On July 4, 2022, Xingji Times and Meizu Technology held a strategic investment signing ceremony in Hangzhou, announcing that Xingji Times held a 79.09% controlling stake in Meizu Technology and obtained sole control of Meizu Technology. Many people are optimistic about this deal

Geely has a new "little brother", Meizu "marries into a wealthy family". On July 4, 2022, Xingji Times (a subsidiary of Geely) and Meizu Technology held a strategic investment signing ceremony in Hangzhou, announcing that Xingji Times held a 79.09% controlling stake in Meizu Technology and obtained sole control of Meizu Technology.

Many people are optimistic about this deal and think it is the best destination for Meizu, a pioneer in China's smartphone industry. But after "marrying into a wealthy family", will Meizu's future be better? the answer is negative. This article may be pessimistic, and if it offends me, it's none of my business.

Lessons from the past

Do you know the last mobile phone manufacturer that "married into a wealthy family"? If you know , then we can shake hands. In January 2019, Bytedance acquired Smartisan Technology . Two years later, in January 2021, Byte announced that it would no longer conduct research and development of nut mobile phone and TNT displays and other products.

Although the Smartisan team has released two Nut phones in succession during the past two years, and , the Smartisan mobile phone, left everyone forever just two years after "marrying into a wealthy family". This was unexpected. . Because everyone thought that Byte wanted to get involved in hardware, they never thought it would be like this. Everyone was joking that old Luo would never have the chance to "redemption" for her. We still don’t know whether Meizu will follow the same path as Hammer, but the probability should not be very low.

Geely cars can’t give Meizu what it wants

Looking at the development history of Meizu mobile phones: Although Meizu is a pioneer, in terms of overall sales, Meizu cannot keep up with the pace of other manufacturers. Meizu, which started out as an MP3 player in 2008, transformed into a smartphone. At that time, it was still two years before and Xiaomi were established, and it was two years before and Huawei were launched into mobile phones. So why did Li Shufu say that Huangzhang is the creator and pioneer of China's smartphone industry when he signed the contract.

In 2015, Meizu mobile phone sales reached 20 million units, becoming the mobile phone manufacturer with the highest growth rate in the mobile phone market that year. At the same time, in 2015, Meizu received a US$3.59 billion investment from Alibaba html. In 2016, Meizu sales exceeded 22 million units, so far it has reached His peak. But at the same time, the sales volume of Huami OV far exceeds that of Meizu mobile phones, basically reaching sales of over 100 million units.

4G era, there are only five remaining companies in the mobile phone market: Huami OV Apple competing for each other. According to statistics, the top five manufacturers accounted for 56% of the market in 2016, 71% in 2017, and 82% in 2018. , 91% in 2019, 96% in 2020, and almost 96% in 2021.

In other words, if you want Meizu to stand up, should you choose to eat the pitiful 4% with other major manufacturers, or can Geely have the strength to let Meizu steal the cake from the other major manufacturers? Its difficulty is comparable to Li Bai running through Jianmen Pass.

Of course, it is not impossible to seize food from the tiger's mouth. There is only one example. After honor was spun off from Huawei and operated independently, relying on the huge advantages of Huawei's only son and the fact that all shareholders are its own suppliers and dealers, with its own product strength, brand power, and the most important distribution channels, it can be in the overall market. Despite the downward trend, sales still grew rapidly against the trend.

Let’s see what Honor has to offer? The pre-sales and after-sales system established under Huawei, Huawei's single-channel system technology, a complete and mature large-scale supply chain, an unparalleled dealer system, and finally Money. , so Geely Auto may not be able to give Meizu what it wants for mobile phones.

Meizu may also have a "decent" future

Geely acquired Meizu, mainly for the Flyme system. Teacher Luo has a classic saying to complain about his colleagues: "They are all provided by the same supplier, so what are you pretending to be?"

From Teacher Luo’s comments, we can see that most of the current hardware or software technologies in major mobile phone manufacturers are actually provided by suppliers. How to optimize the operating system and how to integrate hardware are the main tasks of major mobile phone manufacturers, and this is also the main reason why Geely won Meizu.

In terms of system user volume, the only one ahead of Flyme is Huami OV Apple Honor Samsung.

According to Meizu’s official release, as of May 2020, the number of registered users of the Flyme system has exceeded 100 million. If Geely wants to make Meizu stronger and enrich its own industry, then it is impossible for Geely to take over Meizu. Geely’s acquisition of Meizu has a very clear purpose, to enhance its own vehicle system. The ultimate goal of smart cars is to use the car like a mobile phone. Meizu's Flyme has more than 100 million system registrations and currently has nearly 10 million active users.

Geely comes for the vehicle system. The improvement of the system requires a large amount of interactive data. During this period, Meizu needs to maintain popularity and continue to update the system. However, after the vehicle system matures, it is still unknown whether Geely will need mobile phone hardware. This mainly depends on the existence of hardware products at that time. the value of.

Then it is very likely that Flyme will be the only one left. If Meizu does not have Flyme, it cannot be called Meizu. But Meizu has no mobile phone, but Flyme is still there, and it can still be called Meizu. In the end, Meizu mobile phones may leave us, but Meizu has survived decently with its Flyme system.

Some people may lament his departure, but history is composed of eras, and in this era there are passers-by. Maybe a few years later, Geely will also leave us, but Meizu and its Flyme Still shining in a certain area. The full text of
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