:00 on September 9th, the iPhone 14 series released in the early morning of September 8th was launched. Like last year's "Thirteen Fragrance" iPhone13 series, the pre-sale of the iPhone 14 series is also very popular, and many models on the official website and channels are hard to find. Due to the excessive number of people buying, the Apple official website and Apple Store APP collapsed for a time, and there were phenomena such as inability to place an order, repeated orders, and errors in .
The iPhone 13 Pro series released last year was sold out at the beginning of its launch with the support of high screen refresh. Apple has adopted the same marketing strategy this year, and continues to expand the configuration gap between flagship models and entry-level models. The iPhone 14 Pro series exclusively accounts for A16 chip, second-generation high-brush, 48 million new main camera and other configurations, compared with iPhone 14 iPhone 13 has not changed much.
Facts have proved that Apple's marketing strategy has succeeded again. iPhone 14 is in a cold situation, and many models will be available on the day of their first launch on September 16. The iPhone 14 Pro series is out of stock when pre-sale on e-commerce platforms. Apple's official website is about half an hour later. takes the 256GB gold iPhone14 Pro Max as an example, and the expected delivery time of Apple's official website is between November 2 and November 9. The first batch of supplies for the
iPhone14 Pro series have been sold out, and the scalper's business is coming again. It is reported that scalpers are charging the first batch of goods first issued on September 16 at the price increase. Some scalpers in Beijing have increased their price by 200-800 yuan. The larger the storage capacity, the higher the price increase. The recycling price is 800 yuan, and the external price is definitely more expensive. The "scalper price" of the first batch of goods is about 2,000 yuan higher than the official retail price.
According to supply chain information, Apple has notified it to focus on strengthening the supply of high-end models. plans to significantly increase the shipment ratio of high-end iPhone models this year, and is expected to reach 55%-60%. This proportion is expected to continue to increase after the supply of the iPhone 14 Pro series cannot keep up with market demand. So if you don’t get the first launch, don’t worry, and there is no need to ask scalpers to buy it at a higher price. It is estimated that the problem of out-of-stock of the iPhone 14 Pro series will be alleviated soon.
Consumers rush to buy the iPhone 14 Pro series and ignore the cheap iPhone 14. I believe Cook is already full of joy. Apple will definitely stick to the configuration layering strategy of flagship phones and entry-level phones.
The well-known analyst Ming-Chi Kuo recently said that in next year's iPhone 15 series, Apple will not only further distinguish between Pro and non-Pro models, but also differentiate the Pro series. The configuration of iPhone15Pro Max will be more attractive than iPhone15 Pro. For example, iPhone12 Pro Max has a displacement sensor optical anti-shake , while iPhone12 Pro does not support it.
Not only that, Kuo Mingchi further stated that Apple will also start creating differentiation between the iPhone 15 Pro Max and iPhone 15 Pro, using "precise product segmentation strategy to create more sales/profits in mature markets".
iPhone14 series will be launched on September 16 (next Friday). The prices of the national bank are as follows:
iPhone14: 128GB-5999 yuan, 256GB-6899 yuan, 512GB-8699 yuan;
iPhone14 Plus: 128GB-6999 yuan, 256GB-7899 yuan;
iPhone14 Plus: 128GB-6999 yuan, 256GB-7899 yuan , 512GB - 9699 yuan;
iPhone14Pro: 128GB - 7999 yuan, 256GB - 8899 yuan, 512GB - 10699 yuan, 1TB - 12499 yuan;
iPhone14Pro Max: 128GB - 8999 yuan, 256GB - 9899 yuan, 512GB - 11699 yuan, 1TB - 13499 yuan .
Have you already booked the iPhone 14 series and when will it arrive?
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