Zhongguancun Online News: Today, the well-known international data company IDC announced the sales of China's smartphone market in the third quarter of 2022. In the third quarter, the domestic market shipments were about 71.13 million units, a year-on-year decrease of 11.9%. However, the domestic smartphone market achieved a month-on-month growth of 6.0% in the third quarter, but the overall market environment is still not optimistic.
It is worth mentioning that OPPO had a market share of 16.3% in the first three quarters. This year, OPPO adhered to long-termism and took the high-quality product route. Among them, the Reno 8 series shipments continue to increase, maintaining a leading position in the domestic smart market. At present, the number of users of the entire Reno series has exceeded 60 million, making it an OPPO well-deserved celebrity product.
Since the beginning of this year, OPPO has released a number of new self-developed technologies. Among them, Mariana X chip is the first 6nm process NPU chip. NPU is an neural network processor. It can improve the AI computing capabilities of mobile phones. The most important thing is to have deep learning capabilities, and can continuously improve the ability to optimize images through self-learning. What is even more surprising is that this chip that OPPO has made all its efforts can also be used in the mid-range Reno8 series, and OPPO will not sacrifice user experience for the sake of cost.
In terms of mobile operating systems, OPPO has brought users this year the upgraded version of ColorOS 13 of ColorOS. The new system focuses on upgrading four aspects: aquatic design, fluency, smart integration, and security protection. The water-inspired appearance design brings users a comprehensive improvement in experience and appearance, while the system's smoothness, ease of use, and security are also more advanced. Pantanal, who appeared with
and ColorOS 13, is OPPO's top priority for future market layout. It is OPPO's self-developed, intelligent cross-end system for the integration of all things and people-centered. As the "soft chip" of ColorOS, Pantanal has expanded ColorOS's intelligent cross-end capabilities as an operating system and is the software base for OPPO to achieve the integration of everything.
It can be seen from this that although the market environment is not prosperous, OPPO has never stopped moving forward with a smile and insists on doing the right thing. No matter how difficult it is, it is worth working hard for it. I believe that difficulties are only temporary. In the future, as more competitive and good products are launched one after another, it will surely reignite users' consumption enthusiasm.
