Apple released its fourth-quarter and full-year financial reports today. The financial report shows that Apple 's total net revenue in the fourth quarter was US$90.146 billion, an increase of 8% compared with the same period last year; in addition, the financial report also shows that Apple's profits increased by 1% compared with the same period last year. In the face of a recession in the global environment, Apple can still grow against the trend!
Apple CEO 1 Cook said that iPhone14 Pro and iPhone14 Pro Max have faced supply problems since its launch, and this series of machines is still in short supply; for the first time, the iPhone14 Pro series uses A16 chip, Lingdong Island design and 48-megapixel lens on Apple phones, attracting the attention of many consumers.
iPhone14 Pro series is equipped with Apple A16 chip, while iPhone14 and iPhone14 Plus are equipped with Apple A15 chip, the iPhone14 Pro series adopts a Lingdong Island design, the iPhone14 and iPhone14 Plus adopts a "bang-length" design, the iPhone14 Pro series adopts a 48-megapixel main camera, while the iPhone14 and iPhone14 Plus use a 12-megapixel main camera.
1 iPhone14 Pro series is the real iterative product, but the starting price is as high as 7999 yuan. The starting price of the standard version of iPhone14 is 5999 yuan. Although the price is the same as the previous generation, it does not seem to be worth buying without much upgrade. Judging from the data, the sales volume of iPhone14 in the same period after it was launched is far inferior to the previous generation.
During this year's e-commerce festival, the price reduction of iPhone14 and iPhone14 Plus ranged from a few hundred yuan or even thousands of yuan, which also shows that the sales of the two machines did not meet expectations; while the price reduction of iPhone14 Pro and iPhone14 Pro Max was almost not reduced, which shows that the two machines are still very popular products.
Before Apple solved the supply problem of the iPhone 14 Pro series, Xiaozhai believed that the prices of the two machines would not drop significantly; perhaps after Apple really solved the production capacity problem, the two machines would usher in price reduction activities, but since the two machines have been selling well, the production capacity will be difficult to meet market demand in the short term.
is unimaginable. Even Apple's industrial chain integration maniacs cannot solve the production capacity problem, which is enough to show the popularity of the iPhone 14 Pro series; in the absence of sincerity of iPhone 14 and iPhone 14 Plus, the sales of the iPhone 14 Pro series are indeed far beyond expectations, which is also one of the reasons why the supply and demand of this series of machines are in short supply.
