"I have killed fish for ten years in RT-Mart . My heart has long been as cold as my knife."
If there is anyone on the Internet who can be more ruthless than RT-Mart fish killers, it must be the purchase during Double Eleven.
negative textbook: Pai Daxing.
This year's Double Eleven seems to be less popular. Is it an illusion? Not all.
A sample of Bain's consumer survey shows that compared with previous years, consumer participation is expected to decline. Nearly 34% of consumers said they expected spending to decrease on Double Eleven this year.
Minimalism is prevalent, and rational consumption returns. It is becoming increasingly difficult for young people who are no longer wild to make them willing to pay for money - except for the
lazy artifact.
The magic of the lazy artifact is that it can make people cycle from "I really need this" to being stuffed into the corner of the room and eating dust, but when the next wave of new products arrives, there will still be countless "lazy people" rushing to pay.
I also want to thank the "Shangshu of the Ministry of Justice" for his handmade lazy artifacts that never mass-produced and sold. / bilibili screenshot
The most "magical" thing about the lazy artifact is that someone will always be willing to buy it, thousands of times.
This autumn, the top laziness of lazy artifacts, but this is the role of
based on force is mutual. When a person wants to save "labor", he will inevitably have to use his "brain power".
But as a "lazy guy", there is a better way to save time in thinking: brainstorm. Let’s see what the latest and most popular lazy artifact is, just follow the trend and buy it.
The "popular chicken" in the lazy artifact world - shoe washing machine . People who don't want to buy it are embarrassed to call themselves lazy.
My focus: It turns out that I only wash two pairs of shoes at a time. / Taobao screenshot
single is the first three days of this year's National Day holiday. JD platform data shows that the sales of shoe washing machines soared, and increased by 700% year-on-year. During this Double Eleven period, the shoe washing machine also entered the "Double Eleven" hot product list, achieving "left-win" among countless lazy shopping carts.
The new favorite shoe washing machine in the market is not the first lazy artifact to become popular, and it will not be the last one.
Lazy economy is popular. Lazy artifacts like shoe washing machines under the banner of "liberating hands" and "saving lazy cancer patients". The usual evaluation is as follows: It is very useful, except for some unhealthy places.
At present, there are three main types of shoe washing machines on the market, namely semi-automatic, intelligent fully automatic and fully automatic.
disassembly and interpret words: "One-click start" does not mean "One-click cleaning". / Taobao screenshot
"Semi-automatic shoe washing machine" provides washing function, but both water inlet and drainage need to be done manually; "Intelligent fully automatic" can realize one-click cleaning without manual operation, but does not include dehydration function; "full automatic shoe washing machine" can even solve the dehydration problem, and the higher-end models even have their own drying function.
Most semi-automatic shoe washing machines are priced below 500 yuan, while the high-end model of fully automatic shoe washing machines is priced above 5,000 yuan.
. According to Aowei Cloud Network’s online monitoring data, the sales volume of shoe washing machines exceeded 300,000 units from January to August 2022, of which 300-500 yuan accounted for 49.5% of the market share .
was washed, but not completely washed.
If the mentality of most consumers is based on data, it should be "want to buy a function above 5,000 yuan for a price below 500 yuan."
The best-selling semi-automatic shoe washing machine is the most common thing because water inlet and drainage requires manual operation, washing shoes for dozens of minutes is common. "A set of operations is as fierce as a tiger, but the result is not as time-saving as brushing shoes yourself."
There are many enthusiastic suggestions in the relevant evaluation of shoe washing machines: "If shoes are expensive, it is not recommended to use shoe washing machines." Leather boots, wool boots , and high-heeled boots are all advised to withdraw. "It's only the kind of shoes that don't feel bad about no matter how hard you make it, it's quite convenient."
Simply put, sports shoes are the key users of shoe washing machines. / Taobao screenshot
The subsequent complaints about the "sweet ribs" and "hard to use" of shoe washing machines are particularly normal.
There are many evaluations on the e-commerce platform such as "It's better to wash your hands", "It's stuck if you wash two pairs of shoes", "It can't be cleaned internally", "It's too noisy", "It's not satisfactory after-sales service", which reflects that the cleaning strength, depth and other capabilities of the shoe washing machine need to be improved.
In addition, as an emerging track in the market, shoe washing machines are prone to uneven quality. At present, the warranty period of most brands is not long. After problems arise, there are many problems with charges and service, and disputes involving them are common.
Of course, there is another ultimate question that needs to be answered: Is shoe washing machines an IQ tax?
In Zhihu , share your motivation for whether to buy a shoe washing machine.
In fact, this is more like a philosophical multiple-choice question for idealism . Between "too lazy to do something" and "the effect is flawed", consumers can choose the results they are willing to accept.
claims to be a product that frees hands, and the user experience is not satisfactory. This is not only the foreseeable end point of the shoe washing machine, but also the ending that countless lazy artifacts will always go.
Lazy Artifact Not to Pass Lazy
The most worthy shopping guide during Double Eleven is not the live broadcast room coupon full-time calculation tutorial, but this list of "useless products".
In early 2022, Xianyu searched and sorted out the products based on the platform keyword "can't use it" and "scrambled" and selected the "Top Ten Useless Products of 2021" -
Air Fryer , treadmill, e-book, curling stick , breakfast machine, Polaroid , wall breaker , fascia gun , beauty instrument, fitness ring.
vivid "mine sweeping". / Xianyu
White clouds and cuckoos, the stars are changing. These "useless commodities" usually have a more beautiful label at the beginning of their birth: lazy artifacts.
In 2018, Taobao released a report called "Lazy Consumption Data". Data shows that in 2018, Chinese people spent 16 billion yuan to be lazy, an increase of 70% over the previous year; among which, lazy household goods consumption increased by 28% over the previous year, and consumers were mainly born in the 1995s.
Using high-tech electronic devices to solve housework problems is a major trend in the "lazy economy". This is also the reason why lazy artifacts such as sweeping robots, automatic window cleaning machine , shoe washing machines, and special underwear washing machines, etc. "You just finished singing and I came on stage."
Young people who are crazy about paying for the lazy economy even have an exclusive lifestyle: "delicate and lazy".
The so-called "delicate laziness" is not simply lazy, but the pursuit of completing tasks more efficiently so that you can have more time and energy to enjoy life.
Zhimeng Consulting's "2022 China Consumption Trend Report" released by Zhimeng Consulting shows that nearly one-third of people believe that the "lazy economy" is a symbol of human progress and social development, and 27.4% of people believe that the "lazy economy" is a reflection of modern people's better use and allocation of time.
The "lazy" you said is not really "lazy", but to be "exquisite", you will not be much easier.
The reason why most lazy artifacts are criticized for "selling dog meat with the help of sheep's head" is that they have to bear part of their responsibility. After all, based on this premise, lazy artifacts cannot save real lazy people.
Real lazy cancer patient: I will do housework after I finish reading this chapter, really... / "The Taozi who doesn't seek motivation"
Just look at the consequences of these "useless products".
Air fryer can of course be a universal kitchen artifact, provided that it will not fall into the hands of a kitchen novices who are "not too lazy to cook", and that will only become a kitchen artifact.
The curling rods that are essential for exquisite girls at home are not very suitable for those without makeup who wash their faces in the morning and then go out.
The spokesperson of the bare face party: Xu Song .
As for breakfast machine, it is definitely a good helper for an old working mother who needs to "fool" her children's breakfast. If you are a foodie who orders takeout for breakfast and orders, you must not accept sandwiches every day, seven days a week, and you are not a bread superman. Although the
wall breaker is good, it is difficult to clean, and everyone who has used it deeply feels the same.And it may be the farthest product from "lazy". After all, the noise produced by the wall breaker is so loud that even neighbors can't help but come over and knock on the door and ask: Early in the morning, are you starting to decorate so actively?
The real lazy person uses the lazy person artifact: either choose "return the goods within 7 days without reason", or use them twice a year and then eat dust.
You can comfort yourself after returning the goods, and some things don’t have to be done in one night (referring to doing housework). / " Zhiming and Chunjiao "
. Those who insist on using these lazy artifacts will suddenly realize a truth: since I bought the lazy artifact, I have become more and more diligent.
"Lazy" is the primary productivity
Fanglong said in "Human Story": "The reason why humans develop technology is based on the need for 'lazy'."
The current popular lazy economy is essentially an upgrade of contemporary people's consumption concepts and methods.
The progress of Internet consumption and technology brings convenience to life, focusing on convenient and fast new products and services to bring a larger market.
As most of the energy is focused on the workplace and professionalism, it has become the norm for young people to work, and the cumbersome housework after get off work has become an "unbearable weight in life". The lazy artifact that focuses on "liberating hands" has also successfully gained popularity in young people's consumption orientation.
's demand for "lazy artifact" is to avoid wasting time in monotonous and boring repetitive work. The ultimate goal is to use your leisure time efficiently and do as many things as you can to please yourself during your limited rest time.
, the "lazy artifact" air fryer, which was once a hot search on Weibo, had an entries read at that time as high as 180 million. / Weibo screenshot
By studying the changes in Japan's production and consumption patterns, Japanese scholar Miura Zhan wrote "The Fourth Consumer Society". In his definition, young people who have evolved to this stage have changed their entire lives from luxury to simplicity, and their brand requirements have also become less particular.
has experienced the loss of consumption pleasure and the loneliness surrounded by various products. Young people hope to discover more personalized and connotated ways, satisfy their multiple identities, and obtain the pleasure that cannot be harvested from brand consumption. The new consumption trend replaced by
is to regard goods as a means, so as to pay more attention to the goals achieved through this means. The "brand theory" that is no longer deified by
coincides with the lazy artifacts that focus on practical and functional. The hero no longer asks the source, as long as it is easy to use, it can be a "magic weapon".
saves time, rounding is saves trouble. / CCTV2 screenshot
not only can meet people's basic living needs, but also has the advantage of low threshold being widely accepted by people. It is the emerging market trend that was born with the increasing maturity of rational consumption, and it is also the biggest selling point that "lazy artifact" is accepted by young people.
Today's "lazy person" is no longer a derogatory term, but a label for young people in the new era.
Just like the lazy artifact may not be suitable for lazy people who are "unable to move", but the "lazy" life it builds can also be an elegant and exquisite new lifestyle.
probably has a better function, which is a life that "needs to work very hard to look effortless". Through the lazy artifact, it may only cost "five points of effort".
The half-day leisure time that comes from "lazy" is also a real "magic".
is an adult who will be "lazy". / "How about the loose generation of "
Reference
[1] Sorry, the lazy artifact cannot satisfy the real lazy people at all | Phoenix Weekly
[2] I tried the hot lazy shoe washing machine, it is difficult to use | No. 19 Shangyanshe
[3] Shoe washing machine, the bigger the track, the more popular it is? ｜Consumption World
[4] Contemporary Youth Consumption Report: Where did young people spend their money? ｜ Times Data
[5] 2022 China Small Home Appliance User Data Insight Report ｜ 36Kr Research Institute
[Double Eleven Special Topic · Buy "Billion"]
[1] The order is so popular, but I have become a big injustice
