During Double 11, each company launched discount activities, and Xiaomi is no exception. This time, Xiaomi's promotion theme is "Technology Renewal Season", providing subsidies of up to 1.1 billion. In addition to mobile phones, this event also involves all categories of products such as Xiaomi home appliances, TVs, AIoT and wearables.
However, after reading the specific content of the discount, the Xiaomi 12S series was a bit surprising this time, and it can be said that it was quite restrained. Among them, Xiaomi 12S and Xiaomi 12S Pro were officially discounted by 300 yuan, while Xiaomi 12S Ultra did not have any official subsidies, which undoubtedly slapped many people in the face. At the beginning, many people swear that Xiaomi 12SU would plummet when Double 11. What was the result?
Regarding Xiaomi's operation, some netizens said that in addition to the excellent quality of the product itself, this should be related to the changes in Xiaomi's brand strategy. As Xiaomi's high-end product, Xiaomi Digital Series should maintain a certain stability in price. If you want to stand firm in the high-end, this is the only way. The product price adjustment is too fast and too ruthless, which will affect the brand image.
However, for consumers, the key is whether the related products are worth buying. Xiaomi 12S Ultra is undoubtedly worth buying. Products that can exceed its price at the same price can be said to be without. The energy consumption and heating of Snapdragon 8+ have returned to the regularity, and the 2K high-reflash screen display quality of Samsung E5 is also excellent.
image performance is its unique skill. The 1-inch IMX989 ultra-large bottom + IMX586 ultra-wide angle + IMX586 periscope telephoto, and the Leica image support, the image performance is the strongest at the same price, and the battery life and peripheral matching are also unambiguous. If you pursue image performance, Xiaomi 12SU will not disappoint you.
Xiaomi 12S Pro is positioned as an all-round flagship. Compared with Xiaomi 12SU, the difference in images is mainly obvious. It is replaced by IMX707 main camera, 50MP ultra-wide angle and 50MP 2x portrait, and is also supported by Leica images. The image performance is also very good in products of the same price, because the image stacking is not that ruthless, the weight is only over 200 grams, and the feel is lighter.
Xiaomi 12S positioning small screen flagship, 6.28-inch small screen, the whole machine is about 180 grams, excellent texture, and the feel can only be said to be the comfort of TMD, and other places are not vague. Snapdragon 8+ processor, IMX707 main camera, Leica image, wireless charging, complete peripheral equipment, a veritable small cannon, users who pursue one-handed operation should not miss it.
Overall, the selling points of Xiaomi 12S series are very clear, and it has a relatively obvious advantage compared to competitors. There are not many competitors at the same price, and users in need can buy it with confidence. If you are more pursuing cost-effectiveness, Xiaomi is also preparing this time, such as the K50 series and the Xiaomi 12 Pro Dimensity Edition are both very good products. The K50 and K50 Supreme Edition are recommended in the
K50 series. The main selling point of K50 is Dimensity 8100, the Samsung E4 material 2K screen with an invincible price, and a large 5500mAh battery. The selling point of the K50 Supreme Edition is Snapdragon 8+, a 1.5K resolution + 1920Hz high-frequency PWM dimming screen, 120W fast charging + 5000mAh battery.
As for Xiaomi 12 Pro, its selling point is Dimensity 9000+ chip, Samsung E5 2K screen, IMX707 main camera, large battery, perfect peripheral matching, excellent texture workmanship, and its discount range is very large, the official discount starts at 1,000 yuan, and you can also superimpose the discount on Tmall platform, and finally reach the 3K, which is very competitive.
In short, judging from the promotional activities of Xiaomi Double 11, the Xiaomi 12S series is relatively restrained, which shows that Xiaomi has sufficient confidence in related products. Moreover, Xiaomi now knows that the price adjustment is too severe and will not help maintain the brand image. It is estimated that Xiaomi’s digital series will not play price wars in the future. Users who are worried that they are back-stung by the Xiaomi 12S series can rest assured.
