attractive to readers, stimulates enthusiasm for learning, creates a better social soil for all people to read, and makes the foundation of "book-loving Henan" even stronger.
