Electric shavers are a necessity for men. Almost every adult male will have one. So when you think of electric shavers, which brand do you think of? I believe many people will be like me. The first thing that comes to mind is Philips. In the field of electric shavers, Philips is

Electric shaver is a necessity for men. Almost every adult male will have one. So when you think of electric shavers, which brand do you think of? I believe many people will be like me. The first thing that comes to mind is Philips .

In the field of electric shavers, Philips is the absolute sales king. It has ranked first in global sales for many years and accounts for nearly half of the Chinese market.

For many consumers who choose Philips shavers , the reason why they are willing to spend several hundred yuan to buy Philips shavers is because Philips does give people a better experience and has a longer service life. Spend more money to buy a more secure shaver , This is the inner thought of many people.

In fact, I often see comments from people on the Internet saying that the Philips shaver purchased more than ten years ago still has no problems after so many years of use, but the battery has worn out. This shows that the quality of Philips has been deeply rooted in the hearts of the people.

However, with the rise of domestic products, the entire situation is undergoing significant changes. Philips is no longer the only one. More and more domestic brands, with their low-price and high-quality product advantages, are grabbing Philips' market share.

The author learned that the domestic shaver Feike has achieved very good results in recent years. Not only has its domestic market share reached nearly 30%, but the high-end models launched are also threatening Philips' market position.

According to the Jingdong shaver sales list, Feike FS903 electric shaver ranks first with sales of more than 60,000 units in the past half month, and this product has ranked first for 31 consecutive days. became a product purchased by millions of consumers.

In comparison, Philips' popular model Philips S3203 has sold only 30,000 units in the past half month, is only half of Feike's, and in terms of total sales data, this Feike shaver 3.64 million people have purchased , while only 3.623 million people have purchased Philips.

In other words, Feike’s high-end razor has surpassed Philips’ best-selling razor in terms of recent sales and total sales. The gap between domestic razors and Philips is gradually narrowing. .

Why is Feike shaver able to gain the attention and support of many Chinese people due to the strength of the Philips brand? I think there are mainly the following reasons.

First of all, Feike’s technology has fully caught up. In the past, Philips was able to occupy most of the market entirely because of its excellent technical strength. In particular, Philips’ cutter head has an excellent experience and is durable and will not become dull.

But now Feike has also broken through many technical barriers and successfully achieved a breakthrough. In terms of cutter heads, it is not inferior to Philips' high-end products. The double-ring knife mesh equipped with Feike FS903 has excellent performance, and the blade is only 0.35 mm, the shaving experience is excellent.

Next is the functional advantage of Feike shaver. In terms of various functions, domestic shavers generally do better than Philips. This Feike shaver is no exception. It has LED digital display, 90 Minutes long battery life, Type-C charging and many other advantages.

In comparison, the price of Philips shavers is almost doubled, but it only has a level 3 LED charging display and a battery life of only 50 minutes. The charger is not a universal Type-C interface, but a unique interface. Various experiences None of them are as useful as Feike.

Finally, Chinese people are more willing to accept domestic products. In the past, when we chose various products such as mobile phones and home appliances, we would give priority to various foreign brands. However, now domestic mobile phones, TVs, major appliances and other products have all conquered foreign brands one by one. .

The advantage of domestic brands lies in "low price and high quality", and Feike shaver is no exception. It is only half the price of Philips, but has a better experience. will naturally be purchased by more and more consumers. , which is why Philips can only be ranked second.

Finally, the author also firmly believes that as the products launched by domestic brands become more and more excellent, more and more consumers will choose domestic products. In the end, foreign brands such as Philips will only be able to get a small share of the Chinese market. What do you think about this? Comments, likes and shares are welcome.