Recommended verb: In the past 20 years, TV has undoubtedly been one of the indispensable electrical appliances in the homes of ordinary Chinese people. After all, before smartphones appeared, watching TV was an important way for Chinese people to understand the outside world in addition to newspapers.
After dinner, the family sits together to watch TV series, news broadcasts and weather forecasts, or watch a party during festivals, relatives and friends sit together to eat snacks and chat gossip, etc. It can be said that TV has accompanied many people through a very pleasant stage in their lives.
So, how is the development of the domestic TV industry at this stage?
According to the total domestic color TV sales promotion data previously released by Luotu Technology, the total shipment of brand in China's TV market in 2021 was 38.98 million units, a year-on-year decrease of 12.2%. It is worth noting that this is also the first time that the domestic color TV market size has fallen below the 40 million Taiwan mark in the past decade.
According to the latest forecast results of Qunzhi Consulting, the shipment scale of China's TV market in 2022 was 38 million units, a year-on-year decrease of 5.1%, which is back to the level ten years ago.
So, why has my country's TV industry suddenly become "not good" in the past two years? In this regard, some industry insiders pointed out that the TV industry is gradually "off the right track", which has led to it becoming increasingly unpopular and even being disliked by young people. Under the influence of many factors, a decline in TV sales is inevitable, and it may even be completely eliminated in the next few years.
After rigorous and objective analysis, we have come up with several practical reasons why TV is becoming less and less popular among the people today.
The first reason is that the use of TV is becoming more and more complicated now.
I still remember that when I was in a traditional smart TV, I just turned on and off with a button to watch the TV. If you want to watch other programs, you can easily select them through the "up and down" buttons on the remote control.
However, after the so-called "Internet smart TV" was updated, a bunch of functions that sounded high-tech but had no effect were derived, which made many users confused.
For example, when watching TV, you have to first pull up the broadband, and you need to use switch and routers, especially the dedicated set-top box , which makes the TV that could have been operated simply, and two remote controls are added, and each remote control has as many as dozens of buttons.
In this case, if young people want to figure out how to operate, they must study in depth. Older people can be said to know how to operate at all, and it is very difficult to use.
The second reason: "harvest" users indefinitely and treat users as fools
In recent years, TV has been criticized by a large number of users, mainly because today's TV can "watch" other than advertisements and cannot watch anything else.
First of all, many TVs now force users to watch advertisements that last up to tens of seconds as soon as they are turned on.
Secondly, if you want to watch TV, there are various VIP restrictions, various APPs, various scanning code login, and various operation troubles... To sum up,
is just a sentence: it is clearly a TV that users bought by themselves, but unexpectedly, they bought a billboard that specializes in broadcasting advertisements. There are almost no programs that can be watched for free and have some quality. TV manufacturers and various advertisers have combined with users to treat users as a big mistake!
Want to watch the show? Yes, scan the code to pay first, and upgrade to the so-called platform membership; want to watch the latest TV series? Yes, enable a more advanced super VIP, and skip the opening and ending of the movie; want to watch other better movies? Yes, if you change an app, you have to open a member of another video platform. Because there is no copyright on the top, you need to jump to other apps to see it...
, but what is angering is that some careful netizens have found that many TV and movie resources that can be watched for free on your mobile phone have become blatant paid programs when transferred to TV. Isn’t this obviously trying to make users want to be crazy about membership? Such a way to make money is really unlimited.
Many people have asked soul-searching questions about this: In a few years, if such a TV is not eliminated, who will eliminate it?
The third reason: the popularity of smartphones has gradually replaced TVs.
According to a report by data analysis agency Newzoo, China has more than 950 million smartphone users as of 2021, far ahead of other countries in the world.
At present, it is already the standard configuration for Chinese people's lives when they have time. Most people only play with their mobile phones, and fewer and fewer people choose to watch TV.
Conclusion: Nowadays, TV is becoming more and more useless, and some inexplicable charging items have also made Internet TV "notorious", and it is not surprising that it will be eliminated in the future.
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