After the iPhone14 series "overturned", many consumers have placed their hopes on the iPhone15 series. Recently, foreign media broke the news that the iPhone 15 series may reintroduce mini models. This is a bit confusing for people. The mini model has just been canceled and now it has been reintroduced. Many netizens lamented that and Cook are no longer available.
In recent years, the iPhone has experienced "lack of innovation", and Cook can only make a fuss about sales strategy. However, the "overturn" of the iPhone 14 series differentiation strategy also made investors dissatisfied with Cook. Now the iPhone 15 series is placing its hopes on the mini model. If nothing else happens, the iPhone 15 mini will also stage a "turnover" drama.
To be honest, instead of thinking about sales strategies for iPhones, it is better to improve quality control and after-sales service. Many friends around me have complained about the after-sales service of and Apple . They either need to pay for it at their own expense or shirk responsibility, and the experience is quite poor.
Of course, mobile phone quality problems are not unique to Apple. They are common in the mobile phone industry and have also been reported by People's Daily Online . But unlike Apple, with the supervision and attention of many parties, domestic mobile phone manufacturers have actively rectified and made positive changes. Among them, and Xiaomi were named by People’s Daily Online.
Like the iPhone, Xiaomi 11 series has also been exposed to quality problems with burned motherboards. But Xiaomi has now come up with a new solution. According to Xiaomi officials, the after-sales policy of the Xiaomi Mi 11 series has changed. The original motherboard warranty period was only one year, but now Xiaomi Mi 11 series users can enjoy a three-year motherboard warranty.
According to industry rules, the warranty period of a mobile phone is only 12 months, but Xiaomi goes against common sense and takes the initiative to assume more after-sales responsibilities. Although the Xiaomi Mi 11 series will be discontinued due to the discontinuation of upstream parts, consumers do not have to worry at all. Within 3 years after the phone is activated, if there are any quality problems on the motherboard that are not caused by human factors, Xiaomi will be fully responsible and will either repair or replace it.
In addition, Xiaomi also provides thoughtful cloud space services for users of Xiaomi Mi 11 series products, with a large capacity of 200G and free use for one year. Users can upload important information, files, videos or pictures in advance just in case. Even if the motherboard is damaged, at least the security of mobile phone data can be guaranteed. Then go and repair the phone calmly. This is also the best solution Xiaomi can provide, and consumers will have no worries.
If Apple could also treat domestic consumers with such a sincere and considerate attitude, perhaps domestic consumers would be more tolerant of Apple, but Apple does not seem to realize this. On the other hand, domestic mobile phone manufacturers such as Xiaomi are more sober and sincere in their treatment of consumers. As Chinese enterprises, domestic mobile phone manufacturers have a stronger sense of responsibility than foreign companies such as Apple. I believe this is also an important reason for consumers to choose domestically produced mobile phones. I hope that domestic mobile phone manufacturers can maintain this. What do you think about this? Welcome to leave comments and messages!
