On July 1, well-known analyst Ming-Chi Kuo broke new news about the iPhone 14 series. Due to insufficient parts stock in the early stage, the iPhone 14 series may face a serious shortage crisis at the beginning of its release. In order to cope with the huge demand in the Chinese market, dealers had to pay the highest deposit in history to Apple to ensure that the iPhone 14 series will be sold in China. The supply is stable.
(Picture from: Twitter user mingchikuo)
Although the iPhone 14 series is still in the trial production stage, dealers seem to have "bet" heavily in advance. According to some earlier revelations, the iPhone 14 series will have various improvements in appearance, imaging system and performance, especially the new pill screen, which may be very popular among consumers. However, judging from the market performance of consumer electronics products in the first half of the year, the sales of smartphones, PCs, smart wearable devices and other products were not as good as expected. On the one hand, it was the economic impact of the epidemic, and on the other hand, people's demand Change, no longer blindly pursue new styles.
(Picture from: Apple official website)
Although the overall market performance is not good, iPhone 13 showed amazing strength in the 618 Shopping Festival that just passed. In the list provided by DTCHAT, the sales volume of a single iPhone 13 model during the shopping festival reached 2.8243 million units, which is a full 2.483 million units higher than the second place Redmi K50. The iPhone 13 still remains extremely popular more than half a year after its release, which is inseparable from the lack of obvious competition and large discounts in the high-end market. However, the iPhone 13 series itself has not improved much compared to the previous generation. There were already signs of cost-effectiveness in the early days of release. It is relatively normal for the popularity to surge after a significant price reduction.
(Picture from: Weibo user DTCHAT)
According to supplier forecasts, shipments of the iPhone 14 series are expected to reach 100 million units in the second half of this year. Judging from some past experiences, the sales of previous models that have made major breakthroughs in appearance design have almost exceeded expectations, such as iPhone 6 Plus, iPhone X, etc. However, dealers paying large deposits may not necessarily be because the iPhone 14 series will become a hit in the early stages. The more reason may be that Apple has released a signal of insufficient initial production. At present, news about the iPhone 14 series almost all revolves around the keywords of "out of stock" and "little improvement". In fact, consumers still value cost performance more. If it is really out of stock and has little improvement, then It is estimated that many users will be more willing to wait for the iPhone 15 series that uses USB-C.
