Today, market research agency Strategy Analytics released the smartphone shipment data for the third quarter of 2022. From the report, we can see that a total of 297 million mobile phones were shipped worldwide in Q3, a decrease of 9% compared with the same period last year.
Currently in the global market, Samsung is still the first brand in market share, reaching 21.7%, while Apple ranks second with a share of 16.3%. The report also specifically mentioned that in Q3 2022, Apple's shipments reached 48.5 million units, an increase of 6.4% compared with the same period last year, which is the best result in Q3 in the past 12 years.
followed by domestic brands, with the third to fifth place being Xiaomi , OPPO (including OnePlus) and vivo, with market share of 13.6%, 9.9% and 9.0% respectively. Among the top five brands, only Apple achieved growth, and other brands all fell to varying degrees.
According to Strategy Analytics data, sales in the global smartphone market have declined for five consecutive quarters. The reduction in consumer phone replacement frequency, the epidemic and the resulting chip shortage are all the reasons for this problem.
It is worth mentioning that although Huawei mobile failed to enter the top 5 due to various restrictions, Huawei shipments still achieved annual growth in this quarter, and it is also because of the high recognition of the domestic market. Even for 4G networks, many users are still willing to buy them, especially star models such as Huawei Mate 50 and Huawei P50, which are very popular in the market.
According to Strategy Analytics speculation, global smartphone shipments will drop by about 10% overall in 2022. I hope domestic brands can turn the tide!
